Joybuy Insights

Choosing wireless earbuds without falling for marketing traps

Wireless earbuds are handy for listening to music and podcasts, making calls, travelling and working out. But a long list of features doesn’t automatically mean a model is right for you. A high Bluetooth version, a huge battery life claim or a label such as “noise cancelling” may matter less in practice than fit, compatibility and protection against moisture.

Look out for these three common pitfalls:

  • The wrong fit: In-ear earbuds that don’t seal properly often sound less full and let in background noise. Active noise cancellation won’t work as well either.
  • Confusing ANC with call noise cancellation: ANC reduces background noise while you’re listening. ENC or call noise cancellation focuses mainly on making your voice clearer during calls. They’re different features.
  • Overly optimistic battery claims: Manufacturers often quote the maximum playback time under specific conditions. ANC, high volume, phone calls and temperature can all affect how long the earbuds actually last.

Which specifications matter?

1. Fit, design and intended use

Wireless in-ear headphones partially seal the ear canal and generally offer more sound isolation than open earbuds. Check whether the box includes several sizes of ear tips. This can help with comfort and a secure fit when walking or travelling.

For running, an open-ear model may be more practical. Your ears remain more open, so you can still hear the sounds around you. Bone-conduction headphones work differently from regular in-ear earbuds. Always check the manufacturer’s official information on moisture protection and safety before using them for swimming.

2. ANC, microphones and audio connection

When choosing earbuds with noise cancellation, it’s worth checking the type of noise cancellation. Hybrid ANC uses microphones on both the inside and outside of the earbuds. According to the product information, adaptive ANC adjusts how it works to suit your surroundings. Brand claims such as “up to 50 dB” are specifications from the product information, not a guarantee that every sound will disappear completely.

For calls, the number and position of the microphones, along with any voice processing software, are relevant. A model with a microphone won’t necessarily make you equally easy to hear on every busy street. And don’t use ANC as a substitute for paying attention to traffic.

3. Battery life, IP rating and compatibility

Compare the battery life of the earbuds themselves with that of the charging case. “Up to 55 hours”, for example, may refer to the total time including the case, with the earbuds needing to be recharged in between.

An IP55, IP57 or IP68 rating indicates the conditions a product has been tested against under the relevant standard. The figures relate to dust and water, but a splash-resistance rating doesn’t mean a model is suitable for submersion. Always check the manufacturer’s specific warnings.

For iPhone earbuds, features such as quick pairing, automatic switching and spatial audio often depend on Apple devices and software. Samsung earbuds may offer extra features within the Galaxy ecosystem. Bluetooth earbuds generally work with multiple devices, but not every feature is available in the same way on iOS and Android.

Recommended models for different users

Suitable for: Budget-conscious beginners
AOC ACT1661 In-Ear Wireless Earbuds

AOC ACT1661 In-Ear Wireless Earbuds

Why it suits this user: This model is designed for everyday listening, calls and straightforward controls. The product information lists Bluetooth 5.4, ENC for calls, touch controls and USB-C charging.

How this product avoids the pitfall

The specifications distinguish between ENC for calls and ANC. That way, you know what to expect when making calls without confusing the two features.

Key benefit & highlights

Bluetooth 5.4, USB-C and touch controls; a good fit for anyone looking for a straightforward True Wireless solution.

Suitable for: Buyers looking for premium quality
Apple AirPods Pro 3 - In-Ear Headphones

Apple AirPods Pro 3 - In-Ear Headphones

Why it suits this user: This model is a good fit for Apple users who value ANC, spatial audio, a microphone and integration with multiple Apple devices.

How this product avoids the pitfall

Five sizes of silicone ear tips are listed. This gives you more ways to adjust the fit, rather than focusing only on ANC figures.

According to the product information: Bluetooth 5.3, active noise cancellation, IP57 and up to 8 hours of battery life with ANC.

Suitable for: Specialist use & intensive users
Mojawa RunPlus Bone Conduction Headphones

Mojawa RunPlus Bone Conduction Headphones

Why it suits this user: The open-ear design is intended for running, fitness and everyday use when it’s important to stay aware of the sounds around you.

How this product avoids the pitfall

You don’t need to rely on a perfect in-ear seal. However, check the latest manual and warnings before using this model for water-based activities.

Key benefit & highlights

Open-ear design, Bluetooth and, according to the product name, 32 GB of storage for use without a smartphone.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about wireless earbuds

How do I connect Bluetooth earbuds to my phone?

First, charge the earbuds and case. Then open the Bluetooth settings on your iPhone, Samsung phone or other Android device. Put the earbuds into pairing mode and select the product name. Some models connect for the first time through an app, such as a manufacturer’s app for settings and firmware updates.

How long do wireless earbuds last?

Battery life per charge varies by model and settings. ANC, volume, phone calls and temperature all affect battery life. The built-in battery’s capacity generally decreases after many charging cycles. Store your earbuds in the case, avoid extreme heat and use a suitable charger.

Are ANC earbuds suitable for exercise?

It depends on the IP rating, fit and type of activity. A model with an IP55 rating is designed to withstand dust and splashes under the conditions specified by the standard, but that doesn’t automatically make it suitable for swimming. When cycling or running, you also need to be able to hear enough of the sounds around you. An open-ear model or transparency mode may be more practical than full noise cancellation.