Who might find this choice relevant?

Lunch shoppers who are mindful of fibre

You want a croissant for lunch and are checking whether it’s made with wholemeal flour or how much fibre your chosen option contains.

Anyone who wants to bake croissants at home

You’re comparing croissant dough, frozen options and ready-to-bake croissants based on how they’re prepared, portion size and nutritional information.

Households that check labels carefully

You check the current packaging for ingredients, allergens and salt, or to see whether it lists iodised salt or bakers’ salt.

What should you look for when choosing?

Start by asking yourself whether you’re looking for a wholemeal croissant or mainly want to compare the fibre content of different croissants. Then check the portion size and any other information on the label that matters for your lunch.

What to consider What to check Who is this important to?
Wholemeal flour and fibre Check the product name and ingredients, then compare the fibre per 100 g and per croissant. Seeds alone don’t mean it’s made with wholemeal flour. I mainly want to know whether my croissant is genuinely made with wholemeal flour, rather than simply topped with seeds. Around 42% of consumers prioritise wholemeal or high-fibre options.
The rest of your lunch Check the portion size and decide what else you’d like to eat with your croissant. If the croissant is the main part of my lunch, I also want to leave room for other foods, such as vegetables or fruit and a suitable source of protein. Around 33% of consumers prioritise a balanced lunch.
Label and ingredients Read the current allergen information and compare the salt and saturated fat per portion. If needed, look for iodised salt or bakers’ salt. I need to be able to check what ingredients the croissant contains and whether its nutritional values suit my needs. For around 25% of consumers, checking the label is the top priority.

Common mistakes

  • Assuming seeds mean it’s made with wholemeal flour

    A multiseed croissant doesn’t have to be made with wholemeal flour. Wheat flour is the first ingredient in the AH Multiseed Croissant.

    Look for the word ‘wholemeal’, read the ingredients list, then compare the fibre per 100 g.

  • Comparing only the fibre content

    A difference in fibre doesn’t tell you how much salt or fat you’ll get in the portion you eat.

    Compare nutritional information on the same basis: per 100 g and per croissant, where portion values are available.

  • Assuming a croissant contains iodine based on its type

    According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be added to bakery products via bakers’ salt. The Netherlands Nutrition Centre says that bakers aren’t required to use bakers’ salt.

    So, if it matters to you, check the ingredients list on packaged croissants for iodised salt or bakers’ salt. For unwrapped croissants, ask instead.

  • Thinking of the croissant as the whole lunch

    Seeds on a croissant tell you nothing about what other foods you eat for lunch.

    Decide how much you want to eat, and, if you like, pair it with vegetables, fruit or a source of protein that suits your diet.

Brands to consider

Albert Heijn

Albert Heijn offers a range of croissants, including the AH Multiseed Croissant.

  • You can compare the ingredients and nutritional values of the AH Multiseed Croissant: Albert Heijn lists 3.6 g of fibre and 1.18 g of salt per 100 g.
  • It’s called multiseed, not wholemeal, and wheat flour is first on the ingredients list. According to Albert Heijn, this individual croissant is only available in store.

Jumbo

Jumbo’s online range includes, among other options, butter and plant-based croissants.

  • You can compare different product types and pack sizes.
  • Wholemeal rolls in other product ranges tell you nothing about the ingredients in a croissant. Check the individual packaging for details.

Lidl

Lidl describes a multiseed croissant made with a selection of seeds.

  • The product page says this option is only available in store.
  • Check the information on the product in store for its wholemeal status and nutritional values.

ALDI

ALDI lists croissants among its bakery products and also sells croissant dough to prepare at home.

  • Choosing between a bakery product and dough for home baking makes the preparation method a useful first point of comparison.
  • Don’t assume a croissant is wholemeal just because wholemeal rolls are available elsewhere in the range.

PLUS

PLUS has an online section for bread, baked goods and baking products.

  • You can check the ingredients and nutritional information for an individual bakery product.
  • A multiseed loaf in another category tells you nothing about the ingredients in a PLUS croissant.

Dirk

Dirk lists croissants, including butter options, in its online bakery range.

  • The product name helps you tell different options apart before comparing the label.
  • Wholemeal or multigrain rolls in other product ranges don’t confirm that a croissant is wholemeal.

Croissants and related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No. Seeds on or in a croissant don’t prove that it’s made with wholemeal flour. Check the product name and ingredients list. According to Albert Heijn, wheat flour is the first ingredient in the AH Multiseed Croissant.

Does a multiseed croissant always contain more fibre than a plain croissant?

You can’t tell from the name alone. Albert Heijn lists 3.6 g of fibre per 100 g for its Multiseed Croissant and 1.1 g per 100 g for its Fresh Original Croissants. For other options, compare their own nutritional tables and portion sizes.

Does every croissant in the Netherlands contain iodised salt?

No, don’t assume that. The Netherlands Food and Consumer Product Safety Authority says that adding iodine to bakery products via bakers’ salt is permitted, while the Netherlands Nutrition Centre says that bakers aren’t required to use bakers’ salt. Check the ingredients of the croissant you choose.

What can I have with a croissant for lunch?

You can pair your croissant with other foods that suit your lunch, such as vegetables, fruit or a source of protein. Consider the size of the croissant and what else you’d like to eat.

Where can I check the allergens in a croissant?

Check the current packaging or ask for the product information if the croissant is unwrapped. According to Albert Heijn’s ingredients list, the AH Multiseed Croissant contains wheat flour. Don’t use information about this option as an allergen list for other croissants.