Fussy breakfast eaters
If a coarse texture isn’t popular at home, a wholemeal loaf described as fine or light may be a better fit. Just check that the specific bread is actually described as wholemeal.
Choose finely textured wholemeal bread if you prefer a less coarse crumb at home, or wholemeal bread with a tiger crust or baguette shape if crust and presentation matter more. If fibre is your main priority, compare the values per 100 g. Whichever you choose, check the product description, ingredients and allergen information: a brown colour or the name ‘multigrain’ doesn’t confirm that a loaf is wholemeal.
If a coarse texture isn’t popular at home, a wholemeal loaf described as fine or light may be a better fit. Just check that the specific bread is actually described as wholemeal.
Compare the fibre values per 100 g of the breads you might serve at breakfast. Check the salt content and ingredients at the same time, rather than relying on the product name alone.
A tiger crust or a shareable wholemeal baguette can be a good fit for a more leisurely weekend breakfast. Check the product description, nutritional information and allergen details for these varieties too.
First decide which feature matters most at the table, then compare the product description with the information on the label.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Fine texture | Check the product description for wholemeal and see how the crumb is described. | If a coarse slice tends to be left uneaten at home, I’d rather look for a finer-textured wholemeal option. For around 40% of consumers, this eating experience matters most. |
| Fibre and nutritional information | Compare fibre and salt on the same basis, preferably per 100 g. | I mainly want to judge my breakfast bread by its stated fibre values. Around 30% of consumers prioritise this nutritional profile. |
| Crust and shape | Consider whether a tiger crust, sliced loaf or shareable baguette would suit your breakfast. | For a more leisurely breakfast, I value a loaf to share or a distinctive crust. This is the top priority for around 20% of consumers. |
| Quantity and storage | Choose a pack size to suit the number of people eating, or freeze any leftover bread in portions after buying it. | If we only eat part of the loaf, I want to be able to keep the rest rather than throw it away. This is the main concern for around 10% of consumers. |
According to the Voedingscentrum, ‘multigrain’ means that different types of grain have been used. The name or colour alone doesn’t tell you whether a loaf is wholemeal.
Read the product description and ingredients list, then compare the nutritional information per 100 g.
The wholemeal breads described here also vary in salt content and ingredients. If you have an allergy, the allergen information may be the deciding factor.
Compare fibre and salt per 100 g, and read the current allergen statement on the packaging.
A whole loaf may be more than you need for one weekend breakfast. Bread that’s left over can lose its quality.
Choose an appropriate quantity or, following the Voedingscentrum’s advice, freeze it in portions after buying.
Albert Heijn describes AH Tijger volkoren heel as a light wholemeal loaf with a crisp tiger crust.
Jumbo Fijn Volkorenbrood is a wholemeal wheat loaf for anyone looking for a finer texture.
Lidl sells Fijn volkoren and also describes a loaf made with extra-finely milled wholemeal flour.
ALDI’s range includes Fijn volkoren, Boeren tijger volkoren and Extra vezelrijk volkorenbrood.
PLUS offers both Boeren volkoren heel and a wholemeal sourdough baguette for sharing at breakfast.
Dirk sells products including Bakker van der Akker Boeren volkoren and Extra vezels volkoren.
These options range from wholemeal flatbread for sharing to round bread to bake at home and rye bread. First choose the shape that suits your breakfast, then check the current nutritional information for each product.
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For a breakfast where you’d like to share wholemeal flatbread or serve it with dips.
This is a pack of six flatbreads, not a standard sliced wholemeal loaf. Check the current nutritional information and allergen details on the packaging.
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For a weekend breakfast when you have time to bake a round wholemeal loaf at home.
The bread needs to defrost before being baked in a fan oven. Follow the cooking instructions and compare the nutritional values per 100 g on the current packaging.
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Two round wholemeal loaves could suit a larger breakfast gathering or several meals.
Allow time to defrost and bake them in a fan oven, and decide in advance how you’ll store the second loaf. Compare the nutritional values per 100 g on the current packaging.
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A rye bread option for anyone looking for something different at weekend breakfast.
Before buying, check whether this is a bread roll or sliced rye bread. Also read the nutritional information per 100 g and the current allergen information.
No. According to the Voedingscentrum, ‘multigrain’ tells you how many types of grain have been used, but doesn’t by itself mean the bread is wholemeal. Check the product description and ingredients list rather than relying on the name or colour alone.
Read the ingredients list for the specific bread. For example, Albert Heijn lists iodised salt for AH Tijger volkoren heel; don’t assume that every loaf has the same ingredients.
If you won’t eat the bread soon, it’s best to freeze it in portions after buying it. This means you can take out only the amount you need, as recommended by the Voedingscentrum. Also follow the storage advice on the packaging.