Which option is right for you?

Fussy breakfast eaters

If a coarse texture isn’t popular at home, a wholemeal loaf described as fine or light may be a better fit. Just check that the specific bread is actually described as wholemeal.

Families keeping an eye on fibre

Compare the fibre values per 100 g of the breads you might serve at breakfast. Check the salt content and ingredients at the same time, rather than relying on the product name alone.

Breakfast eaters who care about crust and shape

A tiger crust or a shareable wholemeal baguette can be a good fit for a more leisurely weekend breakfast. Check the product description, nutritional information and allergen details for these varieties too.

What should you look for when choosing?

First decide which feature matters most at the table, then compare the product description with the information on the label.

What to considerWhat to check when buyingWho is this important to?
Fine texture Check the product description for wholemeal and see how the crumb is described. If a coarse slice tends to be left uneaten at home, I’d rather look for a finer-textured wholemeal option. For around 40% of consumers, this eating experience matters most.
Fibre and nutritional information Compare fibre and salt on the same basis, preferably per 100 g. I mainly want to judge my breakfast bread by its stated fibre values. Around 30% of consumers prioritise this nutritional profile.
Crust and shape Consider whether a tiger crust, sliced loaf or shareable baguette would suit your breakfast. For a more leisurely breakfast, I value a loaf to share or a distinctive crust. This is the top priority for around 20% of consumers.
Quantity and storage Choose a pack size to suit the number of people eating, or freeze any leftover bread in portions after buying it. If we only eat part of the loaf, I want to be able to keep the rest rather than throw it away. This is the main concern for around 10% of consumers.

Common mistakes

  • Assuming brown or multigrain bread is wholemeal

    According to the Voedingscentrum, ‘multigrain’ means that different types of grain have been used. The name or colour alone doesn’t tell you whether a loaf is wholemeal.

    Read the product description and ingredients list, then compare the nutritional information per 100 g.

  • Looking only at fibre

    The wholemeal breads described here also vary in salt content and ingredients. If you have an allergy, the allergen information may be the deciding factor.

    Compare fibre and salt per 100 g, and read the current allergen statement on the packaging.

  • Buying a whole loaf without a storage plan

    A whole loaf may be more than you need for one weekend breakfast. Bread that’s left over can lose its quality.

    Choose an appropriate quantity or, following the Voedingscentrum’s advice, freeze it in portions after buying.

Brands to consider

Albert Heijn

Albert Heijn describes AH Tijger volkoren heel as a light wholemeal loaf with a crisp tiger crust.

  • For this loaf, Albert Heijn lists 6,7 g of fibre and 0,9 g of salt per 100 g.
  • Check the current packaging for ingredients and allergen information, as product details can change.

Jumbo

Jumbo Fijn Volkorenbrood is a wholemeal wheat loaf for anyone looking for a finer texture.

  • Jumbo lists 7,6 g of fibre and 1,0 g of salt per 100 g.
  • According to the product information, this loaf contains wheat and barley; if you have allergies, check the current packaging.

Lidl

Lidl sells Fijn volkoren and also describes a loaf made with extra-finely milled wholemeal flour.

  • The finer option is worth considering if the bread’s texture is important to you.
  • Check the ingredients and nutritional information on the current packaging for the loaf you choose.

ALDI

ALDI’s range includes Fijn volkoren, Boeren tijger volkoren and Extra vezelrijk volkorenbrood.

  • These product names offer different options to consider for texture, crust and fibre values.
  • Check the packaging for the nutritional information and ingredients of the specific loaf.

PLUS

PLUS offers both Boeren volkoren heel and a wholemeal sourdough baguette for sharing at breakfast.

  • PLUS lists 6,7 g of fibre per 100 g for Boeren volkoren heel and 6,5 g per 100 g for the wholemeal baguette.
  • Both product pages mention cereals containing gluten and possible cross-contact allergens; check the packaging if you have allergies.

Dirk

Dirk sells products including Bakker van der Akker Boeren volkoren and Extra vezels volkoren.

  • The product names distinguish between the standard and extra-fibre varieties.
  • Check the current nutritional information for the specific loaf before letting fibre content guide your choice.

Bread options for weekend breakfast on Joybuy

These options range from wholemeal flatbread for sharing to round bread to bake at home and rye bread. First choose the shape that suits your breakfast, then check the current nutritional information for each product.

Souq Lebanese Bread Whole Wheat, pack of six

Souq Lebanese Bread Whole Wheat, 6 pieces

For a breakfast where you’d like to share wholemeal flatbread or serve it with dips.

This is a pack of six flatbreads, not a standard sliced wholemeal loaf. Check the current nutritional information and allergen details on the packaging.

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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

For a weekend breakfast when you have time to bake a round wholemeal loaf at home.

The bread needs to defrost before being baked in a fan oven. Follow the cooking instructions and compare the nutritional values per 100 g on the current packaging.

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Lekhaven Bakkerij Whole Wheat Country Round Bread, two 550 g loaves

Lekhaven Bakkerij Whole Wheat Country Round Bread 2 × 550 g

Two round wholemeal loaves could suit a larger breakfast gathering or several meals.

Allow time to defrost and bake them in a fan oven, and decide in advance how you’ll store the second loaf. Compare the nutritional values per 100 g on the current packaging.

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Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun 500 g

A rye bread option for anyone looking for something different at weekend breakfast.

Before buying, check whether this is a bread roll or sliced rye bread. Also read the nutritional information per 100 g and the current allergen information.

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Frequently asked questions

Is brown or multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ tells you how many types of grain have been used, but doesn’t by itself mean the bread is wholemeal. Check the product description and ingredients list rather than relying on the name or colour alone.

How can I tell whether bread contains iodised salt?

Read the ingredients list for the specific bread. For example, Albert Heijn lists iodised salt for AH Tijger volkoren heel; don’t assume that every loaf has the same ingredients.

What should I do with bread left over after the weekend?

If you won’t eat the bread soon, it’s best to freeze it in portions after buying it. This means you can take out only the amount you need, as recommended by the Voedingscentrum. Also follow the storage advice on the packaging.