If fibre is your priority when choosing bread for a journey, choose wholemeal bread. If someone is used to white bread, fine wholemeal could be a good first type to try. According to Voedingscentrum, wholemeal bread generally contains more fibre per 100 g than white bread, but whether someone enjoys the taste depends on the individual. For a small travel group, choose half a loaf if available, or plan what to do with the rest of a whole loaf.
If you prefer familiar slices of white bread, it matters whether another type of bread will actually be eaten. Fine wholemeal is one possible first step to try, but the name alone does not guarantee anything about its taste or softness.
If you’ll be eating bread at several points during your journey, the fibre content per 100 g may help you decide. Voedingscentrum gives a higher general fibre value for wholemeal bread than for white bread; compare individual products using their nutritional information.
A whole loaf may be more than you need for a short journey. Half loaves, such as those shown in Jumbo’s range, or suitable storage instructions can help you plan how much to take.
First, decide which bread the travellers will want to eat. Then compare the fibre per 100 g, the quantity you need and the availability of your chosen type.
| What to consider | What should you check? | Who is it important for? |
|---|---|---|
| Taste | If you like, try fine wholemeal alongside familiar white bread; don’t judge the taste by the colour. | If a fussy eater is used to slices of white bread, I want to take something they’ll actually eat. Around 33% of consumers prioritise whether they like the taste. |
| Fibre | Check the product name and compare fibre per 100 g; the name multigrain does not confirm that bread is wholemeal. | If I’ll be eating bread more than once during the journey, I want to compare the fibre content, even if the texture is different from white bread. Fibre is the top priority for around 42% of consumers. |
| Quantity | Check whether half a loaf is available. If you buy a whole loaf, follow the storage instructions on the packaging. | When travelling with a small group, I don’t want to take more bread than we’ll use. Around 17% of consumers prioritise getting the right quantity. |
| Availability | Check whether your chosen type of bread is available from the shop or delivery service. | If I’m buying bread just before setting off, I want to know whether my chosen type is available. This is the most important factor for around 8% of consumers. |
A dark colour or the name multigrain does not confirm that bread is wholemeal. According to Voedingscentrum, multigrain means that several types of grain are used.
If you’re choosing it for its wholemeal content or fibre, check the product name, ingredients and fibre per 100 g.
A whole loaf may be more than your travel group can eat on a short journey.
Choose a half loaf if possible, or follow the storage instructions for any leftover bread.
Bread that isn’t used or stored after the journey may go to waste.
An agreement to encourage the use of iodised baker’s salt does not tell you which ingredients are in an individual loaf.
If you have a relevant dietary restriction, check the current ingredients and allergen information for the bread you choose.
Albert Heijn has an online category for wholemeal bread.
Jumbo lists white, fine wholemeal and half-loaf options, among others.
Lidl lists a shop product called Fine Wholemeal, weighing 800 g.
ALDI lists white and wholemeal bread in its bread range.
PLUS provides ingredients, nutritional values and storage instructions for individual bread products.
Dirk lists half loaves of white and wholemeal bread, among other options.
These products offer different types of bread for a journey: wholemeal flatbread, white rolls and a wholemeal loaf that you’ll need to prepare in advance. They are not interchangeable with slices of white bread or a confirmed white-and-wholemeal mix.
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An option if you’d like to take wholemeal flatbread on your journey instead of ordinary slices of bread.
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These white rolls are a good fit if familiar white bread is the priority for your travellers.
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This wholemeal bread is suitable for a journey if you can prepare it in advance.
No, the name multigrain does not confirm that bread is wholemeal. Check the product name and ingredients; compare fibre per 100 g if it matters to your choice.
Compare the values per 100 g on the packaging of the breads you’re considering. Voedingscentrum gives general values of 6,7 g of fibre per 100 g for wholemeal bread and 2,6 g per 100 g for white bread; individual products may differ.
If you like, try fine wholemeal alongside familiar white bread, without assuming they’ll taste the same. The name fine wholemeal also doesn’t tell you how much fibre an individual product contains; check the nutritional information for that.
A half loaf may be a better fit for a small travel group if it’s available. If you buy a whole loaf, follow the storage instructions. For example, PLUS says that PLUS Boeren wholemeal loaf can be frozen at home on the day of purchase.
