Who is this choice relevant to?

Meal planners looking to increase their fibre intake

You’re looking for a bread to share with a meal and want to replace white bread with wholemeal more often. The Voedingscentrum recommends wholemeal as an option with more fibre than white grain products; next, compare the nutritional values of the breads you’re considering.

Cooks who like to share and dip bread

With soup, mezze or spreads, the shape makes a difference: slices are easy to top or toast, while flatbread can be torn apart and dipped. Choose a shape to suit the dish, then check separately whether the bread is wholemeal.

Label readers with specific dietary requirements

If allergens, salt, carbohydrates or iodised salt matter, the name of the bread isn’t enough. Check the latest ingredients, allergen information and nutritional values for the specific product.

What should you look for when choosing?

Start by thinking about why you want an alternative to white bread. Then choose a shape to suit the dish and check the ingredients for everyone who’ll be eating.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the label ‘wholemeal’ and compare fibre per 100 g. Don’t rely on a dark colour or the word ‘multigrain’ alone. I want to replace white bread because fibre is a priority when choosing what to eat. An estimated 50% of consumers who make a fibre-focused swap put this requirement first.
Shape and quantity Choose slices, rolls or flatbread to suit the dish; check the number of pieces, pack size and storage advice. I want bread to share with dips, but prefer to serve slices with soup. For around 25% of consumers, the practical shape of the bread is the deciding factor.
Ingredients Read the allergen information and, if needed, compare salt and carbohydrates per 100 g. If you’re interested in iodine, check whether iodised salt or baker’s salt is listed. If someone at the table needs to watch what they eat, I want to know exactly what’s in this bread. An estimated 25% of consumers put this type of ingredient requirement first.

Common mistakes

  • Assuming brown or multigrain bread is wholemeal

    The colour and style of a loaf don’t, on their own, tell you whether it’s wholemeal. That distinction matters if you’re replacing white bread to increase your fibre intake.

    Look for the explicit label ‘wholemeal’ and compare the fibre per 100 g shown on the pack.

  • Guessing the allergens from the name of the bread

    Breads with similar names can contain different ingredients and allergens. If you have an allergy, the information for the product you’ve chosen is what matters.

    Read the latest allergen information. If you’re buying unpackaged bread, ask about allergens before you buy.

  • Assuming all bread contains iodised baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Its presence therefore varies from one bread to another.

    If iodised salt is important to you, check the ingredients list or ask the baker.

Brands to consider

Albert Heijn

AH Rond volkoren heel is an example of a sliced wholemeal loaf.

  • For this product, Albert Heijn lists 6.9 g of fibre and 0.9 g of salt per 100 g, as well as iodised salt and advice to freeze the bread.
  • Check the packaging when you buy it: Albert Heijn notes that ingredients and nutritional values can change.

Jumbo

Jumbo offers, among other options, a reduced-carbohydrate wholemeal variety for consumers who are specifically watching their carbohydrate intake.

  • The product information for this variety lists 7.8 g of fibre per 100 g.
  • The variety contains, among other ingredients, egg and soya. If you have an allergy, check the full, up-to-date allergen information.

Lidl

Lidl describes fine wholemeal and extra-wholemeal bread in its bread range.

  • According to Lidl, its packaged loaves feature a fibre meter to help you check the fibre content per 100 g.
  • When comparing breads, also use the latest nutritional information on the packaging.

ALDI

ALDI describes fine wholemeal bread and a variety with extra fibre.

  • For its Extra Fibre Wholemeal Bread, ALDI lists a wholemeal composition and a comparison with ordinary wholemeal bread based on NEVO-Online 2021.
  • This comparison is a product claim made by ALDI; check the latest fibre and salt values on the packaging of the loaf you buy.

PLUS

PLUS offers several wholemeal breads, including Boeren volkoren heel.

  • PLUS lists 6.7 g of fibre and 1.03 g of salt per 100 g for Boeren volkoren heel.
  • For this product, PLUS lists wheat, barley and soya among the allergens and notes that product information can change.

Dirk

Dirk stocks a range of wholemeal breads and rolls.

  • This gives you a choice of shapes when you want to share a meal or serve bread alongside a dish.
  • Check the latest information for the specific bread to assess its fibre, salt and allergens; don’t rely on the product title alone.

Bread options at Joybuy

These options range from wholemeal flatbread for dips to rye bread, crispbread and round loaves for the table. The shape and packaging can help you choose what to serve; always check the information for each individual product for fibre and allergens.

Souq Lebanese Bread Whole Wheat, pack of 6

Souq Lebanese Bread Whole Wheat, pack of 6

A wholemeal flatbread to share with dips. If anyone at the table has dietary requirements, check the ingredients and allergens on the packaging.

View at Joybuy
TastyBasics Rye Bread, pack of 9

TastyBasics Rye Bread, pack of 9

A rye bread option if you’d like to serve individual pieces at the table; the name doesn’t indicate that it’s specifically suited to dipping. Check the latest ingredients and allergen information.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread, 375 g

A crisp wholemeal option if you’d rather serve bread with toppings than tear up flatbread. Compare the nutritional information and check the allergens on the packaging.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, two 550 g loaves

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Two round wholemeal loaves to slice and share at a meal. Check the packaging for preparation instructions and the basis used for the nutritional values before comparing them with other breads.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, one 550 g loaf

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

A round wholemeal loaf to slice and serve with a meal. Check the preparation instructions on the packaging, and only compare nutritional values if it’s clear how they’ve been measured.

View at Joybuy

Frequently asked questions

When should I choose wholemeal bread instead of white bread?

Choose wholemeal bread if fibre is the main reason you’re switching. The Voedingscentrum recommends replacing white bread with wholemeal or brown bread as much as possible; compare the nutritional values of the specific products when you buy them.

Which bread goes well with hummus, mezze or soup?

Flatbread is a practical choice for sharing and dipping, while slices work well with soup, toast or toppings. Check separately whether the bread you’ve chosen is wholemeal and which allergens it contains.

Does bread always contain iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients for iodised salt or baker’s salt; if the bread is unpackaged, ask the baker.

How can I check which allergens are in bread?

For pre-packed bread, read the allergen information on the label. If the bread is unpackaged, ask for this information before you buy it; the Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for unpackaged food.

Can I keep wholemeal bread for another meal?

Follow the storage and freezing advice for the specific bread. Albert Heijn and PLUS say their respective wholemeal loaves can be frozen at home; check the latest packaging for the instructions that apply to your bread.