If wholemeal is a must for Friday afternoon drinks, only choose a croissant that is explicitly labelled wholemeal: according to the Netherlands Nutrition Centre, the name ‘multiseed’ doesn’t prove that it is. Clearly labelled wholemeal bread could be an alternative if the croissant shape matters less. If you’d rather have a multiseed croissant, compare the fibre per 100 g and check the label for that particular product.
You want to choose a product that fits your preference for wholemeal options and fibre. You don’t automatically assume that a multiseed croissant is wholemeal, as the Netherlands Nutrition Centre’s guidance on wholemeal foods also makes clear.
You want to stick with the croissant shape while also taking seeds and nutritional information into account. Albert Heijn and Lidl both list a multiseed croissant; check the ingredients of the one you buy.
You’re buying for guests with different dietary requirements and want to check the ingredients and allergens on the exact packaging before serving. Croissants may contain cereals containing gluten, milk or egg, among other ingredients.
First decide whether wholemeal is essential or whether you mainly want to serve croissants. Then compare the nutritional information and check how the product you’ve chosen needs to be prepared and what it contains.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for an explicit wholemeal label. Compare the fibre per 100 g; according to the Netherlands Nutrition Centre, seeds or bran alone don’t prove that a croissant is wholemeal. | If I specifically want wholemeal for drinks, I don’t want to mistake a multiseed croissant for a wholemeal product. For around 45% of consumers, being able to verify that a product is wholemeal comes first. |
| Serving and croissant shape | Check whether the product is ready to serve or needs baking, and whether it’s available at the shop you’ve chosen. | I want to serve croissants at the right time without getting the preparation wrong. The croissant shape and ease of serving are the top priorities for around 33% of consumers. |
| Ingredients and allergens | Read the current label, including any ‘may contain’ statements. If you have a specific question about iodised salt, check the product’s own ingredients list. | If I’m buying for guests with dietary restrictions, I need to know what’s in the croissants I’m serving. For around 22% of consumers, checking this comes first. |
The name ‘multiseed’ tells you that seeds have been added, but it doesn’t prove that the flour used is wholemeal. That distinction matters if wholemeal is your main requirement when buying.
Look for an explicit wholemeal label. If there isn’t one, decide whether you still want a multiseed croissant or would rather serve bread labelled wholemeal.
Individual croissants can vary in weight. The Netherlands Nutrition Centre gives 1.1 g of fibre for a 45 g croissant, while Albert Heijn lists 3.6 g per 100 g for its AH Multiseed Croissant; these figures aren’t based on the same quantity.
Compare the fibre per 100 g first, then check the weight of each item and how many you’ll need.
Recipes vary. Albert Heijn and PLUS list different ingredients and allergens in their product information; you also need to check for iodised salt for each individual product.
Before buying and serving, read the current label on the exact packaging, including any ‘may contain’ statements.
A listed croissant may not be available at your shop when you need it. Lidl describes its multiseed croissant as available in store only.
Check your chosen shop before planning drinks around a particular product, and have a suitable alternative in mind.
A useful option if you want to assess a specific multiseed croissant with a stated fibre value.
A range where you can compare different styles of croissant and ways of preparing them.
An option if you want to look for a croissant made with several types of seed in store.
Worth considering if you want to include bake-at-home products in your plans for drinks.
A product to consider if you want to check how a frozen butter croissant should be prepared and review its nutritional information.
A range where you can compare a butter croissant with wholemeal bread for drinks.
If bread labelled wholemeal would also work for your Friday afternoon drinks, take a look at this round loaf. It isn’t a croissant, so check the packaging for the wholemeal label, fibre per 100 g and preparation instructions.
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A round loaf as an alternative when wholemeal matters more to you than the croissant shape.
The product name includes Whole Wheat and 550 g. Check the packaging for the wholemeal label, fibre per 100 g and allergens, and allow enough time for defrosting, preparation and cooling.
No. According to the Netherlands Nutrition Centre, the name ‘multiseed’ alone doesn’t prove that a product is made with wholemeal flour. Check the explicit labelling and ingredients of the croissant you want to buy.
First compare the fibre per 100 g, then check the weight of each item. The Netherlands Nutrition Centre gives 1.1 g of fibre for a 45 g croissant; Albert Heijn lists 3.6 g per 100 g for its AH Multiseed Croissant. You can’t compare these figures directly as amounts per item.
Read the allergen information on the exact packaging before serving the croissants. Albert Heijn and PLUS list cereals containing gluten, milk and egg among their product information; also check for any product-specific ‘may contain’ statements.
You can’t tell from the product category. PLUS lists iodised salt in its luxury butter croissant, but check the ingredients on the packaging for any other variety.
Yes, as long as you follow the storage and preparation instructions for the product you’ve chosen. PLUS says to store its frozen butter croissant at −18 °C, not to refreeze it after defrosting, and to bake it in a preheated oven. Plan when to serve it according to the instructions on the packaging.
