If you’re specifically looking for wholemeal toast, check both the product description and the ingredients list: a product made with only some wholemeal flour isn’t the same choice. Then compare fibre and salt per 100 g, and prioritise the allergen information if someone in your household needs to avoid certain ingredients. Don’t assume that toast contains iodised baker’s salt; check the packaging to find out.
If you want to replace white toast, don’t rely on a dark colour or a multigrain name. The Netherlands Nutrition Centre explains that the wholemeal label on toast means it is made with 100% wholemeal flour. Check the ingredients list too, especially if the packaging only says that the product contains wholemeal flour.
If you’re looking for a crunchy base for toppings, comparing nutrition information per 100 g makes products easier to assess than relying on the name on the front of the pack. Also consider how much you actually eat: the values per 100 g aren’t the values for one piece of toast.
If salt or a particular ingredient affects your choice, give the nutrition information and allergen details on the specific pack priority. Product information from retailers including Albert Heijn shows that the toast varieties listed differ in salt content and declared allergens.
First decide whether you’re looking exclusively for wholemeal toast. Then compare products that meet your requirements for fibre and salt per 100 g; check the ingredients and allergen information before choosing a variety.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Wholemeal flour | Read the exact product description and ingredients list; if a proportion of wholemeal flour is stated, check the percentage. | I don’t want to pick up toast made with only some wholemeal flour if I’m looking for fully wholemeal toast. For around 40% of consumers, choosing strictly wholemeal is the priority. |
| Fibre and salt | Compare both values per 100 g, then consider your portion and toppings. | When choosing a crunchy base for lunch or a snack, I don’t want to focus only on fibre if salt matters too. Around 30% of consumers say this combination is what they pay most attention to. |
| Ingredients and allergens | Check the allergen information, any ‘may contain’ warning and the full ingredients list on the pack. | If someone in my household needs to avoid an ingredient, a suitable nutritional profile won’t make the toast suitable for them. That’s why checking ingredients is the first consideration for around 30% of consumers. |
A reference to wholemeal flour doesn’t automatically mean that all the flour used is wholemeal. According to Albert Heijn, the ingredients list for Sansepolcro Wholemeal Toast states that it contains 36% wholemeal wheat flour alongside wheat flour.
If you’re looking for strictly wholemeal toast, read the product description alongside the types of flour and percentages in the ingredients list.
Fibre and salt levels can vary between products. Albert Heijn lists 10 g of fibre and 1.64 g of salt per 100 g for Jos Poell Wholemeal Toast; for Van der Meulen Melba Wholemeal Toast, Albert Heijn lists 9.7 g of fibre and 1.9 g of salt per 100 g.
Compare both values on the same basis, and consider the amount you eat and your toppings when making your choice.
You can’t tell which type of salt has been used in a particular toast from its product category or where it’s sold in the Netherlands.
If the type of salt used matters to you, check the ingredients list on the pack.
The product information listed includes ingredients such as wheat, other cereals containing gluten, sesame and soya. Albert Heijn also states that Jos Poell Wholemeal Toast may contain traces of egg, milk, soya and sesame.
Check both the allergen information and any ‘may contain’ warning every time you buy. The words ‘wholemeal’ and ‘organic’ don’t tell you anything about allergens on their own.
Melba Wholemeal Toast is a specific toast product you can compare if you’re looking for a wholemeal variety.
Wholemeal Toast is worth considering if you want to compare the fibre and salt content of different toast products.
AH Organic Melba Toast with Sesame Seeds is another type of melba toast, but it isn’t necessarily a strictly wholemeal choice.
ALDI Netherlands lists wholemeal toast alongside other types of toast in its rusks, toast and crackers category.
Wholemeal Light Crackers are an alternative if a crunchy base for toppings will do; crackers aren’t toast.
If you don’t specifically need toast, you could also consider crispbread as a crunchy base. The product below is an alternative in a different format, not a wholemeal piece of toast.
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An option if you want a crunchy base for breakfast or lunch and don’t specifically need toast.
Pack size: 265 g. If you have an allergy or the type of salt used matters to you, check the latest ingredients information on the pack.
Read the product description alongside the ingredients list. According to the Netherlands Nutrition Centre, ‘wholemeal’ on toast means it is made with 100% wholemeal flour; a statement that a product contains wholemeal flour doesn’t tell you how much has been used.
Don’t assume so based on the product name alone. Compare the stated fibre per 100 g and check whether the product is made with entirely wholemeal flour or a blend of flours. For example, Albert Heijn lists 8 g of fibre per 100 g for Sansepolcro Wholemeal Toast, whose ingredients list states that it contains 36% wholemeal wheat flour.
Yes. Compare both values per 100 g if they matter to your choice. Albert Heijn lists 10 g of fibre and 1.64 g of salt per 100 g for Jos Poell Wholemeal Toast, and 9.7 g of fibre and 1.9 g of salt per 100 g for Van der Meulen Melba Wholemeal Toast. The amount of toast you eat and your toppings then determine how much of these values you actually consume.
Check the ingredients list for the specific product. If the type of salt used affects your choice, don’t rely on the word ‘toast’ or the shop where you buy it.
