What should you look for when choosing?
First, choose the type of toast you want to serve. Then compare the nutritional information per 100 g and plan for the number of pieces you actually need.
| What to consider |
What to check when buying |
Who it’s most relevant to |
| Wholemeal and fibre |
Look for the word ‘wholemeal’ and compare the fibre per 100 g. Also consider how much toast you plan to serve. |
I want to serve toast that is clearly labelled wholemeal and know how much fibre is in the portion I’ve chosen. This is the main priority for around 42% of consumers. |
| Size and portions |
Count the toast bites and any individual packs, and make sure the size suits the toppings. |
When I’m handing out topped bites, I want to prepare enough small portions without having to keep opening new packs during the meeting. This is the main consideration for around 33% of consumers. |
| Ingredients and allergens |
Check both ‘contains’ and ‘may contain’ on the current pack. See whether you need an alternative. |
When allergens are relevant to the group, I want to know in advance which toast I need to keep separate or replace. Around 25% of consumers put this check first. |
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Frequently asked questions
When is a toast bite wholemeal?
According to the Netherlands Nutrition Centre, a toast bite can be called ‘wholemeal’ if it is made entirely from wholemeal flour. ‘Brown’, ‘multigrain’ or simply ‘with wholemeal flour’ don’t mean the same thing. Check the wording and ingredients on the pack.
How do I compare the fibre in wholemeal toast?
First compare the fibre per 100 g, then check the weight of the portion you want to serve. As a general guide, the Netherlands Nutrition Centre gives an average of 0.5 g of fibre for one 6 g wholemeal toast bite. For a specific brand, use the nutritional information on the packaging.
Does wholemeal toast always contain the same allergens?
No. Ingredients and possible cross-contamination vary between varieties. For Van der Meulen Melba Wholemeal Toast, Albert Heijn lists wheat, barley, rye, sesame and soya, among other ingredients. For Jos Poell Wholemeal Toast, it lists wheat and gluten, and says egg, milk, soya and sesame may be present. Check the current pack label before serving.
How should I store toast until the work meeting?
Follow the storage instructions on the pack you’ve chosen. For the listed Jos Poell Wholemeal Toast, the instructions say to store it in a cool, dry, dark place. Check the instructions again if you choose a different variety.