What should you look for in wholemeal toast?
First, choose a type that suits your lunch. Then compare the wholemeal description, nutritional information and ingredients on the current packaging of products in that category.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Check the wholemeal description and compare the fibre per 100 g of products intended for the same use. |
I don’t want to judge by the colour of the toast; I want to know whether it’s described as wholemeal and how much fibre it contains. This is the most important check for around 31% of consumers. |
| Type of lunch |
Choose between small Melba toast bites, bread for toasting and knäckebröd as an alternative with a different texture. |
I’m looking for something different for small bites with toppings than for slices of toast at the table. The type of lunch is the deciding factor for around 31% of consumers. |
| Allergens and salt |
Read the allergen information for the variety you’ve chosen and compare salt per 100 g; also consider how much you’ll eat. |
If sesame or soya is a concern for my household, I want to check the information for this particular variety. Salt can also influence my choice. This check comes first for around 23% of consumers. |
| Baker’s salt and iodine |
Check the ingredients list or ask the manufacturer which type of salt has been used; don’t infer this from the wholemeal description. |
If I specifically want to know whether baker’s salt has been used, I want to be able to check this for the individual product. This is the main consideration for around 15% of consumers. |
Joybuy products for this lunch choice
Related products coming soon.
Frequently asked questions
When can toast be called wholemeal in the Netherlands?
According to the Netherlands Food and Consumer Product Safety Authority, a grain product can only be called wholemeal in the Netherlands if all of its grain ingredients are made from wholemeal flour. So check the product description and ingredients, rather than relying only on a dark colour or the words ‘with whole grains’.
Does wholemeal toast automatically contain iodised baker’s salt?
No, you can’t tell that from the wholemeal description. Jumbo lists baker’s salt in its Volkoren Tostibrood, while the Melba toast mentioned lists salt in its product information. Check the current ingredients list or ask the manufacturer which type of salt has been used.
Which allergens should I check in wholemeal toast?
Check the allergens on the specific packaging, as they vary between varieties. For Van der Meulen Melba Volkoren Toast, Jumbo lists barley, rye, sesame, soya and wheat, among other allergens. Albert Heijn’s information for Jos Poell Volkoren Toast lists wheat and possible traces of egg, milk, soya and sesame.
How should I store wholemeal toast after buying it?
Follow the storage and best-before instructions on the packaging of the toast you’ve chosen. Albert Heijn says to store Jos Poell Volkoren Toast in a cool, dry, dark place.