Who is this choice for?

Families looking to introduce wholemeal gradually

Looking for crisp toast that fussy eaters will enjoy, with wholemeal flour as the main ingredient rather than just a wholemeal appearance.

Shoppers stocking up for lunches and snacks

Want to know how much is in a pack and how to store opened toast for different occasions.

Shoppers checking allergens or salt

Check the current label on the toast they choose. The varieties described differ in their allergens and possible traces; salt content also varies by product.

What should you look for?

When choosing toast for your weekly shop, a wholemeal base may be the deciding factor for some shoppers, while others may prioritise flavour, the label or how to store it.

What to consider What to check when buying Who it matters to
Wholemeal base and fibre Is wholemeal flour listed as the first ingredient? Compare the fibre per 100 g. I want wholemeal flour as the main ingredient, but I also want toast the family will eat. Around 33% of shoppers would make fibre their top priority.
Flavour and texture Choose between a mild base for toppings and a more distinctive flavour; try one pack before buying more. If a fussy eater leaves the toast uneaten, a larger stockpile is no use to me. Around 27% of shoppers would prioritise familiar flavour and crispness.
Allergens Read the current ingredients list and any statements about possible traces. I need to check which allergens are relevant to my situation before buying. For around 20% of shoppers, checking the label would be the deciding factor.
Packaging and storage Check the net weight and storage instructions, especially if you need a pack to last all week after opening. I want to use the toast for several occasions without opening more than I need. Around 20% of shoppers would put convenient storage at the top of their list.

Common mistakes

  • Assuming a brown or multigrain appearance means it has a wholemeal base

    According to Jumbo, wheat flour is listed before wholemeal wheat flour in the ingredients for Haust Krokant Toast. So the appearance or product name does not tell you which type of flour forms the base.

    Read the ingredients in order and compare the nutritional information per 100 g for fibre content.

  • Overlooking allergens in wholemeal toast

    The toast varieties described contain wheat; other allergens and statements about possible traces vary by product.

    Check the label on the specific pack every time you buy it, even if you have bought the product before.

  • Assuming all toast contains iodised baker’s salt

    The agreement published in the Government Gazette in 2008 encourages the use of iodised salt in bread and bread substitutes. It does not tell you what a specific toast product contains.

    Check the ingredients list for that product rather than making assumptions based on the toast category.

Brands to consider

Van der Meulen

The 120 g Melba Toast Volkoren is a thin toast for toppings or dipping.

  • Albert Heijn lists wholemeal wheat flour as the first ingredient; Jumbo lists 9.7 g of fibre per 100 g.
  • Jumbo lists 1.9 g of salt per 100 g. Also check the current label for the allergens listed.

Jos Poell

According to Albert Heijn, the 90 g Volkoren Toast contains wholemeal wheat flour as the first ingredient, as well as sunflower oil.

  • Albert Heijn lists 10 g of fibre per 100 g.
  • The same product information also lists 11 g of fat, 7.2 g of sugars and 1.64 g of salt per 100 g, plus possible traces of egg, milk, soya and sesame.

Haust

Krokant Toast, 100 g, is a seasoned, twice-baked toast for anyone looking for a more distinctive flavour.

  • According to Jumbo’s product description, this variety is designed to stay crisp for longer after you add toppings.
  • Jumbo lists wheat flour before wholemeal wheat flour. This toast does not have a wholemeal flour base; also check the allergens on the pack.

Tastino

Lidl sells Luxe Crackers Volkoren under this brand. Crackers are a different product category from toast.

  • Could be an option if you also want to consider wholemeal crackers as part of your weekly shop.
  • Compare the ingredients and nutritional information on the pack before comparing these crackers with toast.

Toast and related products on Joybuy

Related products coming soon.

Frequently asked questions

How do I assess toast made with both white and wholemeal flour?

Check which type of flour comes first in the ingredients list and compare the fibre per 100 g. Wholemeal flour appearing further down the list does not mean it forms the base of the toast.

Is wholemeal toast suitable for someone with coeliac disease or a wheat allergy?

The wholemeal toast varieties described here contain wheat, so they are not suitable for anyone with coeliac disease or a wheat allergy. Always check for a gluten-free statement and read the full allergen information on the current label before choosing an alternative.

How should I store toast after opening the pack?

Follow the storage instructions on the pack and seal it tightly after opening. Jumbo advises protecting Haust Krokant Toast from moisture and heat; Albert Heijn’s product information advises storing Jos Poell Volkoren Toast in a cool, dry, dark place.

Is iodised baker’s salt compulsory in Dutch toast?

No. According to Brood.net Professionals, using iodine-containing baker’s salt is not required by law. The agreement published in the Government Gazette in 2008 encourages its use in bread and bread substitutes; check the ingredients list of the toast you buy.