If you fancy a small, crunchy piece of toast with a topping or dip late in the evening, choose a product labelled wholemeal. For a warm, more substantial toastie, wholemeal toastie bread is a better fit. Then compare the fibre and salt per 100 g, check the allergens and factor in your topping. Don’t assume that toast contains baker’s salt: according to the Netherlands Nutrition Centre, its use is not compulsory.
Who might enjoy wholemeal toast as an evening snack?
Those keeping an eye on fibre
If you fancy something crunchy in the evening and want a wholemeal base, check the product description on the pack, then compare the fibre per 100 g. The Netherlands Nutrition Centre lists wholegrain products as a source of fibre.
Label readers checking salt or allergens
If you’re watching your salt intake or avoiding known allergens, the front of the pack won’t tell you everything. The wholemeal toast products listed by Jumbo have different salt levels, and their ingredients and allergens vary too.
Those checking for baker’s salt
If you specifically check bread products for baker’s salt, make sure it’s listed on the label of the toast you choose. According to the Netherlands Nutrition Centre, using baker’s salt in baking is not compulsory.
What should you look for when choosing?
First decide whether you want small pieces of toast for toppings or dips, or wholemeal toastie bread for a warm snack. Then compare the nutritional information and ingredients for products in your chosen category.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for the label ‘wholemeal’ and compare fibre per 100 g. |
For a crunchy evening snack, I want to know whether the toast is genuinely wholemeal and how much fibre it contains. For around 50% of consumers, having a wholemeal base is the top priority. |
| Salt and allergens |
Compare salt per 100 g and read the ingredients and allergen information. |
If I’m watching my salt intake or buying for someone with a known allergy, the product I choose needs to suit that requirement. For around 30% of consumers, this is the main consideration. |
| Portion and toppings |
Consider the portion size and factor in the nutritional information for your toppings. |
If I want a few pieces of toast for dipping or a warm toastie with a topping, how I plan to eat it determines the right portion. For around 20% of consumers, this matters most. |
Common mistakes when choosing wholemeal toast
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Confusing fibre content with the ‘wholemeal’ label
A product can contain fibre without being entirely wholemeal. According to the Netherlands Nutrition Centre, a product can only be called wholemeal if it is made from 100% wholemeal flour.
First check the product description, then compare the fibre per 100 g of similar toast products.
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Comparing fibre alone
Wholemeal toast doesn’t automatically have the same salt content. For the products reviewed, Jumbo lists salt levels of 1.64 g, 1.9 g and 2.0 g per 100 g for Jos Poell and Van der Meulen, depending on the variant.
Compare salt on the same basis, and also consider how much toast you plan to eat and what you’ll put on it.
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Assuming every type of toast contains baker’s salt
According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. The word ‘salt’ on a label alone doesn’t confirm that baker’s salt has been used.
If baker’s salt matters to your choice, check the ingredients of the product you’re considering.
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Checking allergens only after buying
The Van der Meulen Melba Wholemeal Toast listed by Jumbo contains, among other things, wheat, barley, rye, sesame and soya. Other variants may have a different composition.
Before buying, check the current ingredients list and allergen information on each pack.
Wholemeal toast brands to consider
Van der Meulen Melba
The wholemeal Melba toast is a thin piece of toast for toppings or dips.
- Jumbo lists 9.7 g of fibre per 100 g for the 120 g pack of Van der Meulen Melba Wholemeal Toast.
- The same product lists 1.9 g of salt per 100 g and contains, among other things, wheat, barley, rye, sesame and soya.
Jos Poell
This brand’s wholemeal toast is worth considering if you want to compare small pieces of toast by fibre, salt and ingredients.
- Jumbo lists 10 g of fibre per 100 g for the 90 g pack of Jos Poell Wholemeal Toast.
- The same product lists 1.64 g of salt per 100 g and contains wheat; check the pack for full allergen information.
Sansepolcro
Albert Heijn lists a product called Sansepolcro Wholemeal Toast.
- The product name makes this toast worth comparing with other wholemeal varieties.
- Check the label on the pack you choose to compare fibre, salt, ingredients and allergens.
Wholemeal toast on Joybuy
Related products coming soon.
Frequently asked questions about wholemeal toast
When can toast be called wholemeal?
According to the Netherlands Nutrition Centre, a product can only be called wholemeal if it is made from 100% wholemeal flour. ‘Made with wholemeal flour’ doesn’t mean the same thing on its own, so check the product description and ingredients list.
Does wholemeal toast automatically contain iodine from baker’s salt?
No, you can’t tell from the label ‘wholemeal’. According to the Netherlands Nutrition Centre, using baker’s salt in baking is not compulsory; check the ingredients list to see whether baker’s salt is included.
How do I compare the salt content of wholemeal toast?
First compare the amount of salt per 100 g in the products you’re considering. Then think about how much toast you plan to eat and what you’ll add on top, so you’re not basing your decision on the value for just one piece.
How do I keep opened toast crunchy?
Seal the pack tightly after use and follow the storage and use-by instructions on the packaging. Check the instructions for the product you’ve chosen.