Who is this choice relevant to?

The fibre-conscious shopper stocking up

You’re looking for wholemeal toast and want to know how much fibre a typical serving contains. So, compare not only the nutritional information per 100 g, but also how many pieces of toast you usually eat.

Households that open small portions

You buy several packs at once, but don’t get through them quickly. Inner packs and a stock level that suits your consumption mean you won’t have to open everything at once.

The careful label reader

You compare salt and allergens as well as fibre. Listed ingredients and possible traces vary by product, so check the current packaging for the variety you’re buying.

What should you look for when stocking up?

Start with the ‘wholemeal’ label and the nutritional information, then check whether the pack suits how quickly you get through your toast. If you have an allergy, check the allergen statement separately; you can’t work it out from the fibre content.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the ‘wholemeal’ label and compare fibre per 100 g and per serving. If I want to eat more wholemeal products, I want to know whether the toast is genuinely wholemeal and how much fibre my usual serving contains. For around 46% of consumers, this would be the main purchasing consideration.
Pack format and storage Check the best-before date on each pack and see whether it contains individual inner packs. If I don’t eat toast every day, I want to be able to open a pack without having to use up all my stock straight away. For around 27% of consumers, how practical the stock is to use would be the top priority.
Salt and allergens Check the salt per 100 g and the full allergen statement, including possible traces. If I need to watch my salt intake or avoid certain ingredients, I want to know exactly what’s in this variety. For around 27% of consumers, this check would be the deciding factor.

Common mistakes when buying in bulk

  • Assuming dark toast is wholemeal

    Colour or a fibre claim alone doesn’t prove that toast is wholemeal. According to the Voedingscentrum, for crispbreads and crackers to be labelled ‘wholemeal’, they must be made from 100% wholemeal flour.

    Check the product name and ingredients, and also see how much fibre the nutritional information lists per serving.

  • Buying more packs than you can use once opened

    The best-before date helps you plan your unopened stock. Once a pack is open, the packaging and storage also affect how long a crisp product stays enjoyable to eat.

    Check the date on each pack, open one inner pack at a time where possible, and store opened dry products as directed on the label: sealed, cool, dry and dark.

    Toast that goes soft or stale before you eat it can lead to food waste.

  • Comparing fibre alone

    Albert Heijn and Jumbo list 1.9 g of salt per 100 g for Van der Meulen Melba Toast Wholemeal; the product information reviewed for Jos Poell Wholemeal Toast lists 1.64 g per 100 g. The allergen statements also differ.

    When buying, compare the current nutritional information and ingredients for the specific pack, especially if an allergen is a deciding factor for you.

  • Assuming ‘salt’ on the label means iodised baker’s salt

    The word ‘salt’ doesn’t tell you whether iodised baker’s salt was used in the toast.

    If you need product-specific information about iodine, ask the manufacturer rather than drawing a conclusion based on the product category.

Brands to compare

These brands offer different product types and packaging. Always compare the specific variety you’re choosing: information for one type of toast doesn’t automatically apply to a cracker or crispbread from the same brand.

Van der Meulen / Melba

Melba Toast Wholemeal 120 g is a small, thin toast for toppings or serving with drinks.

  • Van der Meulen says this variety is made from 100% wholemeal bread with sesame. Albert Heijn lists six inner packs containing six pieces of toast each; Albert Heijn and Jumbo list 9.7 g of fibre per 100 g.
  • The product information lists 1.9 g of salt per 100 g and the allergens wheat, barley, rye, sesame and soya.

Jos Poell

Wholemeal Toast 90 g is a toast variety whose listed nutritional information can be compared with Melba Toast Wholemeal on a per-100 g basis.

  • The product information reviewed lists 10 g of fibre and 1.64 g of salt per 100 g.
  • Albert Heijn listed the variety as discontinued, while Jumbo said it was no longer available in its online range. Check whether you can buy it and read the current pack label, including the allergen information.

Bolletje

Wholemeal Crispbread and Light Wholemeal Crackers are options if you’re looking for a different format from toast for everyday toppings.

  • Bolletje says both of these varieties are made with 100% wholemeal grains.
  • A cracker or crispbread isn’t Melba toast. Check the nutritional values and allergens on the packaging of the variety you choose.

Goud Gebakken / ALDI

ALDI includes wholemeal toast in its toast range and also features Goud Gebakken Wholemeal Crispbread.

  • The crispbread shown comes in a pack of 25 pieces weighing 375 g, according to ALDI Netherlands.
  • Toast and crispbread are different products. Check the nutritional information and allergens on the physical pack of the variety you find.

Wholemeal crispbread as a stocking-up alternative

This product is for anyone considering crispbread as a base for toppings when stocking up. It doesn’t replace the small format of wholemeal party toast; before buying, check the best-before date and whether the pack format suits how quickly you’ll use it.

Bolletje wholemeal crispbread 265 g

Bolletje wholemeal crispbread 265 g

An alternative for anyone stocking up on crispbread for breakfast or lunch instead of small pieces of toast.

265 g pack. Check the best-before date and allergens on the pack, and see whether the packaging lets you open only part of it at a time.

View at Joybuy

Frequently asked questions

How can I tell if toast is wholemeal?

Check whether the pack says ‘wholemeal’ and read the ingredients. According to the Voedingscentrum, crispbreads and crackers can use this label when all the flour used is wholemeal; a dark colour or seeds alone don’t prove it.

How much wholemeal toast should I buy to stock up?

Choose an amount that suits how quickly you use it and the best-before dates on the packs. Store opened products as directed on their labels; the Voedingscentrum recommends keeping wholemeal crackers in a cool, dry, dark place in a tightly sealed pack.

Is the fibre information enough to compare two toast products?

No. Also check the serving size, salt and ingredients in both products. The Consumentenbond points out that a fibre claim alone doesn’t give you the full picture of a product.

Does ‘salt’ on a toast label mean it contains iodised baker’s salt?

No, you can’t tell from the word ‘salt’ alone. If the type of salt used matters to you, ask the manufacturer for information about the specific toast variety.