Households keeping an eye on fibre
You’re looking for tiger bread to share at the Christmas market and want to check that it’s labelled wholemeal and see how much fibre it contains, rather than judging it by its brown colour.
For the Christmas market, first choose tiger bread that is explicitly labelled wholemeal; a brown colour or tiger-patterned crust doesn’t guarantee it. Then compare the fibre per 100 g, the ingredients and the allergen information, and decide whether a whole loaf or a half loaf to finish baking at home is right for your group. If you’re specifically looking for iodine, check the ingredients list for baker’s salt or iodised salt.
You’re looking for tiger bread to share at the Christmas market and want to check that it’s labelled wholemeal and see how much fibre it contains, rather than judging it by its brown colour.
You want to choose an amount of bread that suits your group and can finish baking a pre-baked half loaf at home before you set off.
You want to check the listed allergens before buying, and find out whether the ingredients include baker’s salt or iodised salt.
Start by checking that it’s labelled wholemeal, then compare the label on the exact loaf you’re considering. If you’re serving it at the Christmas market, the size and any preparation needed at home matter too.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the wholemeal label and compare the fibre per 100 g of the exact product. | If I’m keeping an eye on fibre, I don’t want to judge by colour or crust alone. An estimated 42% of consumers would consider wholemeal status and fibre content first. |
| Allergens and ingredients | Read the current ingredients and allergen information on the packaging, including when buying for a group. | When I’m sharing bread with people who need to avoid certain ingredients, I want to know what’s in it. Around 25% of consumers would make this their first check. |
| Size and preparation | Compare a whole loaf with a half loaf and check whether it needs to be finished baking at home. | For a small group, I don’t want to take more bread than we need, and I need to know whether to use the oven beforehand. Size and preparation would matter most to roughly 17% of consumers. |
| Baker’s salt and iodine | Check the ingredients list for baker’s salt or iodised salt; if the bread has no label, ask the baker. | If iodine matters to my choice, I want to be able to find out what type of salt was used. An estimated 16% of consumers would want to check this first. |
According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; brown bread may also contain white flour. The colour and crust don’t give you that assurance.
Check that the bread is explicitly labelled wholemeal, then compare the fibre and other information on the label.
A name such as tiger bread or wholemeal doesn’t tell you which salt was used in that particular loaf.
If it matters to your choice, check the ingredients list for baker’s salt or iodised salt.
Product information can change. It’s especially important to check the information on the bread you’re buying when allergens or ingredients are a deciding factor.
Check the packaging in store before taking a loaf for your group.
PLUS Korenlanders Boeren tijger volkoren 1/2 is a pre-baked loaf that comes with baking instructions.
Choose this bread only if you have an oven at home and enough time to plan the baking before you leave.
AH Tijger volkoren heel is a wholemeal wheat loaf with a tiger-patterned crust.
Jumbo Boeren Tijger Volkoren is a wholemeal wheat loaf with a tiger-patterned crust.
Lidl lists an 800 g Tijger volkoren loaf as an in-store product.
ALDI lists Boeren tijger volkoren heel as a pre-sliced loaf.
PLUS Korenlanders Boeren tijger volkoren 1/2 is a half, pre-baked wholemeal wheat loaf with a tiger-patterned crust.
Dirk lists tiger brown bread and wholemeal bread in its bread range.
No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread may also contain white flour. So if wholemeal is a condition of your purchase, look for the explicit wholemeal label.
You can’t assume that it does. Check the ingredients list for baker’s salt or iodised salt on the specific loaf; if the bread has no label, ask the baker.
Check the current packaging for each loaf, as ingredients and warnings about possible cross-contamination vary by product. The versions discussed here from Albert Heijn, Jumbo and PLUS list cereals containing gluten.
Choose a size that suits your group and the preparation you can do before the Christmas market. The half loaf, PLUS Korenlanders Boeren tijger volkoren 1/2, still needs to be baked at home; with a whole loaf, you don’t need to plan for that baking step.