What should you look for when choosing?
Start with the wholemeal label, then compare the nutritional information for the loaves that are suitable for your lunch group.
| What to look for |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for the explicit ‘wholemeal’ label and compare the fibre content per 100 g in the nutritional information. |
If I’m buying lunch with fibre in mind, I want to know that the tiger bread really is wholemeal and how much fibre it contains. This combination is the top priority for around 33% of consumers. |
| Allergens |
Check the current label for both the allergens the bread contains and those it may contain. |
When buying lunch for several people, I want to check whether the bread is suitable for anyone whose allergies need to be considered; this information is a priority for around 27% of consumers. |
| Salt and type of salt |
Compare salt per 100 g and, if you have questions about iodine, check whether ‘iodised salt’ is explicitly listed in the ingredients. |
If salt or the mention of iodine matters to my choice, I want to know what the label says about this loaf. This is the top priority for around 20% of consumers. |
| Portions and storage |
Work out how many slices you’ll need and whether any leftover portions can be frozen as soon as you get the bread home. |
If the number of people eating varies, I want to avoid having a whole loaf left uneaten; portion planning comes first for around 20% of consumers. |
Joybuy products
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Frequently asked questions
How can I recognise genuinely wholemeal tiger bread?
Look for the explicit ‘wholemeal’ label on the product. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if its grain ingredient consists entirely of wholemeal flour; a tiger crust, dark colour or the name ‘tiger brown’ doesn’t prove this.
Does baker’s salt mean that a loaf contains iodised salt?
No. You can’t tell whether an individual loaf contains iodised salt from the words ‘baker’s salt’ alone. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods only allows iodine to be added to bread, bread substitutes and other bakery products via baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. Albert Heijn explicitly lists ‘iodised salt’ for AH Tijger volkoren heel; the Jumbo and PLUS variants mentioned list ‘baker’s salt’.
Should I compare salt content for a university lunch too?
Yes. If salt is a consideration for your lunch group, compare the amount per 100 g on the current label. Albert Heijn, Jumbo and PLUS list 0.9 g, 1.00 g and 0.99 g of salt per 100 g respectively for the wholemeal tiger breads mentioned. When planning the rest of the lunch, consider the fillings too.
What should I do if there’s a whole loaf left after lunch?
Freeze any portions you won’t use in time as soon as you get the bread home. According to the Netherlands Nutrition Centre, wholemeal bread keeps for 2 to 4 days in a kitchen cupboard and for 1 to 3 months in the freezer. Also check the storage advice on the packaging, and don’t eat mouldy bread.