Who is this choice relevant to?

Fibre-conscious lunch buyers

You’re looking for a tiger loaf explicitly labelled wholemeal and want to compare its fibre content per 100 g. Product information from Jumbo, Albert Heijn and PLUS lists 7.3 g, 6.7 g and 6.4 g of fibre per 100 g respectively for the variants mentioned.

Buying lunch for a group with allergies

You’re buying for several people and need to check which gluten-containing cereals a loaf contains and which allergens it may contain. To do this, read the information for the specific product, not just the name of the type of bread.

Buyers who want to save leftovers

You’re not sure whether a whole loaf will be eaten at lunchtime. The Netherlands Nutrition Centre advises freezing any bread you won’t use in time in portions, as soon as you get it home.

What should you look for when choosing?

Start with the wholemeal label, then compare the nutritional information for the loaves that are suitable for your lunch group.

What to look for What to check when buying Who it matters to
Wholemeal and fibre Look for the explicit ‘wholemeal’ label and compare the fibre content per 100 g in the nutritional information. If I’m buying lunch with fibre in mind, I want to know that the tiger bread really is wholemeal and how much fibre it contains. This combination is the top priority for around 33% of consumers.
Allergens Check the current label for both the allergens the bread contains and those it may contain. When buying lunch for several people, I want to check whether the bread is suitable for anyone whose allergies need to be considered; this information is a priority for around 27% of consumers.
Salt and type of salt Compare salt per 100 g and, if you have questions about iodine, check whether ‘iodised salt’ is explicitly listed in the ingredients. If salt or the mention of iodine matters to my choice, I want to know what the label says about this loaf. This is the top priority for around 20% of consumers.
Portions and storage Work out how many slices you’ll need and whether any leftover portions can be frozen as soon as you get the bread home. If the number of people eating varies, I want to avoid having a whole loaf left uneaten; portion planning comes first for around 20% of consumers.

Common mistakes

  • Mistaking tiger brown bread for wholemeal tiger bread

    A tiger crust or brown colour doesn’t prove that the grain ingredient is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if its grain ingredient consists entirely of wholemeal flour.

    Look for the explicit ‘wholemeal’ label, then read the ingredients and nutritional information.

  • Looking only at the fibre content

    Fibre per 100 g is useful for comparing products, but it tells you nothing about the salt content or allergens in the same loaf. Product information from Albert Heijn, Jumbo and PLUS also lists salt and gluten-containing cereals for the variants mentioned.

    Compare fibre and salt on the same basis, and read the full allergen information before buying for a group.

  • Assuming baker’s salt means iodised salt

    The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods allows iodine to be added to bread using baker’s salt, subject to certain conditions. This doesn’t mean that every individual loaf contains iodised salt.

    Check whether the label says ‘iodised salt’ and, if you’re unsure about a specific product, ask the manufacturer for clarification.

  • Buying a whole loaf without a plan for leftovers

    If fewer people turn up than expected, you’ll have slices left over. The Netherlands Nutrition Centre advises freezing any bread you won’t use in time in portions, as soon as you get it home.

    Estimate how many slices you’ll need in advance and make sure you can store any leftover portions.

Brands compared

Albert Heijn

AH Tijger volkoren heel is a tiger bread variant explicitly labelled wholemeal.

  • Albert Heijn lists 6.7 g of fibre and 0.9 g of salt per 100 g for this variant; ‘iodised salt’ is included in the ingredients.
  • Albert Heijn notes that product information can change, so check the packaging when you buy it.

Jumbo

According to Jumbo, Jumbo Boeren Tijger Volkoren is a wholemeal wheat loaf decorated with a tiger pattern.

  • Jumbo lists 7.3 g of fibre and 1.00 g of salt per 100 g for this variant, along with allergen information.
  • The ingredients list includes baker’s salt. Check the product information separately if it’s important to know whether the salt is iodised.

Lidl

Lidl lists an 800 g Tijger volkoren loaf as an in-store product.

  • The ‘wholemeal’ label and pack weight make it clear which variant to look for in store.
  • Before choosing it for your lunch group, compare the fibre, salt and allergen information on the loaf’s label.

ALDI

ALDI describes Boeren tijger volkoren heel as a pre-sliced whole loaf.

  • Pre-sliced bread can be a good choice when you need several slices for lunch.
  • Check the fibre, salt and allergen information on the packaging if these details will determine your choice.

PLUS

According to PLUS, PLUS Volkoren tijger heel is a wholemeal wheat loaf decorated with a tiger pattern.

  • PLUS lists 6.4 g of fibre and 0.99 g of salt per 100 g, and advises freezing the bread on the day you buy it.
  • The product information lists wheat and barley as gluten-containing cereals and warns that other allergens may be present. Check the current label before serving it to your lunch group.

Dirk

Dirk is worth considering if you’re looking there for bread for a university lunch, but ‘tiger brown’ isn’t the same as tiger bread explicitly labelled wholemeal.

  • A separately labelled wholemeal loaf could be an option if a tiger crust isn’t essential.
  • Don’t treat tiger brown bread as a wholemeal option without checking for an explicit wholemeal label on the product.

Joybuy products

Related products will appear soon.

Frequently asked questions

How can I recognise genuinely wholemeal tiger bread?

Look for the explicit ‘wholemeal’ label on the product. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if its grain ingredient consists entirely of wholemeal flour; a tiger crust, dark colour or the name ‘tiger brown’ doesn’t prove this.

Does baker’s salt mean that a loaf contains iodised salt?

No. You can’t tell whether an individual loaf contains iodised salt from the words ‘baker’s salt’ alone. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods only allows iodine to be added to bread, bread substitutes and other bakery products via baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. Albert Heijn explicitly lists ‘iodised salt’ for AH Tijger volkoren heel; the Jumbo and PLUS variants mentioned list ‘baker’s salt’.

Should I compare salt content for a university lunch too?

Yes. If salt is a consideration for your lunch group, compare the amount per 100 g on the current label. Albert Heijn, Jumbo and PLUS list 0.9 g, 1.00 g and 0.99 g of salt per 100 g respectively for the wholemeal tiger breads mentioned. When planning the rest of the lunch, consider the fillings too.

What should I do if there’s a whole loaf left after lunch?

Freeze any portions you won’t use in time as soon as you get the bread home. According to the Netherlands Nutrition Centre, wholemeal bread keeps for 2 to 4 days in a kitchen cupboard and for 1 to 3 months in the freezer. Also check the storage advice on the packaging, and don’t eat mouldy bread.