What should you look for when buying?
Start with the wholemeal label and nutritional information. Then choose an amount and check whether any oven time fits your plans. If ingredients matter to your guests, check the label again before buying.
| What to consider |
What to check when buying |
Who is this important for? |
| Wholemeal and fibre |
Check that it is labelled wholemeal and compare fibre on a like-for-like basis: per 100 g. |
I don’t want to rely on the brown crust alone if fibre matters to me. For around 50% of consumers, verifiably wholemeal bread with fibre information is the top priority. |
| Portion and preparation |
Check whether the loaf is whole or half, and whether it needs to be baked before serving. |
For a small drinks party, I don’t want lots of bread left over. I can set aside time to bake it if I want a crisp crust. Around 30% of consumers prioritise portion size and serving. |
| Ingredients and salt |
Read the allergen information and check the salt content per 100 g and the type of salt used. |
If I’m catering for guests’ dietary needs, I want to be able to check allergens, salt and whether it contains iodised salt. For around 20% of consumers, these label details come first. |
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Frequently asked questions
Is brown tiger bread automatically wholemeal?
No. The brown colour and tiger crust don’t tell you whether the flour used is wholemeal. Check the product description and ingredients list; the Netherlands Food and Consumer Product Safety Authority describes wholemeal products as those made using flour from whole grains.
Can I serve wholemeal tiger bread at a gluten-free drinks party?
The options reviewed from Albert Heijn, Jumbo and PLUS aren’t suitable: they contain cereals with gluten, such as wheat or barley. For a gluten-free drinks party, choose a separate product whose current packaging confirms it’s suitable, and keep it away from bread crumbs.
Does Dutch bread always contain iodised baker’s salt?
No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For packaged bread, check whether baker’s salt or iodised salt is listed in the ingredients; if the bread is unwrapped, ask which salt has been used.
How should I store wholemeal tiger bread for a drinks party?
Follow the storage instructions for the bread you buy, as a whole pre-sliced loaf and a loaf that needs baking are prepared and stored differently. For AH Tijger volkoren heel, Albert Heijn recommends freezing it on the day of purchase and using it within a month. PLUS advises storing its half loaf that needs baking in a cool, dry, dark place, then baking it for 10 minutes at 200 °C before serving.