Who is this important for?

Shoppers who pay attention to wholegrains and fibre

You’re looking for bread for breakfast and lunch, and don’t want to rely on its brown colour or tiger crust alone. The product name and fibre per 100 g help you compare specific loaves.

Households that eat bread over several days

If a whole loaf won’t be eaten quickly, the loaf size and instructions for storing or freezing it are worth considering when doing your weekly shop.

Shoppers who check ingredients

If you have a relevant allergy or another reason to check ingredients, the label on the specific loaf should tell you which allergens it contains and whether there may be traces.

What should you look for when choosing?

First check whether the bread is labelled wholemeal. Then choose a suitable quantity and storage method, and read the label if the ingredients matter to your household.

What to consider What to check Who is this most important for?
Wholemeal and fibre Look for ‘wholemeal’ in the product name and compare the fibre per 100 g on the current label. When I choose bread for the whole week, I want to know it’s genuinely wholemeal, not just brown. This is the top priority for around 25% of shoppers.
Storage Read the storage instructions and check whether freezing is recommended for this loaf. I want to be able to use the bread later in the week without leaving a whole loaf uneaten. Storage is the main concern for around 25% of shoppers.
Loaf size Check whether you’re buying a whole or half loaf, and whether that amount suits the number of people eating it. I want to buy enough bread for my household, but not more than we’ll get through. Choosing the right amount matters most to around 25% of shoppers.
Ingredients and allergens Read the allergen information; if you have questions about iodine, look for baker’s salt or iodised salt in the ingredients list. Before buying, I need to be able to check which grains and other ingredients are in the bread. This is the main priority for around 25% of shoppers.

Common mistakes

  • Assuming tiger-brown bread is wholemeal

    A tiger crust or brown colour doesn’t, on its own, mean that bread is wholemeal. For example, Dirk’s bread catalogue lists tiger-brown bread and wholemeal bread as separate products.

    Check that ‘wholemeal’ appears in the product name, then compare the fibre per 100 g.

  • Assuming every loaf contains baker’s salt

    According to the Netherlands Nutrition Centre (Voedingscentrum), bakers aren’t required to use baker’s salt. So you can’t tell whether it’s included just from the type of bread.

    Look for ‘baker’s salt’ or ‘iodised salt’ on the label, or ask about the ingredients if the bread is sold loose.

  • Buying a whole loaf without a storage plan

    If your household won’t finish the loaf in time, some of it may go uneaten. A half loaf may be a better fit for how quickly you eat bread.

    Choose a loaf size to suit your plans for the week. Only freeze it according to the instructions for that specific product; Albert Heijn says its tiger wholemeal loaves can be frozen on the day of purchase.

Brands to consider

Albert Heijn

Offers AH Tijger volkoren heel and AH Extra lang lekker tijger volkoren heel for anyone looking for a whole wholemeal tiger loaf.

  • Both product listings state 6,7 g of fibre per 100 g and say the bread can be frozen on the day of purchase.
  • The Extra lang lekker version contains preservative E200, among other ingredients; check the current ingredients list if this could affect your choice.

Jumbo

Jumbo describes its Boeren Tijger Volkoren as a wholemeal wheat loaf with a tiger-patterned crust.

  • Jumbo lists 7,3 g of fibre per 100 g for this product.
  • This loaf contains wheat and barley; if you have allergies, check the current allergen information.

PLUS

PLUS Korenlanders Boeren tijger volkoren 1/2 is a half, part-baked wholemeal loaf with a tiger-patterned crust.

  • PLUS lists 6,4 g of fibre per 100 g and gives baking instructions of 10 minutes at 200 °C.
  • Finishing it in the oven takes time. The product contains wheat and barley; also check the stated possible traces of other allergens.

ALDI

ALDI lists Boeren tijger volkoren heel as a whole, pre-sliced loaf.

  • The product name distinguishes this loaf from a separate extra-high-fibre wholemeal loaf without a tiger-style description.
  • Check the label on the tiger loaf itself to compare its fibre, ingredients and allergens.

Lidl

Lidl Netherlands lists Tijger volkoren, 800 g, as a product available to buy in store.

  • The listed weight helps you choose an amount that suits your household.
  • Check the label in store for fibre per 100 g, ingredients and allergens.

Dirk

Dirk’s bread catalogue lists a tiger-brown loaf and separate wholemeal loaves.

  • The distinct product names make it clear which loaves you can take a closer look at in store.
  • Don’t assume that ‘tiger-brown’ means wholemeal tiger bread without checking the label.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is tiger-brown bread automatically wholemeal?

No. A brown colour or tiger crust doesn’t automatically make bread wholemeal. Check that ‘wholemeal’ appears in the product name and read the label on the loaf you’re buying.

Does every loaf in the Netherlands contain baker’s salt?

No. The Netherlands Nutrition Centre (Voedingscentrum) says that bakers aren’t required to use baker’s salt. Check whether ‘baker’s salt’ or ‘iodised salt’ is listed among the ingredients for the specific loaf.

How do the fibre levels compare across these wholemeal tiger loaves?

Jumbo lists 7,3 g of fibre per 100 g for Boeren Tijger Volkoren, Albert Heijn lists 6,7 g for AH Tijger volkoren heel, and PLUS lists 6,4 g for Korenlanders Boeren tijger volkoren 1/2. These figures are for these specific products; check the current label when comparing them.

Can I freeze wholemeal tiger bread for later in the week?

Albert Heijn says that AH Tijger volkoren heel and AH Extra lang lekker tijger volkoren heel are suitable for freezing at home on the day of purchase. For other loaves, follow the storage instructions on the packaging.

What should I look for if I need to avoid gluten or other allergens?

Check the allergen information for the exact loaf before buying. The Albert Heijn, Jumbo and PLUS products discussed contain wheat or other gluten-containing grains; PLUS also notes the possible presence of other allergens. Always rely on the current packaging for your checks.