Who is this choice relevant to?

Over-70s comparing fibre content

If you eat bread regularly, you can compare the wholemeal labelling and fibre content per 100 g. The Netherlands Nutrition Centre includes brown or wholemeal bread in its dietary guidance for over-70s.

Households that read labels carefully

If you need to keep an eye on salt, iodised salt or allergens, check the information for the exact variety of bread. The product labels from Albert Heijn, Jumbo and PLUS list different salt levels and allergens.

Small households weighing up loaf size

If you’re unlikely to finish a whole loaf in time, a half loaf may better suit how much bread you eat. PLUS offers a half loaf of par-baked wholemeal tiger bread, although it still needs to go in the oven. The Netherlands Nutrition Centre lists bread as a food that is often wasted.

What should you look for when choosing?

Start by checking that it is labelled wholemeal, then compare the nutritional information for the exact variety. Loaf size and preparation method will help you decide whether it also suits your day-to-day needs.

What to consider What to check before buying Who it matters to
Wholemeal and fibre Look for ‘wholemeal’ on the packaging and compare the fibre per 100 g for the exact varieties. If bread is a regular feature on my table, I want to know whether I’m really choosing wholemeal bread and how much fibre it contains. Wholemeal and fibre are the top priorities for around 45% of consumers.
Salt, iodine and allergens Compare salt per 100 g and read the ingredients and allergen information. Check for bakers’ salt or iodised salt if getting iodine from bread is important to you. When choosing bread for my household, I want to be able to check which ingredients and allergens it contains. Around 33% of consumers prioritise this kind of label information.
Size and convenience Choose a whole or half loaf to suit how much you eat, and check whether it needs baking and is available. In a small household, I don’t want to buy more bread than we’ll eat, and baking it needs to fit into my day. For around 22% of consumers, the amount they buy or convenience is the deciding factor.

Common mistakes

  • Assuming the tiger crust means the bread is wholemeal

    The decoration tells you about the crust, not the flour used. The Netherlands Nutrition Centre also explains that brown bread is not the same as bread made from 100% wholemeal flour.

    Look for the word ‘wholemeal’ first, then compare the fibre per 100 g.

  • Assuming all bread contains iodised salt

    According to the Netherlands Nutrition Centre, bakers are not required to use bakers’ salt. The type of bread alone therefore won’t tell you whether iodised salt has been added.

    If it matters to your choice, check the ingredients for ‘bakers’ salt’ or ‘iodised salt’. If the bread is unwrapped, ask the staff.

  • Comparing fibre content alone

    The varieties reviewed also differ in their salt content and allergen information. Fibre content alone doesn’t give you the full picture.

    Compare values on the same per-100-g basis and check the current packaging for the exact variety.

  • Treating par-baked bread as ready to eat

    PLUS Korenlanders Boeren tijger volkoren 1/2 is a par-baked variety and, according to PLUS, still needs to be baked.

    Before buying, check whether you’re happy to use an oven and have time to prepare it.

Brands to consider

Albert Heijn

AH Tijger volkoren heel is a whole wholemeal wheat loaf with a tiger decoration.

  • Albert Heijn lists 6,7 g of fibre and 0,9 g of salt per 100 g, and iodised salt in the ingredients.
  • The bread contains gluten-containing cereals. Check the current packaging before buying, including for possible allergens.

Jumbo

Jumbo Boeren Tijger Volkoren is a whole wholemeal wheat loaf with a tiger decoration.

  • Jumbo lists 7,3 g of fibre per 100 g, the highest stated figure among the three varieties compared numerically here.
  • The label also lists 1,00 g of salt per 100 g, wheat, barley and gluten, as well as the possible presence of other allergens.

PLUS

PLUS Korenlanders Boeren tijger volkoren 1/2 is a half-sized, par-baked wholemeal variety.

  • PLUS lists 6,4 g of fibre and 0,97 g of salt per 100 g; the half-size pack may suit households that eat less bread.
  • The bread needs to be baked. Check the ingredients list for allergens it contains or may contain.

ALDI

ALDI lists Boeren tijger volkoren as a whole, pre-sliced loaf.

  • The whole, pre-sliced loaf offers a different size option from the half-sized PLUS variety.
  • Check the nutritional information for this tiger bread itself; the features of ALDI’s separate extra-high-fibre wholemeal bread don’t automatically apply to this variety.

Lidl

Lidl listed a whole tiger wholemeal hearth loaf as an in-store product.

  • The product name makes it clear that it is the wholemeal variety and a whole loaf.
  • Check the nutritional information on the packaging and confirm the product is available before visiting the shop.

Dirk

Dirk offers wholemeal hearth bread as an alternative if a tiger crust isn’t a must-have.

  • Choosing an explicitly labelled wholemeal hearth loaf gives you a wholemeal option without requiring a tiger crust.
  • Check the current range if you’re specifically looking for wholemeal tiger bread; a different wholemeal hearth loaf isn’t the same product.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is brown tiger bread automatically wholemeal?

No. The colour and tiger crust don’t prove that bread is wholemeal. Look for the word ‘wholemeal’: according to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread can be made from a mixture of wholemeal flour and white flour.

Does Dutch bread always contain iodised bakers’ salt?

No. According to the Netherlands Nutrition Centre, bakers are not required to use bakers’ salt. Check the ingredients list for ‘bakers’ salt’ or ‘iodised salt’, or ask if the bread is unwrapped.

Which of these tiger breads still needs to be baked?

PLUS Korenlanders Boeren tijger volkoren 1/2 is par-baked and still needs to go in the oven. PLUS advises preheating the oven to 240 °C and then baking the loaf for 10 minutes at 200 °C; follow the instructions on the current packaging when preparing it.

How do I choose the right loaf size for a small household?

Choose a size that matches how much bread you usually eat: a half loaf may be more practical if a whole loaf tends to be left uneaten. Bear in mind that the half-sized PLUS variety still needs to be baked, and follow the storage instructions on the packaging.