Who is this choice for?

Families comparing fibre content

These households are looking for bread that is clearly labelled wholemeal and comparing the nutritional information per 100 g, rather than judging by the tiger-striped crust.

Households planning their bread supply

A whole loaf suits their needs if they can finish it in time or freeze some of it. Otherwise, a half loaf or part-baked option may be a better fit.

Shoppers who read labels carefully

For them, the listed ingredients, allergens, salt content and use of baker’s salt are key factors when choosing between specific loaves.

What should you look for?

First check that the bread is labelled wholemeal, then choose a loaf size to suit how much you get through and read the nutritional information and ingredients for the variant you’re considering.

What to considerWhat to checkWho it matters to
Wholemeal and fibre Look for the wholemeal label and compare fibre per 100 g. The Netherlands Nutrition Centre defines wholemeal bread as bread made from 100% wholemeal flour. If fibre is the main reason my family is choosing this bread, I want to know more than what the crust looks like. Around 33% of shoppers make proven wholemeal status and fibre their top priorities.
Loaf size and supply Check whether the loaf is whole, half or part-baked, and decide how much you’ll use in time or freeze. A whole loaf is only practical for us if we can finish it or have room to freeze portions. For around 27% of shoppers, planning their bread supply matters most.
Availability Check whether your shop stocks wholemeal tiger bread; not all tiger bread is wholemeal. Anyone who does their family shopping at the same shop will want to find the right variant there. Availability is the top priority for around 20% of shoppers.
Ingredients and label Read the allergen information and compare salt per 100 g. Look for baker’s salt or iodised salt if it’s relevant to your choice. When ingredients are a deciding factor in our household, I want to read the information for the specific loaf. Around 20% of shoppers put this label first.

Common mistakes

  • Assuming a tiger-striped crust means the bread is wholemeal

    The crust doesn’t tell you what flour the bread is made from. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.

    First look for the wholemeal label on the packaging, then compare the crust and loaf size you want.

  • Assuming every loaf contains iodised baker’s salt

    Not all bread is made with baker’s salt, according to the Netherlands Nutrition Centre. The term tiger bread says nothing about the salt used.

    Check the ingredients list for the variant you choose to see whether it contains baker’s salt or iodised salt.

  • Choosing a whole loaf without considering how much you’ll eat

    Some of a whole loaf may be left uneaten if fewer family members eat it than expected. A part-baked loaf also needs to be finished in the oven.

    Choose a whole, half or part-baked loaf based on when you plan to eat it, and freeze any portions you won’t use in time.

  • Looking only at the fibre content

    The wholemeal tiger breads from Albert Heijn, Jumbo and PLUS included in this review also list cereals containing gluten in their product information. Information about other possible allergens varies by product.

    Each time you buy, read the latest ingredients and allergen information for the specific loaf.

Brands to consider

Albert Heijn

AH Tijger volkoren heel is an option for households looking for a whole loaf of wholemeal tiger bread.

  • Albert Heijn lists 6.7 g of fibre and 0.9 g of salt per 100 g for this loaf, and includes iodised salt in the ingredients.
  • Check the current label when you buy it, as the product composition may change.

Jumbo

Jumbo Boeren Tijger Volkoren is a wholemeal wheat loaf with a tiger-striped topping.

  • Jumbo lists 7.3 g of fibre and 1.00 g of salt per 100 g; baker’s salt is listed in both the bread and the topping.
  • The product information lists wheat and barley among the allergens and warns that other allergens may also be present.

PLUS

Korenlanders Boeren tijger volkoren 1/2 from PLUS is a half-size, part-baked option.

  • PLUS lists 6.4 g of fibre and 0.97 g of salt per 100 g, and includes baker’s salt in the ingredients.
  • This loaf still needs to be baked at home; also check the allergen information on the packaging.

ALDI

ALDI describes Boeren tijger volkoren as a whole, pre-sliced loaf.

  • A whole, pre-sliced loaf may suit a household that gets through several slices a day.
  • Read the label before comparing this variant with another loaf for fibre, salt, ingredients or allergens.

Lidl

Lidl lists Tijger volkoren in an 800 g loaf as an in-store product.

  • The listed loaf size gives you a starting point for matching the amount to your family’s needs.
  • Check the nutritional information, ingredients and allergens on the packaging in store.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I recognise wholemeal tiger bread?

Look for the wholemeal label on the packaging or product page. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; a brown colour or tiger-striped crust is no substitute.

Does all tiger bread contain iodised baker’s salt?

No, don’t assume it does. The Netherlands Nutrition Centre says that not all bread is made with baker’s salt. Check the ingredients list for the loaf you choose to see whether it contains baker’s salt or iodised salt.

Should I choose a whole or half loaf?

Choose a whole loaf if it suits your family’s needs or you want to freeze some portions. A half loaf may be a better fit if you eat less; if you choose a part-baked loaf, check the baking instructions too.

What should I check for allergens?

Read the allergen information for the specific loaf. The wholemeal tiger breads from Albert Heijn, Jumbo and PLUS included in this review list wheat and/or other cereals containing gluten; also check for any warnings about other allergens.