What should you look for when buying?
Start with the wholemeal label and the ingredients. Then choose a size and preparation method that suit your Easter lunch.
| What to consider |
What to check |
Who it matters to |
| Wholemeal and fibre |
Look for the ‘wholemeal’ label and compare the fibre per 100 g on the packaging. |
I want tiger bread for Easter lunch, but I don’t want to judge it by its brown colour alone. Around 36% of consumers prioritise this choice of wholemeal bread and fibre. |
| Ingredients and allergens |
For the variety you buy, check the ingredients and both the ‘contains’ and ‘may contain’ statements. |
If guests need to avoid certain ingredients, I want to know which cereals and possible cross-contamination allergens are listed for their bread. This is the main concern for around 29% of consumers. |
| Crust and quantity |
Choose between a whole loaf and a half loaf; if it’s part-baked, check the baking instructions. |
For a small table, I don’t want to prepare more bread than I need, but I can make time to use the oven just before serving. Around 21% of consumers prioritise the serving occasion and loaf size. |
| Availability |
Before setting off, check your local store’s range, stock and opening hours. |
If I’m shopping close to the bank holiday, the bread I choose needs to be available at my local store. This is the main buying concern for around 14% of consumers. |
Joybuy products for your Easter lunch
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Frequently asked questions
Is brown tiger bread the same as wholemeal tiger bread?
No. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour, whereas brown bread may contain a mixture of wholemeal flour and white flour. If wholemeal is a must, look for the ‘wholemeal’ label.
How do I compare the fibre in wholemeal tiger bread?
Compare the fibre per 100 g in the specific loaves, as well as checking for the ‘wholemeal’ label. Albert Heijn lists 6.7 g for AH Tijger volkoren heel, Jumbo lists 7.3 g for Boeren Tijger Volkoren, and PLUS lists 6.4 g of fibre per 100 g for Korenlanders Boeren tijger volkoren 1/2. Check the current packaging when you buy.
Does Dutch bread always contain iodised baker’s salt?
No. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. If the presence of baker’s salt or iodised salt matters to your choice, check the ingredients list on the loaf you want to buy.
Can I still buy wholemeal tiger bread on Easter Sunday?
That depends on your local store, its stock and local opening hours. The Dutch national government says that Sunday opening varies by municipality. Check the opening hours and availability of the loaf you want before you set off.