Who is this bread suitable for?

For anyone comparing wholemeal bread and fibre

Want to serve tiger bread without compromising on your choice of wholemeal? Look for the ‘wholemeal’ label and compare the fibre per 100 g shown on the label, rather than judging by the colour of the bread alone.

For anyone mindful of allergens

If your guests need to avoid certain ingredients, the label on the loaf you buy is what matters. The varieties reviewed list cereals containing gluten; information about possible cross-contamination varies by product.

For anyone choosing the right size and serving time

A half loaf may be a better fit for a smaller table than a whole one. PLUS’s half, part-baked loaf needs to be finished in the oven at home, so make sure you have enough oven space and time to prepare it.

What should you look for when buying?

Start with the wholemeal label and the ingredients. Then choose a size and preparation method that suit your Easter lunch.

What to consider What to check Who it matters to
Wholemeal and fibre Look for the ‘wholemeal’ label and compare the fibre per 100 g on the packaging. I want tiger bread for Easter lunch, but I don’t want to judge it by its brown colour alone. Around 36% of consumers prioritise this choice of wholemeal bread and fibre.
Ingredients and allergens For the variety you buy, check the ingredients and both the ‘contains’ and ‘may contain’ statements. If guests need to avoid certain ingredients, I want to know which cereals and possible cross-contamination allergens are listed for their bread. This is the main concern for around 29% of consumers.
Crust and quantity Choose between a whole loaf and a half loaf; if it’s part-baked, check the baking instructions. For a small table, I don’t want to prepare more bread than I need, but I can make time to use the oven just before serving. Around 21% of consumers prioritise the serving occasion and loaf size.
Availability Before setting off, check your local store’s range, stock and opening hours. If I’m shopping close to the bank holiday, the bread I choose needs to be available at my local store. This is the main buying concern for around 14% of consumers.

Common mistakes

  • Assuming brown tiger bread is wholemeal

    A brown colour or the word ‘brown’ in the name doesn’t confirm that the bread is made from wholemeal flour. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.

    If you want wholemeal tiger bread, look for an explicit ‘wholemeal’ label on the packaging.

  • Guessing the allergens from the type of bread

    The wholemeal tiger breads described contain cereals with gluten. The other allergens listed as possible cross-contamination risks vary by variety.

    For every guest who needs to know, check the label on the actual pack you buy.

  • Assuming it’ll be in stock on Easter Sunday

    A temporary in-store offer tells you nothing about availability over Easter. The Dutch national government also notes that Sunday opening varies by municipality.

    Check your local store’s stock and opening hours in good time, and buy a suitable loaf earlier if necessary.

  • Assuming every loaf contains iodised baker’s salt

    The Voedingscentrum states that bread doesn’t have to be made with baker’s salt, so whether it’s included varies from loaf to loaf.

    If this ingredient matters to your choice, look for baker’s salt or iodised salt in the ingredients list.

Brands to compare

Albert Heijn

AH Tijger volkoren heel is a whole loaf that you can serve without baking it at home.

  • Albert Heijn lists 6.7 g of fibre per 100 g and iodised salt in the ingredients.
  • The bread contains cereals with gluten and may also contain milk, sesame and soya. Check the packaging when you buy it, as product information can change.

Jumbo

Boeren Tijger Volkoren is a wholemeal tiger loaf for anyone who wants to compare the nutritional information per 100 g.

  • For this variety, Jumbo lists 7.3 g of fibre and 1.00 g of salt per 100 g.
  • Wheat, barley and gluten are listed as allergens; also check the packaging for possible cross-contamination warnings.

PLUS

Korenlanders Boeren tijger volkoren 1/2 is a half, part-baked loaf that you finish in the oven at home.

  • PLUS lists 6.4 g of fibre per 100 g and recommends baking for 10 minutes at 200 °C.
  • You’ll need an oven. The product contains wheat, barley and gluten; check the packaging for any other relevant allergens too.

Lidl

Lidl has featured Tijgervolkoren heel vloerbrood as a limited-time in-store product.

  • The product name identifies it as both ‘tiger wholemeal’ and a whole loaf.
  • For your Easter lunch, check availability at your local store and read the packaging for ingredients, allergens and nutritional information.

ALDI

ALDI describes Boeren tijger volkoren as a whole, pre-sliced loaf.

  • With pre-sliced bread, you can serve it without having to slice it yourself.
  • If fibre, salt or allergens are key factors, check the nutritional information and ingredients on the loaf you buy.

Dirk

Dirk lists categories for wholemeal bread and brown tiger bread.

  • You can check the product name of the bread available at your local store to help you choose.
  • Brown tiger bread isn’t automatically wholemeal tiger bread; for this Easter lunch, choose only a variety that is explicitly labelled ‘wholemeal’.

Joybuy products for your Easter lunch

Related products will be available soon.

Frequently asked questions

Is brown tiger bread the same as wholemeal tiger bread?

No. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour, whereas brown bread may contain a mixture of wholemeal flour and white flour. If wholemeal is a must, look for the ‘wholemeal’ label.

How do I compare the fibre in wholemeal tiger bread?

Compare the fibre per 100 g in the specific loaves, as well as checking for the ‘wholemeal’ label. Albert Heijn lists 6.7 g for AH Tijger volkoren heel, Jumbo lists 7.3 g for Boeren Tijger Volkoren, and PLUS lists 6.4 g of fibre per 100 g for Korenlanders Boeren tijger volkoren 1/2. Check the current packaging when you buy.

Does Dutch bread always contain iodised baker’s salt?

No. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. If the presence of baker’s salt or iodised salt matters to your choice, check the ingredients list on the loaf you want to buy.

Can I still buy wholemeal tiger bread on Easter Sunday?

That depends on your local store, its stock and local opening hours. The Dutch national government says that Sunday opening varies by municipality. Check the opening hours and availability of the loaf you want before you set off.