Who is this relevant to?

Shoppers keeping an eye on fibre

If you want to serve wholemeal bread with afternoon coffee, the product description matters more than the brown colour or tiger pattern alone. Albert Heijn, Jumbo and PLUS list fibre per 100 g on the product pages for their wholemeal tiger breads.

Older people for whom the crust matters

A crisp tiger crust can be enjoyable, but it may not be easy for everyone to eat. Before buying, ask the people who’ll be eating it what they prefer; the bread’s name says nothing about their individual comfort when chewing.

Smaller households

If you only need bread for a few coffee breaks, the quantity may matter more than buying a whole loaf. PLUS lists a half-size wholemeal tiger loaf, while ALDI describes its whole loaf as pre-sliced. The Netherlands Nutrition Centre also lists bread among the foods that are often wasted.

What should you look for when choosing?

Start with the wholemeal description and the nutritional information for the exact loaf. Then check whether the crust and quantity are right for your coffee break.

What to considerWhat to checkWho it matters to
Wholemeal and fibre Look for ‘wholemeal’ in the product description and compare the fibre per 100 g on the packaging. I want to serve wholemeal tiger bread, rather than judge by its colour alone. For around 50% of consumers, the wholemeal base and fibre content come first.
Crust and quantity Consider the crust for the people who’ll be eating it, and choose a quantity that suits the number of coffee breaks. If a crisp crust is difficult to eat or you only need a few portions, ease of handling matters most. This is the top priority for around 33% of consumers.
Label information Check the salt per 100 g, allergens and ingredients. Look for baker’s salt or iodised salt if that’s relevant to you. I want to know what’s in the bread before serving it to others. For around 17% of consumers, this label information is their first concern.

Common mistakes

  • Assuming ‘tiger brown’ means wholemeal

    Dirk lists tiger brown and wholemeal breads as separate product types. So a brown colour or the name ‘tiger brown’ doesn’t confirm that the loaf you’ve chosen is wholemeal.

    Check the product description and ingredients list for the bread you want to buy.

  • Assuming every loaf contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Whether it’s included therefore varies from loaf to loaf.

    Check the ingredients list for ‘baker’s salt’ or ‘iodised salt’ if that information matters to your choice.

  • Comparing fibre content alone

    According to their product pages, the wholemeal tiger breads listed by Albert Heijn, Jumbo and PLUS have different fibre and salt levels per 100 g. Their allergen information also needs checking separately.

    Always compare nutritional values on the same basis, and check the latest allergen information on the packaging.

  • Buying a whole loaf without planning portions

    A whole loaf may be more than you need for a few coffee breaks. A half loaf or pre-sliced option can help, especially if the quantity matches what you’ll actually eat.

    Choose a suitable pack size or divide a whole loaf into portions for later.

    Bread that goes unused may be wasted.

Relevant brands and shopping options

Albert Heijn

Albert Heijn describes AH Tijger volkoren heel as a whole wholemeal wheat loaf.

  • The product page lists 6,7 g of fibre and 0,9 g of salt per 100 g, and mentions iodised salt.
  • Ingredients, nutritional values and allergens may change, so check the packaging.

Jumbo

Jumbo describes Boeren Tijger Volkoren as a whole wholemeal wheat loaf with a tiger pattern.

  • The product page lists 7,3 g of fibre and 1,00 g of salt per 100 g.
  • The allergen information lists wheat and barley; also check for any mention of other possible allergens.

PLUS

PLUS lists Korenlanders Boeren tijger volkoren 1/2 as a half-size, part-baked option.

  • The product page lists 6,4 g of fibre and 0,97 g of salt per 100 g.
  • Check the baking instructions and latest allergen information before choosing this option for coffee.

ALDI

ALDI describes Boeren tijger volkoren heel as a pre-sliced loaf.

  • Pre-sliced bread can make it easier to portion out.
  • Check the fibre, salt, ingredients and allergens on the packaging if they influence your choice.

Lidl

Lidl lists Tijger volkoren as an 800 g in-store product.

  • The stated pack size can help you choose a suitable quantity.
  • Check the nutritional information, ingredients and allergens on the shelf label or packaging.

Dirk

Dirk lists tiger brown and separate wholemeal loaves in its bread range.

  • The separate product names make it important to choose the exact loaf you want.
  • Don’t assume tiger brown is wholemeal; check the product description on the packaging.

A wholemeal bread alternative on Joybuy

This wholemeal flatbread is an alternative if you want to serve bread with afternoon coffee but aren’t specifically looking for a tiger crust. Check the packaging against your preferences for nutritional information, allergens and texture.

Souq Lebanese Bread Whole Wheat 6 P, wholemeal flatbread

Souq Lebanese Bread Whole Wheat 6 P

A wholemeal bread alternative for anyone looking for something other than tiger bread. Consider whether the texture suits the people who’ll be eating it, and check the latest nutritional information and allergens on the packaging.

View on Joybuy

Frequently asked questions

Is tiger bread automatically wholemeal?

No. Tiger bread refers to the pattern or crust, not necessarily the type of grain. Check that the product description and ingredients list for the option you’ve chosen say ‘wholemeal’.

Is iodised baker’s salt compulsory in Dutch bread?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the bread’s ingredients list for ‘baker’s salt’ or ‘iodised salt’ if that’s relevant to your choice.

Does the wholemeal tiger bread mentioned contain gluten?

According to their product information, the options listed by Albert Heijn, Jumbo and PLUS contain wheat. If you have a specific dietary requirement, always check the latest ingredients and allergen information for the exact pack.

How should I choose a quantity for a later coffee break?

Choose a half loaf if it better suits the number of portions you need, or divide a whole loaf into portions for later. Follow the storage instructions on the packaging you choose; Jumbo recommends storing its Boeren Tijger Volkoren in a cool, dry, dark place.