What to look for in wholemeal tiger bread
First, consider whether the crust and portion size are right for a first try. Then check that the bread is labelled wholemeal and compare the nutritional information on a like-for-like basis, per 100 g.
| What to consider |
What to check before buying |
Who is it important for? |
| Crust and portion size |
Choose between a whole and half loaf; check whether a half loaf needs to be baked at home. |
If my child might leave a crunchy crust, I want to offer a small amount first. For around 42% of consumers, trying a small portion comes first. |
| Wholemeal and fibre |
Look for the wholemeal label and compare fibre per 100 g on the latest packaging. |
If you’re specifically looking for wholemeal tiger bread, don’t judge by the colour of the crust. For around 33% of consumers, the wholemeal label and fibre content are the top priorities. |
| Allergens and type of salt |
Read the allergen information, including any ‘may contain’ statement; check whether baker’s salt or iodised salt is listed. |
If allergens or the type of salt used are deciding factors for me, I want to be able to check the ingredients before buying. For around 25% of consumers, checking the label comes first. |
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Frequently asked questions
Is tiger bread automatically wholemeal?
No. ‘Tiger’ describes the crust and doesn’t mean the bread is wholemeal. Look for the wholemeal label and check the ingredients and nutritional information for the specific product.
Does bread always contain iodine from baker’s salt?
No. According to the Voedingscentrum, baker’s salt contains iodine, but bakers aren’t required to use it. For example, Albert Heijn lists iodised salt for AH Tijger volkoren heel. Check each loaf individually.
Which allergens should I check in wholemeal tiger bread?
Read the latest allergen information and any ‘may contain’ statement for the bread you’re buying. The varieties listed by Albert Heijn, Jumbo and PLUS contain wheat or other gluten-containing cereals; other possible allergens vary by product.
How can I get a fussy eater to try tiger bread?
Offer a small amount without pressuring them to eat it. If you’d rather not start with a whole loaf, PLUS’s half, par-baked loaf is an option, as long as you bake it according to the instructions.
What if we only use a little of a whole loaf?
Follow the storage instructions for the loaf you choose. Albert Heijn says AH Tijger volkoren heel can be frozen on the day of purchase; check the packaging for the latest guidance.