For a Dutch football night with friends, first decide what matters most to you: the fibre content, the sugar content or the convenience of pre-sliced portions. Compare the nutritional values per 100 g, then per slice. The term ‘wholemeal’ alone doesn’t tell you how much sugar a spiced cake contains.
Households looking to share spiced cake during the match and factor in the fibre content per slice. The Netherlands Nutrition Centre describes wholegrain products as a source of fibre; the nutritional value of spiced cake varies between varieties.
Buyers who want to compare the stated sugar content of wholemeal varieties. For products with no added sugars, they also check the ingredients and any warnings about sweeteners.
Buyers shopping for several viewers who are mainly interested in pre-sliced portions, the number of slices and the pack size.
Start by comparing the same nutritional value per 100 g across varieties. Then check the value per slice and choose a pack that suits the number of people watching with you.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Wholemeal and fibre | Read the ingredients and compare fibre per 100 g and per slice. | If I’m sharing slices during the match, I want to know how much fibre each one contains. For around 42% of consumers, fibre is the main consideration. |
| Sugars and sweeteners | Compare ‘of which sugars’ per 100 g and, for varieties with no added sugars, read the ingredients and warnings. | I want to choose a variety based on its sugar content, without assuming that wholemeal also means low in sugar. This is the main consideration for around 33% of consumers. |
| Easy to share | Check whether the cake is pre-sliced, how many slices are in the pack and its net weight. | When several people are watching, I want to be able to serve slices without having to cut them first. For around 25% of consumers, convenience matters most. |
Peijnenburg’s regular wholemeal spiced cake lists 39 g of sugars per 100 g. So the term ‘wholemeal’ doesn’t tell you the sugar content.
For the varieties you’re considering, compare both ‘of which sugars’ and fibre per 100 g, then check the nutritional values for the stated serving size.
According to the product information for Peijnenburg Wholemeal with no added sugars, this variety contains xylitol. The information warns that xylitol is unsuitable for animals and that excessive consumption may have a laxative effect.
Read the ingredients and product warnings for the variety you choose, and keep products containing xylitol out of reach of pets.
Ingredients and statements about the possible presence of allergens can vary between spiced cake varieties. A familiar brand name is no substitute for checking the information on the pack you’ve chosen.
Before buying, check the current ingredients list and allergen information, including any ‘may contain’ statements.
Offers researched sliced wholemeal varieties, with and without added sugars.
The AH variety researched is a 485 g pack of sliced wholemeal spiced cake.
Jumbo’s wholemeal spiced cake was researched in a 280 g pack; a larger sliced variety was also researched.
The PLUS variety researched is a 485 g pack of sliced wholemeal spiced cake.
The variety researched at ALDI is a 485 g pack of sliced wholemeal spiced cake.
This sliced spiced cake is a good fit for a viewing get-together where you want to share out portions. Use the label to check the nutritional values and ingredients for this specific variety.
No image available
A sliced pack for sharing spiced cake during the match.
Pack size: 485 g. Check the current label for ingredients, allergens and nutritional values per 100 g and per slice.
No. You can’t tell the sugar content from the term ‘wholemeal’. Peijnenburg lists 39 g of sugars per 100 g for its regular wholemeal variety, so always compare the ‘of which sugars’ line for each variety.
No. Peijnenburg lists 4,9 g of sugars per 100 g for its wholemeal variety with no added sugars. According to the product information, this variety also contains xylitol, with warnings about pets and excessive consumption.
Read the ingredients and allergen information on the exact pack you want to buy. The varieties researched include rye and gluten among their ingredients; statements about the possible presence of other allergens may differ. Ondernemersplein explains that allergens must be clearly identified on labels for prepacked foods.
No. Don’t assume that every spiced cake has the same ingredients. Check the ingredients for the variety you’ve chosen or ask the manufacturer which salt it uses if iodine content is important to your choice.
