Who is this choice relevant to?

Buffet planner comparing fibre

You want to serve wholemeal spiced breakfast cake and compare the amount of fibre per 100 g and, where listed, per slice. Product information from Jumbo, Albert Heijn and PLUS shows why the word ‘wholemeal’ alone isn’t enough.

Host keeping an eye on added sugars

You’re looking for a variety with no added sugars, but also want to know which sweeteners it contains and what warnings appear on the packaging.

Self-service buffet organiser

You want to serve pre-sliced portions and choose a pack size that suits the number of guests.

What should you look for when choosing?

First decide which feature matters most for your buffet. Then compare the nutritional information per 100 g, and check the portion size and ingredients when serving.

What to considerWhat to check when buyingWho it matters to
Fibre Compare the fibre per 100 g and, if listed, per slice. If fibre is my top priority, I want to know what a slice adds to the buffet, not just what’s on the front of the pack. For around 29% of consumers, this fibre comparison matters most.
Added sugars Read the ingredients, check the sugars per 100 g and look for any sweetener warnings. If I want to offer a variety with no added sugars, I also need to take the ingredients and any warnings for guests into account. For around 21% of consumers, this choice about sugar comes first.
Self-service Check whether the cake is sliced and how many slices or portions the pack contains. I want guests to be able to help themselves to a slice easily, without having to cut the cake there and then. This convenience around portions is the deciding factor for around 29% of consumers.
Pack size Compare the pack weight with how much you want to serve and check the storage instructions. When catering for a larger group, I want to have enough cake ready without ending up with too much left over. For around 21% of consumers, finding the right pack size is the main consideration.

Pitfalls to watch out for

  • Assuming ‘wholemeal’ means low in sugar

    The regular wholemeal varieties from Peijnenburg, Jumbo, Albert Heijn and PLUS all list sugars as well as fibre in their nutritional information. So the word ‘wholemeal’ doesn’t tell you how much sugar a slice contains.

    Compare the fibre and sugar values per 100 g before choosing a variety.

  • Serving a variety with xylitol without the label

    The Peijnenburg variety with no added sugars contains xylitol. The product information from Albert Heijn warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.

    Keep the packaging available so guests can read the ingredients and warning, and keep the cake out of reach of pets.

  • Assuming spiced breakfast cake is a source of iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell the iodine content from the name ‘spiced breakfast cake’ or ‘wholemeal’.

    Only assume a product contains iodine if the information for that specific product says so.

Brands and varieties compared

Peijnenburg

Peijnenburg offers sliced wholemeal spiced breakfast cake in a regular variety and a variety with no added sugars.

  • For its regular 345 g variety, Peijnenburg lists 5.1 g of fibre and 39 g of sugars per 100 g.
  • According to the product information from Albert Heijn, the variety with no added sugars contains 17 g of fibre and 4.9 g of sugars per 100 g, but also contains xylitol and carries a warning against excessive consumption.

Albert Heijn

The own-brand range includes a 485 g sliced wholemeal spiced breakfast cake for anyone looking to serve a larger pack at the buffet.

  • Albert Heijn lists 41% wholemeal rye flour, 5.7 g of fibre and 34 g of sugars per 100 g.
  • If any guests have allergies, check the current ingredients and allergens on the packaging.

Jumbo

Jumbo’s wholemeal spiced breakfast cake comes in a 280 g pack.

  • Jumbo lists 8.2 g of fibre and 35.5 g of sugars per 100 g, with around 11 portions per pack.
  • The ingredients include rye and wheat; if anyone has an allergy, always check the label on the pack you’re serving.

Koek & Bakker bij ALDI

This is a 485 g pack of sliced wholemeal spiced breakfast cake.

  • The pre-sliced format makes it easy to set out portions for guests to help themselves.
  • Check the label for fibre, sugars and allergens before comparing this variety with other packs on nutritional value.

PLUS

PLUS offers a 485 g sliced wholemeal spiced breakfast cake for buffets with several guests.

  • PLUS lists 41% wholemeal rye flour, 5.7 g of fibre and 34.1 g of sugars per 100 g.
  • Check the information on the packaging if ingredients or allergens are important for your guests.

Lidl

Lidl lists a 485 g sliced wholemeal spiced breakfast cake as a supermarket product.

  • The pack size and sliced format are useful when planning a self-service buffet.
  • Check the label in store if you want to compare fibre, sugars, ingredients or allergens.

Wholemeal spiced breakfast cake at Joybuy

This 485 g sliced wholemeal spiced breakfast cake is a good fit for a buffet where guests can help themselves. Check the nutritional information and allergens on the packaging before choosing.

g'woon sliced wholemeal spiced breakfast cake, 485 g

g'woon sliced wholemeal spiced breakfast cake, 485 g

A sliced pack for self-service at a garden party. The pack contains 485 g; check the portion information and allergens on the label if they’re important for your guests.

View at Joybuy

Frequently asked questions

Does wholemeal spiced breakfast cake mean it’s low in sugar?

No. The regular wholemeal spiced breakfast cakes from Peijnenburg, Jumbo, Albert Heijn and PLUS list both fibre and sugars. Compare both values per 100 g on the label, and check the portion size too if you’re comparing slices.

What should I look out for with Peijnenburg’s variety with no added sugars?

As well as checking the ‘no added sugars’ claim, check the ingredients and warning. Albert Heijn’s product information lists 4.9 g of sugars and 24 g of polyols per 100 g for this Peijnenburg variety, including xylitol, and warns that excessive consumption may have a laxative effect.

How should I store spiced breakfast cake for a garden party?

Follow the storage instructions on the pack and put out smaller quantities at a time. Albert Heijn recommends storing its spiced breakfast cake in a cool, dark and dry place. Peijnenburg recommends a dry, dark place and, ideally, a sealed tin or container for its variety.

Can I assume that spiced breakfast cake contains iodine?

No, don’t rely on the product type alone. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the information for the specific spiced breakfast cake if its iodine content matters to your choice.