Who is this bread suitable for?

Parents planning several holiday lunches

You’re looking for bread for lunches at home, on the go or in a lunchbox. According to the Voedingscentrum, wholemeal bread is an option for primary-school children’s lunches. Decide how much you need for each lunch rather than relying on the size of the loaf alone.

Families who prefer sourdough

You’re looking for the flavour or texture of sourdough, but you also want to buy wholemeal bread. Check that the specific variety has both qualities: sourdough and wholemeal do not mean the same thing.

Shoppers checking allergens or planning ahead

You want to be able to check the ingredients and any warnings about traces of allergens, or store bread for each lunch. Albert Heijn and PLUS product information shows that ingredients and loaf styles vary between products. For storing bread, the Voedingscentrum recommends freezing it in portions.

What should you look for when choosing?

Start by checking the wholemeal label and the current packaging. Then choose a loaf style and quantity to suit your planned school holiday lunches.

What to consider What to check before buying Who it matters to
Wholemeal status and nutritional information Look for the word wholemeal on the packaging. If you wish, compare nutritional information such as fibre and salt on a like-for-like basis: per 100 g. If I want wholemeal bread as a regular lunch staple, I need to be able to see that this particular sourdough variety is wholemeal. This is the top priority for around 37% of consumers.
Flavour and portion size Check whether the bread is sliced, needs slicing at home or is sold as a smaller loaf. If you’re considering a seeded variety, check the ingredients. A loaf that suits your preferred flavour and quantity makes it easier to prepare a lunch that’s just right. Flavour and portion size matter most to around 27% of consumers.
Convenience and storage Check the storage instructions and whether the bread is only available in store. Before buying, think about how many portions you want to freeze. When our lunch plans change during the holidays, I don’t want to have to use a whole loaf every time. Convenience is the main consideration for around 18% of consumers.
Allergens Read the current ingredients list and any statements about what the bread may contain; don’t rely on the name of the bread alone. If I need to avoid specific allergens, I want to be able to check the ingredients of each variety separately. Checking the label is the top priority for around 18% of consumers.

Common mistakes when choosing bread

  • Assuming sourdough means wholemeal

    Sourdough describes how the bread is made, not whether it is made with whole grains. You could end up bringing home a different loaf from the one you wanted for lunch.

    Check that the specific variety is labelled wholemeal, then read the ingredients list and nutritional information.

  • Guessing allergen information from the name of the bread

    Ingredients and any warnings about traces of allergens vary between recipes. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the label.

    Check the current packaging when you buy the bread, even if you’ve bought the same one before.

  • Buying more fresh bread than you’ll use

    Holiday plans can change, and opened bread won’t keep indefinitely. A whole loaf isn’t always the most practical amount.

    Divide the bread into portions and freeze it after buying. Take out what you need for the next lunch. The Voedingscentrum recommends freezing bread in portions as soon as you buy it.

Brands with suitable bread options

Compare specific loaves, not just brand names: style, ingredients and nutritional information can vary across a range.

Albert Heijn

Albert Heijn offers both a whole Dutch-style sourdough loaf and sliced OerDesem wholemeal bread.

  • The product pages include details such as fibre and salt per 100 g, allergens and freezing information.
  • You’ll need to slice the Liefde & Passie loaf yourself. Check the current packaging for both varieties, especially if allergens are a concern.

PLUS

PLUS Korenlanders offers a 300 g mini wholemeal sourdough loaf with poppy seeds.

  • For this variety, PLUS lists 51% wholemeal wheat flour, 8% sourdough and 7.3 g of fibre per 100 g.
  • The ingredients include wheat and rye. Check the current allergen information for this multigrain variety.

Jumbo

Jumbo includes a wholemeal sourdough loaf with pumpkin in its range of rustic sourdough breads.

  • Jumbo says these loaves are freshly baked in store.
  • Jumbo says these sourdough breads aren’t available to order online. Check the ingredients and nutritional information for the wholemeal pumpkin variety in store.

Dirk

Dirk lists both wholemeal bread and sourdough in its fresh bread range.

  • You can check in store which bread varieties suit your lunch plans.
  • Check the packaging to see whether a specific variety is both sourdough and wholemeal, and read the ingredients.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is sourdough automatically wholemeal?

No. Sourdough describes how the bread is made; check separately whether the specific variety is labelled wholemeal. Read the ingredients list too if you’re comparing loaves.

Why should I check whether bread for children is made with baker’s salt?

If bread is an important source of iodine in your diet, it’s worth checking whether it’s made with baker’s salt. The Voedingscentrum highlights the importance of bread made with baker’s salt for iodine intake. The ingredients list can help you check this for a specific variety.

Are the wholemeal sourdough breads mentioned gluten-free?

No. According to their product information, the breads mentioned from Albert Heijn and PLUS contain wheat or other cereals that contain gluten. If you’re looking for gluten-free bread, check for an explicit gluten-free label and read the current ingredients list for the loaf you want to buy.

How should I store bread for several holiday lunches?

Freeze the bread in portions after buying it, and take out only what you need for each lunch. This is also the Voedingscentrum’s storage advice for wholemeal bread; follow the instructions on the packaging of the loaf you choose as well.