What should you look for when choosing?
First decide how you want to serve the bread and when you can buy or prepare it. Then check the label for the specific variety, especially if any of your guests need to avoid certain ingredients.
| What to consider |
What to check when buying |
Who it matters to |
| Shape and quantity |
Check the weight and whether the loaf is whole or sliced. For a bread board, choose between slices and pieces of baguette. |
For a buffet, I want guests to be able to help themselves easily, without me having to slice bread at the table. Around 45% of consumers prioritise how the bread is presented and shared. |
| Preparation and when to buy |
Check whether you need to bake the bread and whether the variety you’ve chosen can be ordered online or is only available in store. |
If I want to bake the bread shortly before eating, I need to fit it into my oven schedule; if it’s only available in store, I need time to pick it up. This timing matters most to around 33% of consumers. |
| Ingredients and allergens |
Read the wholemeal description, ingredients and allergens on the current packaging. Check whether it contains baker’s salt or iodised salt if the type of salt matters to you. |
If any guests need to avoid certain ingredients, I want to know exactly what’s in their bread before serving it. Around 22% of consumers prioritise checking the ingredients. |
A round loaf at Joybuy
A round loaf is easy to share at the table. If you specifically want to serve wholemeal sourdough bread, check this product’s ingredients for both wholemeal flour and sourdough, and see whether it needs to be prepared before serving.
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Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g
The round shape could work well on a table where guests help themselves to pieces of bread.
Weight: 550 g. Before buying, check the ingredients for wholemeal flour and sourdough, the allergen information, and the storage and preparation instructions. Also check whether the loaf is sliced if you want to avoid cutting it at the table.
View at Joybuy
Frequently asked questions
Is wholemeal sourdough bread automatically gluten-free?
No. The wholemeal sourdough loaves mentioned by Albert Heijn and PLUS contain cereals with gluten. The PLUS wholemeal sourdough baguette lists wheat, rye, barley and spelt, among other ingredients, so check the label of the exact variety you want to serve.
Does sourdough bread always contain iodised baker’s salt?
No. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt in the Netherlands. Albert Heijn lists iodised salt in its OerDesem volkoren Allinson, while PLUS lists baker’s salt in its Kleintje sourdough loaf. Check the ingredients of the bread you buy.
Can I order Jumbo sourdough bread online in advance?
Not the rustic sourdough loaves described by Jumbo: the retailer says these can’t be ordered online. Plan a visit to a shop and check which wholemeal variety is available and what the label says.
How can I avoid having lots of bread left over after dinner?
Choose a loaf size to suit the number of guests and the other dishes. If you want to store the bread, follow the instructions on the packaging for the variety you’ve chosen: Albert Heijn says its OerDesem volkoren can be frozen on the day of purchase, while PLUS states that its Kleintje sourdough loaf can be kept in the freezer.