Which shape works best for you?

If you’re putting together a bread board or buffet

If guests will be helping themselves to bread to go with toppings or dips, you can choose between slices from a large loaf and pieces of baguette. Albert Heijn lists an 800 g sliced wholemeal sourdough loaf, while PLUS describes its wholemeal sourdough baguette as a separate option for a bread board.

If you want to serve bread just before dinner

A part-baked loaf needs time and oven space; for bread from a shop’s range, you’ll need to plan a visit. PLUS offers a part-baked Kleintje sourdough loaf, while Jumbo and Lidl state that the sourdough loaves mentioned are sold in store.

If you need to consider your guests’ dietary requirements

Ask guests in advance which ingredients they need to avoid, then check the packaging of the variety you choose. The loaves mentioned by Albert Heijn and PLUS list cereals containing gluten and, depending on the product, other potential allergens. The type of salt used also varies between loaves.

What should you look for when choosing?

First decide how you want to serve the bread and when you can buy or prepare it. Then check the label for the specific variety, especially if any of your guests need to avoid certain ingredients.

What to consider What to check when buying Who it matters to
Shape and quantity Check the weight and whether the loaf is whole or sliced. For a bread board, choose between slices and pieces of baguette. For a buffet, I want guests to be able to help themselves easily, without me having to slice bread at the table. Around 45% of consumers prioritise how the bread is presented and shared.
Preparation and when to buy Check whether you need to bake the bread and whether the variety you’ve chosen can be ordered online or is only available in store. If I want to bake the bread shortly before eating, I need to fit it into my oven schedule; if it’s only available in store, I need time to pick it up. This timing matters most to around 33% of consumers.
Ingredients and allergens Read the wholemeal description, ingredients and allergens on the current packaging. Check whether it contains baker’s salt or iodised salt if the type of salt matters to you. If any guests need to avoid certain ingredients, I want to know exactly what’s in their bread before serving it. Around 22% of consumers prioritise checking the ingredients.

Common mistakes

  • Assuming a rustic-looking loaf is wholemeal sourdough

    A loaf can look rustic without being both wholemeal and sourdough. For example, Dirk offers a wholemeal batard, but that alone doesn’t confirm that it’s sourdough.

    For the variety you’re buying, check both the wholemeal description and whether the product information says it contains sourdough or sourdough starter.

  • Assuming sourdough is free from gluten or other allergens

    The wholemeal sourdough loaves mentioned by Albert Heijn and PLUS contain cereals with gluten; different varieties may also list other potential allergens.

    Ask guests in advance what they need to avoid and read the latest allergen information on the packaging. Don’t rely on the word ‘sourdough’ instead of checking.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt in the Netherlands. So the term ‘sourdough bread’ doesn’t tell you which type of salt has been used.

    Check the ingredients list for baker’s salt or iodised salt if you want to know which type has been used.

  • Leaving it until the day of the dinner party to check how to order

    Jumbo states that the sourdough loaves it describes can’t be ordered online. Lidl describes its rustic wholemeal sourdough loaf as an in-store product.

    Before planning your menu, check whether you can order the variety you’ve chosen or will need to visit a shop.

Brands and places to shop

Albert Heijn

An option for a large, sliced wholemeal sourdough loaf to serve at a buffet.

  • Albert Heijn lists AH OerDesem volkoren Allinson as an 800 g loaf, with 57% wholemeal wheat flour and iodised salt.
  • This specific loaf contains cereals with gluten; the product information also lists other potential allergens. Check the packaging before serving it to guests.

Jumbo

An in-store option if you’re looking for a wholemeal sourdough variety from its rustic range.

  • Jumbo lists a wholemeal sourdough and pumpkin variety, and describes its sourdough loaves as having been left to rise for more than 24 hours with fresh sourdough starter.
  • Jumbo states that these sourdough loaves can’t be ordered online. Check the variety and label in store.

PLUS

An option with a smaller part-baked wholemeal sourdough loaf and a wholemeal sourdough baguette.

  • PLUS lists its Kleintje desembrood volkoren maanzaad as a 300 g loaf, with 51% wholemeal wheat flour and 8% sourdough starter. The baguette is described as a wholemeal wheat sourdough baguette.
  • The cereals containing gluten and other potential allergens listed vary by product. Also check the storage and preparation instructions for the variety you choose.

Lidl

An in-store option for a rustic wholemeal wheat sourdough loaf.

  • Lidl describes its Rustiek volkoren desembrood as a wholemeal wheat sourdough loaf.
  • Lidl states that this product is only available in store. Check the ingredients and allergens on the current packaging.

Dirk

An option for wholemeal bread if sourdough isn’t essential.

  • Dirk offers a wholemeal batard from Bakker van der Akker.
  • If you specifically want sourdough, don’t judge this loaf by its rustic shape. Check the ingredients of the variety you’ve chosen.

ALDI

An option for wholemeal bread if the sourdough method isn’t essential.

  • ALDI offers a product called Extra vezelrijk volkorenbrood heel.
  • If you want to serve sourdough, don’t choose this loaf based solely on its wholemeal name. Check the ingredients of the specific product.

A round loaf at Joybuy

A round loaf is easy to share at the table. If you specifically want to serve wholemeal sourdough bread, check this product’s ingredients for both wholemeal flour and sourdough, and see whether it needs to be prepared before serving.

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

The round shape could work well on a table where guests help themselves to pieces of bread.

Weight: 550 g. Before buying, check the ingredients for wholemeal flour and sourdough, the allergen information, and the storage and preparation instructions. Also check whether the loaf is sliced if you want to avoid cutting it at the table.

View at Joybuy

Frequently asked questions

Is wholemeal sourdough bread automatically gluten-free?

No. The wholemeal sourdough loaves mentioned by Albert Heijn and PLUS contain cereals with gluten. The PLUS wholemeal sourdough baguette lists wheat, rye, barley and spelt, among other ingredients, so check the label of the exact variety you want to serve.

Does sourdough bread always contain iodised baker’s salt?

No. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt in the Netherlands. Albert Heijn lists iodised salt in its OerDesem volkoren Allinson, while PLUS lists baker’s salt in its Kleintje sourdough loaf. Check the ingredients of the bread you buy.

Can I order Jumbo sourdough bread online in advance?

Not the rustic sourdough loaves described by Jumbo: the retailer says these can’t be ordered online. Plan a visit to a shop and check which wholemeal variety is available and what the label says.

How can I avoid having lots of bread left over after dinner?

Choose a loaf size to suit the number of guests and the other dishes. If you want to store the bread, follow the instructions on the packaging for the variety you’ve chosen: Albert Heijn says its OerDesem volkoren can be frozen on the day of purchase, while PLUS states that its Kleintje sourdough loaf can be kept in the freezer.