Who is this choice relevant to?

Parents looking for clearly labelled wholemeal bread

If you want wholemeal bread for tea time, don’t rely on its dark colour or the word sourdough. Check whether the product description says wholemeal and which flours are listed in the ingredients. The Voedingscentrum recommends wholemeal bread for children because of its fibre.

Parents packing bread for school

If there’s a known allergy or a food policy at the school or group, the current ingredients and allergen information are key. Check any warnings on the packaging before packing the bread too.

Families who want to keep portions small

A smaller loaf can be handy for a short tea break. If you buy a whole loaf for several occasions, you can freeze it in portions and take out only what you need each time.

What should you look for when choosing?

Start with the wholemeal label and the ingredients. Then check whether the allergen information, portion size and storage instructions suit the way you plan to serve the bread.

What to look for What to check when buying Who is this most important for?
Wholemeal and sourdough Look for a clear wholemeal label and check which flour and raising agent are listed in the ingredients. Compare fibre content on a like-for-like basis only, for example per 100 g. I want to be sure the bread for our tea time really is wholemeal, not just dark or rustic. Around 43% of consumers give this check top priority.
Allergens and school food policies Read the current ingredients, allergen information and any warnings on the packaging. If you’re taking the bread to school, check the school or group’s food policy. If I’m packing bread or need to take an allergy into account, I want to know which grains and other ingredients it contains. This is the main consideration for around 29% of consumers.
Texture, portions and storage Check that the loaf’s size, crust and slicing suit the occasion, and read the storage instructions. For a small tea break, I want to be able to portion the bread without having much left over, and the crust needs to suit those eating it. This is the main consideration for around 28% of consumers.

Common mistakes

  • Mistaking dark or rustic sourdough for wholemeal bread

    Sourdough tells you about the raising agent, not how much wholemeal flour the bread contains. A loaf’s colour doesn’t prove that it’s wholemeal either.

    Look for the word wholemeal in the product description and check the types of flour listed in the ingredients.

  • Checking only for wheat when it comes to allergens

    Sourdough bread may also contain other gluten-containing grains or ingredients such as seeds. If there’s an allergy or a school food policy to consider, the ingredients in the specific variety matter.

    Read the current packaging, including the allergen information and warnings, before serving or packing the bread.

  • Buying a whole loaf without a storage plan

    A whole loaf may be more than you need for one short tea break.

    If needed, choose a smaller loaf or freeze a whole loaf in portions after buying it.

    Without a plan for the leftovers, some of the bread may go uneaten.

Brands to consider

These brands offer different things to consider when choosing; always check the label on the loaf you’re actually buying.

Albert Heijn

For AH Liefde & Passie Nederlands desem volkoren, Albert Heijn lists both the wholemeal wheat label and the ingredients.

  • The product information lists wholemeal wheat flour, 9.6% wholemeal wheat sourdough and iodised salt.
  • The bread contains wheat and gluten. Always check the current packaging for allergen information, as the ingredients may change.

Jumbo

Jumbo describes a range of fresh sourdough breads for anyone looking for a loaf baked in store.

  • According to Jumbo, these sourdough breads are proved for more than 24 hours using fresh sourdough; the range also includes a wholemeal pumpkin variety.
  • Jumbo says its fresh sourdough breads can’t be ordered online. Check the ingredients and allergen information for your chosen variety, including the seeds.

PLUS

PLUS lists options including a small wholemeal sourdough loaf and a wholemeal sourdough baguette.

  • According to PLUS, the Korenlanders Kleintje desembrood volkoren maanzaad weighs 300 g and contains 51% wholemeal wheat flour and 8% sourdough.
  • The small loaf contains ingredients including poppy seeds and pumpkin seeds. Check the current allergen information for both breads.

Lidl

Lidl lists a rustic wholemeal wheat sourdough loaf for in-store purchase.

  • The product description clearly identifies both the wholemeal wheat and the sourdough.
  • Check the ingredients and allergen information for the variety available in your store, and confirm the details in person.

ALDI

ALDI is an option if choosing wholemeal bread matters more to you than choosing sourdough specifically.

  • ALDI describes its Extra vezelrijk volkorenbrood as wholemeal bread.
  • Don’t assume this bread is made with sourdough as its raising agent. Check the product description and ingredients for the variety you’re buying.

Dirk

Dirk stocks wholemeal bread and also lists sourdough as a type of bread.

  • A high-fibre wholemeal loaf is worth considering if wholemeal bread is your priority.
  • Check in store that the bread you choose is actually made with sourdough.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is sourdough bread automatically wholemeal?

No. Sourdough describes the raising agent and doesn’t confirm that the bread is wholemeal. For this choice, look for a clear wholemeal label and check which flour is listed in the ingredients.

Does wholemeal sourdough bread contain gluten?

The breads mentioned here that contain wheat, rye or barley include gluten-containing grains. If you have an allergy or another reason to avoid certain ingredients, always check the current allergen information for the specific variety; product ingredients can change.

What should I check before packing sourdough bread for school?

Check the packaging for ingredients, allergens and warnings, and follow the school or group’s food policy if there is one. Don’t rely solely on the product name or a product page you looked at previously.

Does all sourdough bread contain iodised salt?

You can’t tell from the name sourdough. Check the ingredients list if iodised salt is important to your choice; Albert Heijn, for example, lists it for AH Liefde & Passie Nederlands desem volkoren.

How should I store bread for several tea times?

If you want to spread it across several occasions, freeze the bread in portions after buying it. That way, you can take out what you need each time. Also follow the storage instructions on the packaging of the loaf you choose.