Who are these options for?

Fibre-conscious hosts

For households looking for a wholegrain base for drinks-party nibbles. They compare the ingredients and fibre per 100 g, and consider how much they’ll actually serve in each bite.

Fans of generously topped rye bread

For anyone who wants to serve toppings on compact, easy-to-cut slices and prefers a soft, firm bite to the crunch of crispbread.

Careful label readers

For anyone who needs to check for rye, wheat, sesame or warnings about other possible allergens. If you want to know whether a product contains iodised salt, you’ll need to check the ingredients list too.

What should you look for when choosing?

First decide whether you want a compact slice of rye bread or a crunchy rye alternative. Then compare the wholegrain ingredients and nutritional information within that product type. A thin cracker and a thick slice aren’t equal portions.

What to considerWhat to check when buyingWho is this important for?
Wholegrain and fibre Check which wholegrain rye ingredients are listed and compare fibre per 100 g. If I mainly want to serve wholegrain rye, I don’t want to rely on a dark colour or the product name alone. For around 42% of consumers, checking wholegrain ingredients and fibre comes first.
Texture and portion size Choose between compact slices and crunchy crispbread, and consider the portion size you’ll serve. If I’m serving generous toppings, I want a slice that’s easy to cut; for small crunchy bites, I’d choose a cracker. The way it’s served is the first consideration for around 33% of consumers.
Allergens, salt and iodine Read the allergen information, salt per 100 g and ingredients list to check for baker’s salt or iodised salt. If I need to take specific ingredients into account, I want to know what’s in the pack and which warnings it carries. Around 25% of consumers give this label information top priority.

Common mistakes

  • Assuming dark rye bread is wholemeal

    The colour or the name rye bread doesn’t tell you how much wholegrain flour a particular variety contains. Nutritional values can also vary from one product to another.

    Look for a wholegrain claim and check which grains are listed in the ingredients. Then compare the fibre per 100 g.

  • Treating rye bread and crispbread as the same thing

    A compact slice and a thin cracker differ in texture and portion size. This makes comparisons per piece less useful when the pieces aren’t the same size.

    First choose the form that suits your toppings and the type of bites you want to serve. When comparing nutritional information, use the same quantity, such as per 100 g.

  • Assuming iodised baker’s salt is used

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t assume a product contains it just because it’s rye bread.

    Check whether baker’s salt or iodised salt is listed in the ingredients, or ask the baker about unpackaged bread.

  • Comparing fibre alone

    Fibre values don’t answer questions about salt or allergens. Rye bread and rye crispbread may also list different ingredients and warnings about possible traces.

    Check the salt per 100 g, allergen information and any warnings on the current packaging too.

Brands to consider

Bolletje

A good option if you’re looking for compact Frisian rye bread or a lighter wholemeal variety as a base for toppings.

  • According to the PLUS product page, Bolletje Frisian Rye Bread is made with 100% wholegrain rye.
  • According to Jumbo, the light wholemeal variety combines wholegrain rye and wholegrain wheat. Check which variety you’re buying if the grain mix matters to you.

Soma

A compact Limburg-style rye bread for anyone who wants to compare the grain base and ingredients.

  • For Brood van Soma Limburgs Wholemeal Rye Bread, Jumbo lists 42% wholemeal rye flour, sourdough and iodised salt.
  • The product information lists rye and wheat, and warns that it may contain nuts. If you have an allergy, always check the current packaging.

TastyBasics

A rye bread option for anyone who wants to check the ingredients in a compact base for drinks-party nibbles.

  • The Joybuy product information for TastyBasics Rye Bread lists wholegrain rye as its base.
  • The product information lists rye and possible traces of sesame, milk and nuts, among other things. Check the current allergen information.

Wasa

A good option if you want to compare crunchy wholemeal rye crispbread with compact rye bread.

  • Albert Heijn describes Wasa Thin Rye Wholegrain as extra thin and crunchy.
  • This is crispbread, not a compact slice of rye bread. Check the ingredients and allergens for each variety; they aren’t all the same.

Rye bread and crunchy alternatives at Joybuy

Below you’ll find one rye bread option for toppings and four crunchy rye products for small drinks-party nibbles. First choose the type of product you want, then check the ingredients, nutritional information and allergens on each pack.

Bolletje rye bread loaf, 500 g pack

Bolletje rye bread loaf 500 g

Worth considering if you want rye bread as a base for toppings rather than a crunchy cracker.

500 g pack. Check the current packaging for the wholegrain ingredients, allergens and whether iodised salt has been used.

View at Joybuy
Wasa Sourdough rye crackers, 235 g pack

Wasa Sourdough rye crackers 235 g

For anyone who’d rather serve crackers than compact slices of rye bread with drinks.

Sourdough variety in a 235 g pack. Check the current ingredients and allergen information if the grain mix or possible traces matter to you.

View at Joybuy
Wasa High-Fiber crackers, 300 g pack

Wasa High-Fiber crackers 300 g

A cracker option if you want to make small drinks-party nibbles rather than serve topped slices of rye bread.

300 g pack. Compare the nutritional information per 100 g and check the current allergen information.

View at Joybuy
g'woon wholemeal crispbread, 375 g pack

g'woon wholemeal crispbread 375 g

For anyone who wants to use crispbread as a crunchy base for drinks-party nibbles, rather than as a substitute for the texture of compact rye bread.

375 g pack. Check the current packaging to see which grains and allergens are listed for this variety.

View at Joybuy
Wasa Lightweight crackers, 300 g pack

Wasa Lightweight crackers 300 g

A cracker worth considering if you’re looking for a crunchy base for small bites.

300 g pack. To compare fibre, use the nutritional information per 100 g on the packaging, and check the allergens too.

View at Joybuy

Frequently asked questions

Is all rye bread wholemeal?

No. Don’t rely on the name rye bread or its dark colour alone. Check whether the packaging says wholemeal and read which rye ingredients it contains. If fibre is a priority, compare the nutritional information per 100 g too.

Should I choose rye bread or rye crispbread to serve with drinks?

Choose compact rye bread if you want to serve toppings on soft, firm slices; choose rye crispbread for small bites with a crunchy texture. They’re different types of product, so remember to consider portion size when comparing them.

Does rye bread always contain iodised baker’s salt?

No, you can’t assume that. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For packaged rye bread, check whether baker’s salt or iodised salt is listed in the ingredients; for unpackaged bread, ask the baker.

Which allergens should I check in rye bread and rye crispbread?

Check the current allergen information and any warnings about possible traces for each variety. Rye is a gluten-containing grain; the products discussed here may also list wheat or sesame, among other things. Ingredients vary from product to product.

How should I store rye bread after opening?

Follow the storage instructions on the packaging of the product you buy. Instructions can vary: the Bolletje and TastyBasics product pages reviewed give different advice for storage after opening.