Who are these choices relevant to?

Fibre-conscious shoppers planning a coffee spread

You want to serve rye bread alongside coffee and cake, and are particularly interested in whether it’s labelled wholemeal and how much fibre it contains per 100 g. According to the Voedingscentrum, wholegrain cereal products contain more fibre than products made with refined flour. The nutrition information can then help you compare individual loaves.

Shoppers who care about flavour and portions

You want to serve slices that suit your coffee spread. Check which grains are used, the product format and the number of slices in the pack, rather than judging the bread’s flavour by its dark colour.

Readers who need to check labels carefully

Allergens or whether the bread contains iodised salt are important to you. Rye contains gluten, according to the Voedingscentrum; also check each product for wheat and any other relevant allergens.

What should you look for when choosing?

Start with the product name and ingredients. Then compare the nutrition information on the same basis, and choose a pack and slice size that suit your coffee break.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Read the product name and ingredients, and compare fibre per 100 g. If you use figures per slice, check the slice size too. If wholemeal is my priority when serving bread with coffee, I want to be able to tell from the packaging rather than judge by colour. Around 50% of consumers prioritise this.
Flavour and serving Check which grains are used, along with the product format, slice size and pack. I want to serve rye bread in portions that work with coffee and cake, and choose a flavour my guests will enjoy. This matters most to around 33% of consumers.
Labelling and storage Check the allergens, salt and any mention of baker’s salt or iodised salt. Also read the storage instructions. If ingredients or storage are deciding factors for my household, I want to be able to check them before buying. This is the priority for around 17% of consumers.

Common mistakes

  • Assuming dark bread is wholemeal

    The colour doesn’t tell you how much wholegrain a product contains. The name ‘rye bread’ alone doesn’t give you the full picture of its ingredients or fibre content either.

    Look for an explicit wholemeal description, and compare the ingredients and fibre per 100 g.

  • Confusing rye bread with a gluten-free alternative

    Rye contains gluten. Ordinary rye bread is therefore unsuitable for people with coeliac disease; some products also contain wheat.

    If you have coeliac disease, only choose a product explicitly labelled gluten-free, and check the full allergen information.

  • Assuming all rye bread contains iodine

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell which salt has been added just from the words ‘rye bread’.

    If it matters to your choice, check the ingredients for baker’s salt or iodised salt.

  • Buying a large pack without a storage plan

    If you’re only serving a few slices with coffee, you’ll have some left once the pack is open. The Voedingscentrum recommends keeping opened dark rye bread in the fridge.

    Choose a pack size that suits you, seal the bread properly after opening and follow the storage instructions on the pack. If you want to freeze some, bear in mind that the bread may become drier after longer storage.

Brands to consider

Bolletje

Bolletje describes its Fries Roggebrood as made with 100% wholemeal rye. When comparing products, check the exact product name and packaging.

  • For its 500 g pack of Fries Roggebrood, PLUS lists 9,1 g of fibre and 0,94 g of salt per 100 g.
  • PLUS product information lists wheat, rye and cereals containing gluten as allergens. Don’t assume these figures also apply to another Bolletje variety.

Brood van SOMA

The rye bread range includes Limburgs roggebrood. This variety may be worth considering if you want to check the sourdough and slice size as well as the grains used.

  • According to Brood van SOMA, Limburgs roggebrood contains wholemeal rye flour and sourdough. The manufacturer says each 400 g pack contains around 13 slices.
  • The manufacturer lists rye and wheat, and warns that the product may contain hazelnut. Check the pack if these allergens matter to you.

Van der Meulen

A Jumbo product listing describes Van der Meulen 100% Volkoren Roggebrood as thinly sliced and sold in a resealable pack.

  • For this specific product, Jumbo lists 10 g of fibre and 0,89 g of salt per 100 g.
  • The product listing names rye and wheat as allergens. When you buy, check the details on the packaging of the product you’ve chosen.

Rye bread on Joybuy

These two packs of rye bread are options to serve with coffee and cake. Check the current packaging for the wholemeal description, ingredients, fibre per 100 g and the format you’d like to serve.

TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

A pack to consider if you’d like to serve rye bread with coffee and cake; the product name specifies 9 pieces. Before choosing, check the ingredients, nutrition information and storage instructions on the packaging.

View on Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

A 500 g pack to consider if you’d like to serve Bolletje rye bread with coffee. Before buying, check the product format and portion size so you know whether to expect rolls or slices. Also read the ingredients and allergen information on the packaging.

View on Joybuy

Frequently asked questions

Is rye bread always wholemeal?

No. Don’t assume it’s wholemeal based only on the name or dark colour. Check the product name and ingredients, and compare the nutrition information per 100 g if fibre is important to you.

Is ordinary rye bread suitable for people with coeliac disease?

No. Rye contains gluten, so ordinary rye bread isn’t suitable for people with coeliac disease, according to the Voedingscentrum. Only consider an alternative explicitly labelled gluten-free, and read the allergen information.

Does Dutch rye bread always contain baker’s salt?

No. The Voedingscentrum says that bakers aren’t required to use baker’s salt. If you want to know what has been added to a particular loaf, check the ingredients for baker’s salt or iodised salt.

How should I store dark rye bread after opening?

Store opened dark rye bread according to the instructions on the packaging. The Voedingscentrum recommends keeping it in the fridge for two weeks or in the freezer for one to three months. The bread may become drier if frozen for longer.