Visitors looking for a classic treat
If you want to serve aniseed sprinkles on a familiar, crunchy base, start by looking at wholemeal rusks. Rusks are a different product from sliced seeded bread.
Which option is right for you?
Families who also want to offer a sandwich
Wholemeal bread with seeds is an option alongside the treat when a more substantial bread portion and nutritional information per slice matter to you.
Buyers who need to check allergens
With multiseed bread, it’s particularly important to check the ingredients. The Albert Heijn and PLUS products described list sesame, soya and gluten-containing cereals, among other ingredients; check the information on the bread you buy.
What should you look for when choosing?
First decide whether you want a crunchy treat or a sandwich. If you’re choosing bread, compare the wholemeal label, nutritional information and allergens.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Rusk or sandwich | Check the product type and compare the fibre per rusk or per slice of bread. | When visitors come to see the new baby, I want to serve aniseed sprinkles on a familiar, crunchy base. Around 42% of consumers prefer this type of product. |
| Wholemeal, fibre and salt | Read the product description and compare fibre and salt on the same basis, for example per 100 g. | If you also want to offer a sandwich, look for bread that is clearly labelled wholemeal and check its nutritional value so you can compare it. This matters most to around 33% of consumers. |
| Ingredients and allergens | For packaged bread, read the current label; for unpackaged bread, ask for allergen information. | If an ingredient could be a problem, I want to know what’s in the seeded bread before serving it. This check comes first for around 25% of consumers. |
Common mistakes
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Assuming multiseed means fully wholemeal
Seeds and kernels don’t tell you how much wholemeal flour a loaf contains. PLUS lists both 30% wholemeal wheat flour and 22% wheat flour for Korenlanders Rond licht meerzaden.
If you’re looking for fully wholemeal bread, check the product description and ingredients list rather than relying on the name or crust colour.
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Thinking seeded bread is the same kind of treat
A slice of bread is a different portion and has a different texture from a piece of crunchy rusk. The Netherlands Nutrition Centre uses average nutritional values based on a 35 g slice of seeded bread and a 10 g piece of wholemeal rusk.
Choose rusks for the classic base for aniseed sprinkles; serve bread if you specifically want to offer a sandwich.
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Guessing allergens from the product name
The multiseed breads described from Albert Heijn and PLUS list sesame, soya and gluten-containing cereals, among other ingredients. Warnings about other allergens can also vary between products.
For packaged bread, check the current allergen information. The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for unpackaged food; ask for it before buying.
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Assuming the salt is iodised
The fact that one particular bread lists iodised salt tells you nothing about the ingredients in another brand or variety.
If you want to know what type of salt is in your chosen bread, read the ingredients list on the packaging.
Brands to compare
Albert Heijn
The AH Les Pains Bastille described here is an example of multiseed bread labelled as fully wholemeal.
- For this variety, Albert Heijn lists sunflower seeds, linseeds and sesame, and 7 g of fibre per 100 g.
- When buying, check the current ingredients, nutritional information and allergens on the packaging.
Jumbo
The Jumbo Volkoren Meergranen Brood described here is a practical example for comparing nutritional values.
- For this variety, Jumbo lists 7.8 g of fibre and 0.99 g of salt per 100 g, as well as pumpkin seeds, sunflower seeds and linseed.
- The information for this specific variety doesn’t tell you what’s in another Jumbo loaf; check the packaging of the one you choose.
PLUS
PLUS Korenlanders Rond licht meerzaden shows why the name of a seeded loaf alone isn’t enough to tell you whether it’s wholemeal.
- PLUS lists seeds and kernels and specifies the flour used in this variety.
- The ingredients list includes 30% wholemeal wheat flour and 22% wheat flour; don’t choose based on the word ‘multiseed’ alone.
ALDI
ALDI describes Boeren volkoren meergranen as bread made with grains and seeds.
- This product description can help you find wholemeal bread with seeds.
- Before comparing products, check the ingredients, nutritional information and allergens on the packaging you’re considering.
Lidl
Lidl includes wholemeal bread in its range; check any seeded variety separately.
- A wholemeal label helps you identify the type of bread.
- Check the packaging of your chosen loaf to see whether it also contains seeds and which ingredients and allergens are listed.
Products at Joybuy
Related products coming soon.
Frequently asked questions
Is wholemeal seeded bread the same as wholemeal rusks?
No. Wholemeal rusks are a separate, crunchy product; seeded bread is for sandwiches and isn’t an equivalent replacement for the classic rusk base. The Netherlands Nutrition Centre gives average nutritional values per 10 g rusk and per 35 g slice of seeded bread, so remember to compare portion sizes too.
Is all multiseed bread fully wholemeal?
No. The presence of seeds doesn’t mean all the flour used is wholemeal. For Korenlanders Rond licht meerzaden, PLUS lists 30% wholemeal wheat flour and 22% wheat flour; check the product description and ingredients list for the bread you choose.
Where can I check the allergens in seeded bread?
For packaged seeded bread, read the current allergen information, even if you’ve bought that variety before. The breads described from Albert Heijn and PLUS list sesame, soya and gluten-containing cereals, among other ingredients; for unpackaged bread, ask for allergen information before buying.
Does all bread contain iodised salt?
Don’t assume it does: check the ingredients list for the specific bread. Iodised salt listed on one pack doesn’t confirm the ingredients of another variety.
How should I store bread with seeds and kernels?
Follow the storage instructions on the packaging of the bread you choose. The Jumbo and PLUS products described give different storage instructions, so follow the guidance for the variety you buy.