Who is this choice relevant to?

Easter breakfast shoppers comparing fibre

You’re looking for wholemeal rusks and don’t want to rely on the product name alone. The nutrition information per 100 g makes it easier to compare the fibre content of different packs, even if the rusks aren’t all the same size.

Families who need to check ingredients

You’re buying for several people and want to know before breakfast which grains, egg or sesame a product contains or may contain. Check the ingredients list and allergen information on the current packaging.

Supermarket shoppers comparing packs

You want to know how many rusks you’ll have for Easter breakfast and whether your chosen product is available. So check the pack size and current availability before you finish your shopping.

What should you look for when choosing?

Start with the wholemeal label, then compare the nutrition information per 100 g. If you’re serving several people, check the allergen information too.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Check the wholemeal label and compare fibre per 100 g, not just per rusk. I want to choose rusks for Easter breakfast whose fibre content I can compare across packs. This is the top priority for around 42% of consumers.
Ingredients and allergens Read the ingredients, allergen information and any ‘may contain’ warnings on the packaging. When buying for several people, I want to check in advance whether a product is suitable for anyone who needs to avoid certain ingredients. This is the main concern for around 33% of consumers.
Pack size and availability Compare the number of rusks or the pack weight, and check current availability. I want to have enough rusks for breakfast without basing my choice on a pack that isn’t available. This matters most to around 25% of consumers.

Common mistakes

  • Relying only on a fibre claim or dark colour

    A prominent claim on the front of the pack won’t tell you how much fibre different rusks contain per 100 g. The wholemeal label and nutrition table answer two different questions.

    First check whether the product is labelled as wholemeal, then compare the fibre content per 100 g.

  • Assuming wholemeal means allergen-free

    The Bolletje and AH varieties listed by Albert Heijn contain wheat and egg. Other grains or sesame may also be relevant in rusks with seeds.

    If you’re serving guests, check both the ingredients list and the allergen and ‘may contain’ information on the current packaging.

  • Assuming wholemeal means the product contains iodine

    A wholemeal label doesn’t tell you whether baker’s salt was used in a particular pack. According to the Voedingscentrum, bakers aren’t required to use baker’s salt.

    Don’t assume the product contains iodine from baker’s salt unless the packaging or manufacturer confirms it.

  • Overlooking the pack size or availability

    The number of rusks in a pack varies by product. A variety you chose before may also be unavailable when you do your Easter shopping.

    Check how many you need and look at current availability before choosing a product.

Brands to help you choose

Bolletje

Bolletje Wholemeal Rusks are a standard variety. Albert Heijn lists 11 g of fibre per 100 g and 13 rusks per pack.

  • The listed fibre content per 100 g makes it possible to compare with other packs.
  • This variety contains wheat and egg; check the warning about possible allergens too.

AH

AH Wholemeal Rusks are a 140 g own-brand pack, with 9 g of fibre per 100 g according to Albert Heijn.

  • The nutrition information provided gives you a basis for comparing fibre per 100 g.
  • The product contains wheat and egg. Check the current packaging for information about other grains or sesame that may be present too.

Jumbo

Jumbo Wholemeal Rusks are a standard wholemeal variety in a pack of 13.

  • The pack size is clearly shown on Jumbo’s product page.
  • Check current availability and read the allergen information on the packaging when you buy.

PLUS

As well as standard wholemeal rusks, PLUS offers a variety with seeds and kernels. PLUS lists 10,6 g of fibre per 100 g for this seeded variety, which contains over 25% seeds and kernels.

  • The information about its ingredients helps you decide whether you’re specifically looking for rusks with seeds.
  • For the seeded variety, check the information about wheat, barley, oats, egg and sesame in particular.

Goud Gebakken / ALDI

ALDI lists Goud Gebakken Wholemeal Rusks in a pack of 13.

  • The product name and pack size give you a useful starting point for your shopping list.
  • Compare fibre per 100 g and check the allergens on the packaging before choosing this variety for several people.

Wholemeal rusks on Joybuy

These two Bolletje packs give you a choice between a Dark Whole Wheat variety in a pack of 10 and plain wholemeal rusks in a pack of 13 for Easter breakfast. If fibre is a priority, compare the nutrition information per 100 g on the packaging.

Bolletje Dark Whole Wheat Rusk, 10 pieces

Bolletje Dark Whole Wheat Rusk, 10 pieces

An option if you’re looking for a wholemeal variety with seeds for Easter breakfast. When you buy, check the packaging for information about wheat, oats, barley and sesame.

View on Joybuy
Bolletje Wholegrain Rusk, 13 pieces

Bolletje Wholegrain Rusk, 13 pieces

An option if you’re looking for plain wholemeal rusks for Easter breakfast. To compare fibre, use the per-100 g figure on the packaging and check the information about wheat, egg and any sesame that may be present.

View on Joybuy

Frequently asked questions

How can I tell whether rusks are wholemeal?

Look for a wholemeal label in the product name or description, then check the ingredients. To compare fibre content, look separately at the nutrition information per 100 g; wholemeal rusks can differ in this respect.

Can wholemeal rusks contain wheat or egg?

Yes. The Bolletje and AH varieties listed by Albert Heijn contain wheat and egg. Check the current ingredients list and allergen information for every pack you choose, especially if you’re also considering rusks with seeds.

How do I keep rusks crisp until Easter breakfast?

Store rusks in a dry place and seal the pack carefully after opening. Bolletje recommends keeping its wholemeal rusks in a dark, dry, sealed place; also follow the storage advice on the packaging of the product you choose.

Do wholemeal rusks always contain iodine from baker’s salt?

No, you can’t tell from the wholemeal label. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the packaging or ask the manufacturer if you want to know which salt was used in a particular product.