Who is this choice relevant to?

Families keeping an eye on fibre

For parents who want to compare wholemeal rusks with plain rusks for tea time. The Netherlands Nutrition Centre says that wholegrain products contain more fibre than products made with white flour, although nutritional values still vary between wholemeal options.

Parents packing something for school

For anyone who needs to check the allergens on the current packaging against their child’s needs and the rules at school or childcare. Depending on the variety, rusks may contain egg, sesame or soya as well as cereals containing gluten.

Families with a preference for a particular texture

For anyone weighing up whether their child would prefer plain wholemeal rusks or might also like to try a darker option or rusks with seeds. Trying them at home makes it easier to decide before packing them to take along.

What should you look for when choosing?

Start with the ingredients and allergens that matter for your child and the occasion. Then compare the fibre per 100 g and choose a flavour and texture your child will enjoy.

What to consider What should you check? Who is this most important for?
Wholemeal and fibre Check which types of flour are listed in the ingredients and compare the fibre per 100 g. I choose wholemeal rusks because I’m keeping an eye on fibre and want to compare how much each option contains. This is a top consideration for around 40% of consumers.
Allergens and school rules Read the current allergen information and ask which rules apply at the school, in the class or at childcare. If I’m packing rusks, they need to meet my child’s allergen needs and the school’s rules. This is a top priority for around 30% of consumers.
Flavour and texture Check whether the rusks contain seeds and try a new variety at home first. A coarser or darker rusk is no use to me if my child won’t eat it. Around 20% of consumers say their child’s acceptance is their top priority.
Storage and use Choose a pack you can finish and store opened rusks somewhere dry in a tightly sealed container. We don’t eat rusks every day, so I want an opened pack to stay fresh until we’ve finished it. This is the most important consideration for around 10% of consumers.

Common mistakes

  • Assuming all wholemeal rusks contain the same allergens

    The ingredients listed vary from one variety to another. For example, PLUS product information lists egg in its plain wholemeal rusks and sesame as well in its seeded wholemeal variety.

    Check the current allergen information each time you buy a new pack, and make sure any rusks you pack for school or childcare meet the rules there.

  • Assuming organic means all wholemeal, or that it contains iodine from baker’s salt

    For AH Biologisch Beschuit volkoren, Albert Heijn lists both 41% wholemeal wheat flour and 41% wheat flour. The Netherlands Nutrition Centre says that bakers are not required to use baker’s salt.

    Compare the types of flour and the fibre on the label. If you want to know whether baker’s salt or iodised salt has been used, check the ingredients list.

  • Opening a large pack without considering how to store it

    Rusks can lose their crispness and flavour if an opened pack isn’t stored somewhere dry and kept tightly sealed.

    Choose a quantity that suits how often you eat them, and store the opened pack somewhere dark and dry, tightly sealed.

    Rusks that go soft before you finish the pack may end up being thrown away unnecessarily.

  • Choosing based on fibre content alone

    A darker rusk or one with seeds may taste and feel different from a plain wholemeal rusk. That matters if your child doesn’t want to eat the variety you’ve chosen.

    Try a new variety at home first. The Netherlands Nutrition Centre advises that young children should eat while seated calmly, with an adult nearby.

Brands to compare

Bolletje

A brand to consider if you want to compare plain wholemeal rusks with a darker wholemeal variety.

  • PLUS product information for Bolletje Vezelrijk Beschuit Donker Volkoren lists 100% wholegrain cereals and 10 g of fibre per 100 g.
  • This darker variety contains wheat, barley, oats and sesame, among other ingredients. Check the allergens for each Bolletje variety individually.

PLUS

A supermarket own-brand range where you can compare plain wholemeal rusks with a variety containing seeds.

  • PLUS lists 7,7 g of fibre per 100 g for its plain wholemeal variety and 10,6 g per 100 g for its variety with seeds.
  • The seeded variety also lists egg and sesame as allergens, so don’t judge it on fibre content alone.

Albert Heijn

A supermarket own-brand range whose organic wholemeal rusks show why the ingredients list matters, even for an organic variety.

  • Albert Heijn lists 41% wholemeal wheat flour and 41% wheat flour for AH Biologisch Beschuit volkoren.
  • The product page says this variety has been discontinued. Don’t use the ingredients listed here as a guide to another AH rusk.

Jumbo

A supermarket own-brand range to include when comparing standard and organic wholemeal varieties.

  • For Jumbo Biologisch Volkoren Beschuit, Jumbo lists 81% wholemeal wheat flour.
  • According to the product information, this variety also contains egg and soya. The product page says it is no longer available in the online range.

Wholemeal rusks for tea time

These two Bolletje varieties offer a choice between darker wholemeal rusks and plain wholemeal rusks. For a child’s tea-time snack, consider the texture and the allergens listed on the packaging, as well as the fibre content.

Bolletje dark wholemeal rusks, 10 pieces

Bolletje dark wholemeal rusks, 10 pieces

An option to consider if you’re looking for darker wholemeal rusks and your child likes this texture.

Product information for this Bolletje variety lists 100% wholegrain cereals and 10 g of fibre per 100 g. As it lists cereals containing gluten and sesame, check the current packaging, especially if you’re packing the rusks for school or childcare.

View at Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

A plain wholemeal option for anyone who would rather avoid a texture with lots of seeds.

The product information lists cereals containing gluten and egg; sesame may also be present. Check the current packaging before packing the rusks to take along. Only compare the fibre content with other products once you’ve confirmed what quantity it refers to.

View at Joybuy

Frequently asked questions

Are wholemeal rusks automatically suitable for every child?

No. The word ‘wholemeal’ alone doesn’t tell you whether a rusk is suitable. The Netherlands Nutrition Centre says that wholegrain products contain more fibre than products made with white flour, but you should also consider the ingredients, allergens and a texture your child can eat comfortably.

How can I check for gluten and other allergens in rusks?

Read the ingredients and allergen information on the current packaging for the variety you’ve chosen. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on prepacked foods. Depending on the variety, rusks may contain egg, sesame or soya as well as cereals containing gluten. If you’re taking them to school or childcare, check the rules there too.

Do wholemeal rusks always contain iodine from baker’s salt?

No. You can’t tell from the name ‘wholemeal rusk’ whether baker’s salt has been used. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list if you want to know whether the rusks you’ve chosen contain baker’s salt or iodised salt.

How should I store opened wholemeal rusks?

Store an opened pack somewhere dry and dark, and keep it tightly sealed to help the rusks stay crisp. For opened wholemeal rusks, the Netherlands Nutrition Centre recommends storing them in a kitchen cupboard for up to one month. Follow the instructions on the packaging too, and check the condition of the product.