If you want to stock up on wholemeal rolls, first choose a storage option that suits when you plan to eat them. Freeze fresh rolls in portions as soon as you buy them, or choose a product that the packaging says can be baked from frozen or stored in the cupboard. Then check the product description and ingredients: multigrain, spelt or sourdough does not automatically mean a roll is wholemeal. Compare fibre per 100 g, and check the label on your chosen pack for salt and allergens.
If you want to use just a few rolls at a time for breakfast or lunch, Voedingscentrum advises freezing bread in portions as soon as you buy it. For wholemeal bread, Voedingscentrum recommends keeping it in the freezer for 1 to 3 months; it may become drier if stored for longer.
If you specifically want wholemeal rolls, look beyond their colour and words such as multigrain, spelt and sourdough. The legal product description, ingredients and fibre per 100 g can help you compare different packs.
If particular grains, other allergens or the type of salt used matter to your choice, check the current packaging. The ingredients and allergen information for the rolls described vary by product.
Best for: rolls you’ll eat soon or freeze in portions as soon as you buy them.
Consider: for wholemeal bread, Voedingscentrum recommends keeping it in a kitchen cupboard for 2 to 4 days. So, if you’re buying a larger quantity, you’ll need to freeze it in good time.
Best for: individual occasions when you only want to bake the rolls you need.
Consider: you’ll need freezer space and should follow the storage and baking instructions on the pack you choose.
Best for: a product that the packaging says you can store outside the freezer and bake later.
Consider: check the storage instructions for each product, and make sure its description and ingredients confirm it’s the wholemeal option you want.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Storage and food waste | Check the storage instructions and date on the packaging, and see whether you can divide the quantity into portions you can use. | If you want to spread the rolls over several meals, you’ll want to avoid a large purchase going stale. For around 42% of consumers, planning how to store them is a priority. |
| Wholemeal and fibre | Check the legal product description and ingredients, and compare fibre per 100 g. | If I’m specifically looking for wholemeal rolls, I don’t want to rely solely on a brown colour or the name multigrain. Around 33% of consumers say choosing wholemeal and fibre is a priority for them. |
| Ingredients and salt | Check the ingredients, allergens and type of salt listed on the current packaging. | If an ingredient or allergen determines my choice, I need to be able to check the specific product. Checking the label is a priority for around 25% of consumers. |
The name alone doesn’t tell you whether a roll is wholemeal. PLUS describes its spelt sourdough rolls as white spelt sourdough rolls, even though wholemeal spelt flour is listed among the ingredients.
Check the legal product description and ingredients list, then compare the fibre per 100 g.
If you buy a larger quantity of fresh rolls, you’ll need a storage plan. For wholemeal bread, Voedingscentrum recommends keeping it in a kitchen cupboard for 2 to 4 days.
Divide the rolls into portions as soon as you buy them, freeze the portions you’ll use later and use the older portions first.
The products described vary in their grains and allergen information. You’ll also need to check the label for iodised salt on the specific product.
Use an online product page to narrow down your options, but check the current ingredients and allergen information on the packaging before use.
A product you’ve looked at before won’t necessarily be available again: Jumbo says the frozen rolls described are no longer part of its online range.
Just before buying, check which suitable wholemeal option is available from your shop and read the label for that product.
AH Pistolet volkoren is a fresh wholemeal wheat roll weighing 70 g per piece.
The Jumbo Volkoren Pistolets described are pre-baked frozen rolls sold in packs of four.
PLUS Pistolets meergranen are pre-baked rolls described as wholemeal multigrain rolls.
Dirk lists Bakker van der Akker Volkoren puntjes in packs of six as an alternative if you’re looking for a wholemeal roll.
Lidl lists a wholemeal roll with seeds and kernels as an alternative if you don’t specifically need a pistolet.
No, those words alone don’t confirm that a roll is wholemeal. PLUS describes its multigrain rolls as wholemeal, while its spelt sourdough rolls are described as white spelt sourdough rolls. Check the legal product description and ingredients for the product you’re buying.
Ideally, freeze fresh rolls in portions as soon as you buy them if you plan to eat them later. For wholemeal bread, Voedingscentrum recommends keeping it in the freezer for 1 to 3 months and notes that it may become drier if stored for longer. For pre-baked or frozen rolls, also follow the storage instructions and date on their own packaging.
You can’t tell from the words roll or wholemeal alone. The products described from Albert Heijn, Jumbo and PLUS list iodised salt, but for another product you’ll need to read the current ingredients list.
No. If you need to avoid gluten-containing grains, don’t rely on the word wholemeal. The wholemeal rolls described contain wheat or other gluten-containing grains, so check the current ingredients and allergen information on the packaging of every product.
