Who are these choices relevant to?

If you look for wholemeal and fibre

For your Sunday roast, you want a roll whose wholemeal ingredients and fibre per 100 g you can check on the label. A brown colour or the name ‘multigrain’ isn’t enough to tell you that.

If you’re planning when to serve them

You want to serve the rolls warm while getting the rest of the meal ready too. So it matters whether you can put them straight on the table or need to bake them first.

If you check labels for your guests

You want to check which allergens are listed before you buy, and what the packaging says about salt and the use of iodised salt.

What should you look for when choosing?

First decide whether you want a product that is clearly labelled wholemeal. Then choose a fresh, bake-at-home or frozen option to suit when you plan to serve the rolls.

What to look for What to check when buying Most relevant to
Wholemeal ingredients and fibre Read the product description and check the proportion of wholemeal flour. Compare the fibre per 100 g in the nutritional information. For my Sunday roast, I want to choose a roll that is clearly labelled as wholemeal. Around 36% of consumers make this their priority.
When you plan to serve them Check whether the rolls are fresh, bake-at-home or frozen, and follow the cooking instructions provided. If the oven is already in use for the meal, I want to know when I can put the rolls in. For around 29% of consumers, getting warm rolls ready at the right time is a priority.
Allergens and salt Read both ‘contains’ and ‘may contain’ statements. Check the salt per 100 g and the name of the salt used in the ingredients list. When I’m buying rolls for guests, I want to check the allergen information on the packaging in advance. Around 21% of consumers prioritise checking the label.
Quantity and availability Check how many rolls are in each pack and whether your chosen option is available at your shop. If I’m hosting several guests, I want to be able to buy enough rolls of the type I’ve chosen. For around 14% of consumers, availability is the most important practical consideration.

Common mistakes

  • Assuming brown, multigrain or sourdough means fully wholemeal

    A roll can contain several grains while still having a significant proportion of wheat flour. For example, PLUS lists 34% wholemeal wheat flour and 21% wheat flour in its Korenlanders-meergranenpistolets met desem.

    Read the product description and ingredients list, and compare the fibre per 100 g. Don’t rely on the name or colour alone.

  • Leaving baking the rolls until it’s time to serve

    If the oven is still being used for the Sunday roast, baking the rolls may clash with other cooking. Instructions also vary from product to product.

    Plan ahead and decide when the rolls can go in the oven. Only use an air fryer if the packaging gives instructions for one.

  • Guessing allergens from the product name

    The wholemeal and multigrain rolls reviewed list various cereals containing gluten. Some packaging also warns that other allergens may be present.

    If you’re buying for guests, check the current packaging, including both ‘contains’ and ‘may contain’ statements.

  • Assuming every roll contains iodised salt

    The name of the salt used can vary from one product to another. You can’t tell what’s in a particular roll just from its product category.

    If this affects your choice, look for ‘iodised salt’, ‘baker’s salt’ or a similar description in the ingredients list.

Brands to consider

Albert Heijn

Albert Heijn offers a standard wholemeal roll and a wholemeal sourdough option containing ingredients such as oat flakes, quinoa and chia seeds.

  • AH Pistolet volkoren lists 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • For the sourdough option, check which cereals containing gluten are listed and whether the packaging warns that other allergens may be present.

Jumbo

Jumbo is worth considering if you want to bake rolls from frozen.

  • The product information for Jumbo Volkoren Pistolets lists 6,7 g of fibre per 100 g and gives cooking instructions of six minutes at 200 °C from frozen.
  • Check current availability before relying on this particular frozen option.

PLUS

PLUS offers packaged bake-at-home rolls with different proportions of wholemeal flour, including a multigrain sourdough option.

  • PLUS Pistolets meergranen lists 56% wholemeal wheat flour and 7,0 g of fibre per 100 g. It comes with instructions for both the oven and air fryer.
  • Korenlanders-meergranenpistolets met desem lists 34% wholemeal wheat flour, 21% wheat flour and 5,8 g of fibre per 100 g. Compare the labels if the proportion of wholemeal flour is your priority.

ALDI

ALDI lists wholemeal bake-at-home rolls in its range.

  • ALDI says its bake-at-home rolls can be cooked in either an oven or an air fryer.
  • Before comparing a particular pack with other rolls, check its ingredients, nutritional information and cooking instructions.

Lidl

Lidl has a product page for wholemeal bake-at-home rolls and says that many of its stores have in-store bakeries.

  • This gives you two ways to find rolls for your meal: bake them at home or see what’s available in store.
  • Check which rolls are available at your local store, and read the ingredients and nutritional information for the pack you choose.

Dirk

Dirk lists products including 1 de Beste Pistolet rustiek meergranen, a bake-at-home option sold in packs of four.

  • The pack of four makes it easy to see how many rolls you’ll have for your meal.
  • The name ‘multigrain’ doesn’t prove that these rolls are wholemeal. Check the product description, ingredients and fibre per 100 g.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No. PLUS describes its Pistolets meergranen as wholemeal multigrain rolls containing 56% wholemeal wheat flour, while Korenlanders-meergranenpistolets met desem lists 34% wholemeal wheat flour and 21% wheat flour. So be sure to check the product description and ingredients list too.

Can I bake the rolls in an air fryer?

Yes, if the packaging gives air fryer instructions. For the bake-at-home rolls reviewed, PLUS gives instructions for four minutes at 200 °C. Follow the directions on your own pack.

Which allergens should I check for in these rolls?

Check each pack to see which cereals are listed under ‘contains’ and which allergens appear under ‘may contain’. The Albert Heijn, Jumbo and PLUS products reviewed list cereals containing gluten, but other allergen information varies by product.

How do I compare the fibre in fresh and bake-at-home rolls?

Compare the nutritional information per 100 g, rather than per roll. Albert Heijn lists 7,1 g of fibre per 100 g for AH Pistolet volkoren, while PLUS lists 7,0 g per 100 g for Pistolets meergranen. Check the label on your chosen pack when you buy it.