Who are these rolls for?

Lunch shoppers looking for fibre

You want to buy a few rolls rather than a whole loaf, so you compare the wholemeal description and fibre per 100 g.

Shoppers who like to keep rolls in stock

You want to have rolls ready for another meal and can bake them at home. The storage method will help you decide whether bake-at-home or frozen rolls are right for you.

Shoppers who read labels carefully

You check the ingredients and allergens, or want to know whether iodised salt or baker’s salt has been used. For unwrapped rolls, you can ask the baker for this information.

What should you look for when choosing?

Start by checking whether the roll meets your expectations for wholemeal. Then decide whether you want to eat it straight away or store it. Before buying, check the ingredients and the preparation or storage instructions for the type you’ve chosen.

What to consider What to check before buying Who it matters to
Wholemeal and fibre Read the product description and ingredients; compare the fibre per 100 g in the nutritional information. If I’m only buying a few rolls, I want to know whether I’m choosing a genuinely wholemeal option and how to compare the fibre content. This is the main buying consideration for around 45% of these shoppers.
Preparation and storage Check whether the roll is ready to eat or needs baking, and how it should be stored. Anyone buying rolls for later wants to be able to store them and get them ready in time. This practical choice comes first for around 33% of shoppers.
Ingredients and labelling Read the allergen information and, if the type of salt matters to you, look for iodised salt or baker’s salt in the ingredients list. I want to check which ingredients are in the roll before buying, especially if I’m looking out for an allergen or the type of salt used. This is the top priority for around 22% of shoppers.

Common mistakes

  • Assuming multigrain, spelt or sourdough means wholemeal

    Those terms don’t tell you, on their own, whether a roll is wholemeal. PLUS describes its Multigrain Rolls as wholemeal, with 56% wholemeal wheat flour and 7 g of fibre per 100 g. By contrast, the PLUS spelt sourdough rolls reviewed here are described as white spelt rolls and contain 4.2 g of fibre per 100 g.

    Compare the product description, the first ingredients listed and the fibre per 100 g before choosing.

  • Assuming every roll contains baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So don’t assume a particular roll contains it just because salt is listed.

    Look for iodised salt or baker’s salt on the label, or ask about the ingredients if you’re buying unwrapped bread.

  • Buying rolls to keep in stock without checking how to prepare them

    Bake-at-home rolls still need to go in the oven. Frozen rolls also need freezer space; the Jumbo variety reviewed here must be stored at −18 °C and should not be refrozen after thawing.

    Choose fresh rolls if you want to eat them straight away. For bake-at-home and frozen products, compare the pack instructions with the space, equipment and time you have available.

  • Guessing the allergens from the product name

    A product name won’t tell you which grains and other allergens a particular roll contains. Recipes and allergen warnings can also change.

    If you have a relevant allergy, check the latest ingredients and allergen information on the pack. For unwrapped bread, ask for the product information.

Brands and product ranges compared

These product ranges show how fresh, bake-at-home and frozen rolls can differ in preparation and label information. Check the packaging and availability of the product you actually want to buy.

Albert Heijn

The AH Wholemeal Roll is a fresh option if you’re looking for a roll to eat straight away.

  • Albert Heijn states that the AH Wholemeal Roll contains 100% wholemeal flour and 7.1 g of fibre per 100 g.
  • Check the latest ingredients and allergen information on the pack before buying, especially if you choose a different AH roll.

Jumbo

The Jumbo Wholemeal Rolls reviewed here are frozen rolls that are baked straight from frozen.

  • Jumbo lists wholemeal wheat flour, 6.7 g of fibre per 100 g and a baking time of six minutes at 200 °C.
  • Jumbo says on its product page that this variety is no longer part of its online range. Check whether you can buy the rolls before relying on them.

PLUS

PLUS Multigrain Rolls are part-baked wholemeal multigrain rolls to finish baking at home.

  • PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g; according to the product information, the rolls can be prepared in an oven or air fryer.
  • Not every PLUS roll containing grains or sourdough has the same product description. The spelt sourdough variety reviewed here is described as a white spelt roll.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are multigrain rolls always wholemeal?

No. Check the product description and ingredients: PLUS describes its Multigrain Rolls as wholemeal and lists 56% wholemeal wheat flour, but the word ‘multigrain’ alone doesn’t tell you whether a roll is wholemeal.

Does every Dutch roll contain baker’s salt?

No, you can’t assume that. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. For a packaged roll, check the ingredients; for unwrapped bread, ask which type of salt has been used.

How do you prepare bake-at-home and frozen rolls?

Follow the instructions for the specific product. PLUS says to bake its Multigrain Rolls in the oven for 8–10 minutes at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. According to Jumbo, the Jumbo Wholemeal Rolls reviewed here should be baked straight from frozen for six minutes at 200 °C.

Which allergens should you check in wholemeal rolls?

Check the latest ingredients and allergen information for the roll you choose, paying particular attention to any cereals containing gluten and other allergens or warnings. Don’t rely on terms such as ‘wholemeal’ or ‘multigrain’ to tell you what’s in it.

Which roll is right for a small shop now and a meal later?

A bake-at-home option is suitable if you want to bake the rolls at home later and can store them as directed on the pack. Frozen rolls need freezer space and must be prepared from the storage state specified on the packaging. If you’re buying rolls to eat straight away, a fresh option is more likely to suit you. Check the wholemeal description separately for all three types.