Which option is practical for you?

Lunch shoppers who want strictly wholemeal

If you want a wholemeal roll, not just a brown or multigrain one, check the product description and ingredients. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.

Shoppers who want lunch straight away

If you’re buying a roll to eat straight away, a fresh wholemeal roll sold individually is more practical than one you still need to bake at home. Albert Heijn lists AH Pistolet volkoren as a fresh roll sold individually.

Shoppers who want to bake at home

If you’re planning several lunches in advance, a pack of bake-at-home rolls could be a good fit, provided you have the time and equipment to prepare them. Check the storage and baking instructions for the product you choose, too.

What should you look for when choosing?

First, decide whether it’s essential that the rolls are entirely wholemeal. Then choose between taking them with you straight away and baking them at home; the ingredients and preparation instructions will help you make the right choice.

Fresh wholemeal roll

When to choose it: If you want to take a wholemeal roll with you for lunch that day, without having to bake it first.

The trade-off: A fresh roll sold individually is intended to be eaten straight away, not baked at home.

Wholemeal bake-at-home rolls

When to choose them: If you want to store rolls and prepare them at home for a later lunch.

The trade-off: You’ll need time and suitable equipment; follow the storage and baking instructions.

Multigrain or sourdough

When to choose it: If you’re mainly looking for this type of roll and it doesn’t have to be entirely wholemeal.

The trade-off: Multigrain and sourdough do not guarantee that a product is made entirely with wholemeal flour. PLUS lists both wholemeal wheat flour and wheat flour in its Korenlanders Meergranen desem-pistolets.

What to consider What to check when buying Who is this important to?
Wholemeal and fibre Look for the word ‘wholemeal’ and read the ingredients. Compare fibre per 100 g for products in the same preparation state. I want to be sure my lunch roll is wholemeal; a brown colour or the word ‘multigrain’ is not enough. For around 46% of consumers, choosing wholemeal comes first.
Eat straight away or bake at home Check whether the roll is sold fresh and individually or still needs baking, and check the preparation time if needed. If I’m buying a roll while I’m out, I don’t want to go home first to switch the oven on. This convenience is the main priority for around 36% of consumers.
Label and storage Read the allergen and storage information, and check whether iodised salt is listed if that matters to your choice. When planning lunches in advance, I want to know how to store the rolls and what ingredients they contain. For around 18% of consumers, checking the label and storage information is the top priority.

Common mistakes

  • Assuming multigrain, brown or sourdough means wholemeal

    A multigrain sourdough roll may contain flour as well as wholemeal flour. So the name alone doesn’t mean the roll meets a strict preference for wholemeal.

    Look for the explicit ‘wholemeal’ label and check the ingredients list. The Voedingscentrum distinguishes between wholemeal bread and bread made with several types of grain.

  • Choosing a bake-at-home roll when there’s no time to prepare it

    A bake-at-home product needs to be prepared before you can eat it. That’s not a good fit if you want to take a roll with you straight away.

    For a roll you can eat straight away, choose a fresh one. If you opt for a bake-at-home version, allow for the time and equipment specified on the pack.

  • Assuming every roll contains iodised baker’s salt

    According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory. Whether a product contains iodised salt therefore varies.

    Read the ingredients list or ask about it when buying loose bread, rather than guessing from the type of roll.

  • Using an old product page as proof that a product is available

    A product page may continue to show specifications even when the roll is no longer available online. Jumbo notes this for its Volkoren Pistolets.

    Check what’s currently available before making a special trip to a shop or placing an online order for a particular roll.

Brands to compare

Compare specific rolls and their labels, not just the brand name: a range can include both wholemeal and non-wholemeal rolls.

Albert Heijn

Albert Heijn provides product information for a fresh wholemeal roll sold individually and a larger wholemeal sourdough roll.

  • According to Albert Heijn, AH Pistolet volkoren contains 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • Liefde & Passie Desem pistolet volkoren also contains several grains and seeds; check the current label for your chosen version for allergen information.

Jumbo

Jumbo’s product information describes its Volkoren Pistolets as bake-at-home rolls.

  • Jumbo lists 6,7 g of fibre per 100 g and gives baking instructions of 6 minutes from frozen at 200 °C.
  • On its product page, Jumbo marks this product as no longer available in its online range; check current availability if you’re looking for it.

PLUS

PLUS describes its Pistolets meergranen as par-baked wholemeal multigrain rolls and also offers multigrain sourdough versions.

  • PLUS lists 7,0 g of fibre per 100 g for its wholemeal multigrain rolls.
  • According to the ingredients list, Korenlanders Meergranen desem-pistolets contain 34% wholemeal wheat flour and 21% wheat flour. Don’t assume this version is entirely wholemeal just because it says ‘multigrain’.

Lidl

Lidl describes a range of oven-fresh rolls available in store.

  • The range described includes, among other things, a wholemeal bun and a white roll.
  • A wholemeal bun is not the same as a wholemeal roll. Lidl also notes that its oven-fresh range may vary from one store to another.

Dirk

Dirk lists bake-at-home rolls and individual in-store rolls, including multigrain rolls.

  • According to Dirk, 1 de Beste Pistolets meergranen are sold in packs of four as a bake-at-home product.
  • The name ‘multigrain’ does not confirm that these rolls are entirely wholemeal. Check the product description if wholemeal is a requirement for you.

Related Joybuy products

Related products will appear soon.

Frequently asked questions

Is a multigrain roll wholemeal too?

Not necessarily. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour; a multigrain roll may also contain flour. So check the exact product description and ingredients.

How long does it take to prepare wholemeal bake-at-home rolls?

It varies by product and preparation method. PLUS says its wholemeal multigrain rolls take 8–10 minutes in the oven at 220 °C or 4 minutes in the air fryer at 200 °C; follow the instructions on the pack you buy.

Do Dutch rolls always contain iodised salt?

No. The Voedingscentrum says that using baker’s salt is not compulsory. Check the ingredients list on a packaged roll, and, if necessary, ask which type of salt was used for loose bread.

Which allergens should I check in wholemeal rolls?

Check the current label for the specific roll you’re buying. For AH Pistolet volkoren, Albert Heijn lists wheat and cereals containing gluten; for its wholemeal multigrain bake-at-home rolls, PLUS lists wheat, rye, barley and oats, among other ingredients. Information about possible traces can also vary from one product to another.