Shoppers specifically looking for wholemeal
You want a roll labelled wholemeal for a late-night snack, not just a brown or multigrain roll. Check the product name and ingredients list.
Who are these options for?
Shoppers who want something quick to bake
You want to prepare a roll from your freezer late in the evening. Check whether the product is fresh or frozen, and look at the cooking time and temperature on the packaging.
Shoppers comparing ingredients and nutritional information
You want to compare fibre and salt per 100 g, or check which grains, allergens and types of salt a roll contains. The current packaging is the best source of information.
What should you look for when choosing?
First decide whether the roll must be entirely wholemeal. Then compare the nutritional information, and only after that consider which cooking method suits your late-night snack.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Wholemeal and fibre | Read the product description and ingredients list; compare fibre per 100 g. | I want a roll for my late-night snack that is demonstrably wholemeal, not just dark or multigrain. This wholemeal requirement is said to be a priority for around 46% of consumers. |
| Cooking and storage | Check whether the roll is fresh or frozen, and read the time, temperature and cooking method on the packaging. | If I get home late, I want to know whether I can quickly bake a roll from the freezer. Cooking or storage is said to be the main concern for around 27% of consumers. |
| Ingredients and salt | Read the allergen information and compare salt per 100 g; check whether iodised salt is listed. | I want to be able to see which grains and allergens it contains, and how much salt is in the roll. This information is said to be a key factor for around 27% of consumers. |
Common mistakes
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Assuming brown or multigrain means wholemeal
The colour or presence of several grains does not tell you whether all the grain ingredients are made from wholemeal flour. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be labelled wholemeal if that grain ingredient consists of 100% wholemeal flour.
Use the word ‘wholemeal’ as your first filter, then read the ingredients and nutritional information.
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Assuming an old frozen-product listing means it is still in stock
Jumbo still shows information about Jumbo Volkoren Pistolets, but also states that the product is no longer part of its online range.
Check current availability before stocking up on these rolls for a late-night snack.
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Assuming the salt is iodised without checking the label
The Netherlands Nutrition Centre says that bakers are not required to use iodised baker’s salt. The type of bread alone therefore does not tell you which salt it contains.
Look for ‘iodised salt’ or ‘baker’s salt’ on the packaging if you want to know.
Brands to consider
Albert Heijn
The AH Pistolet volkoren is an option if you’re specifically looking for a roll labelled wholemeal.
- Albert Heijn states that it contains 100% wholemeal flour, 7,1 g of fibre per 100 g and iodised salt.
- According to the product page, this roll is only available in store. Bear that in mind if you want to order your groceries online.
Jumbo
The product information for Jumbo Volkoren Pistolets describes rolls that are baked from frozen.
- Jumbo states that they contain 6,7 g of fibre per 100 g and iodised salt, and take six minutes to cook in the oven from frozen.
- Jumbo says that this product is no longer part of its online range. Check current availability if you’re considering this frozen option.
PLUS
PLUS Pistolets meergranen are bake-at-home rolls for anyone who wants to factor in the cooking method.
- PLUS states that they contain 56% wholemeal wheat flour and 7 g of fibre per 100 g, and take four minutes to cook in a preheated air fryer at 200 °C.
- The label ‘multigrain’ alone does not prove that all the grain ingredients are made from wholemeal flour.
Dirk
Dirk lists 1 de Beste Pistolets meergranen in its search results.
- This listing gives you a starting point if you want to look for multigrain rolls in store.
- If you specifically want a wholemeal roll, check the product description and ingredients on the packaging.
Lidl
Lidl lists, among other things, a wholemeal bun and white rolls: different types of bread for different preferences.
- The product names help you tell a wholemeal bun apart from rolls.
- A wholemeal bun is not a roll. If you’re choosing a roll, check separately whether it is labelled wholemeal.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is a multigrain roll automatically wholemeal?
No, the name ‘multigrain’ does not prove that it is. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be labelled wholemeal if all its grain ingredients are made from wholemeal flour. So check the product description and ingredients list.
Which rolls can I quickly bake in an air fryer?
PLUS gives a cooking time of four minutes at 200 °C in a preheated air fryer for PLUS Pistolets meergranen. Check the instructions on your packaging; ‘multigrain’ alone does not confirm that the product is entirely wholemeal.
Do rolls always contain iodised salt?
No, don’t assume they do without checking. According to the Netherlands Nutrition Centre, bakers are not required to use iodised baker’s salt. Read the ingredients list or ask which salt has been used.
How can I check the allergens in a roll?
Read the allergen information on the current packaging of the roll you’re buying. Albert Heijn’s product information lists wheat and gluten for the AH Pistolet volkoren; the grains used and any allergen warnings may differ for other rolls.