Who this choice is for

Hotel buyers looking to offer a wholemeal option

If you want to add a wholemeal option to your buffet, look beyond the brown colour. The product description, ingredients and fibre per 100 g will help you assess your chosen product more accurately.

Breakfast teams working in small batches

If your team replenishes the rolls throughout service, you’ll need to consider the preparation instructions, oven space, storage method and timing of service.

Hotels that provide guests with allergen information

Whether buffet rolls are packaged or unpackaged, guests need to know which allergens the product contains and where they can find this information. The Netherlands Food and Consumer Product Safety Authority reminds food businesses that they must inform guests about the allergens present.

What to look for when buying

Individual wholemeal rolls

Suitable for: serving straight away when you can replenish the buffet after purchase or delivery.

Bear in mind: planning purchases and replenishment during breakfast service.

Part-baked wholemeal rolls

Suitable for: baking for each breakfast service, if your team can follow a consistent oven procedure.

Bear in mind: oven space, preparation time and the storage method for the specific product.

Different needs may influence your choice when buying wholemeal rolls for a hotel breakfast buffet. Always check the label or current product specifications for the rolls you’re actually buying.

What to consider What to check when buying Who it matters to
Wholemeal content and fibre Check the product description, the proportion of wholemeal flour in the ingredients and the fibre per 100 g. If I want to offer a wholemeal option, I need to know what the roll contains and how much fibre it provides. This wholemeal and fibre requirement is the top priority for around 31% of consumers.
Preparation and serving Check how the product is stored and make sure the baking time and oven temperature fit your kitchen schedule. During a busy breakfast service, I need to replenish rolls on time without disrupting the oven schedule. This operational need comes first for around 31% of consumers.
Allergen information Check the allergens present and any warnings about possible traces for each product; make sure the information is accessible to guests. I need to be able to tell guests which allergens are present, including for unpackaged rolls. Clear allergen information is the main concern for around 38% of consumers.

Common mistakes

  • Assuming brown, multigrain or sourdough means wholemeal

    These descriptions don’t tell you the same thing about the ingredients. PLUS lists 56% and 34% wholemeal wheat flour respectively for two multigrain rolls; the sourdough version also contains wheat flour.

    Use the product description and ingredients list for the product you’ve bought to label it on the buffet.

  • Looking only at the baking time

    Rolls that need to be baked in the oven also require suitable storage, enough oven space and a workable time for replenishing them during breakfast service.

    Match the preparation instructions for your chosen product to the batch size and capacity of the hotel kitchen.

  • Not making allergen information available at the buffet

    Information on the packaging won’t help guests if it’s unclear where to find it for an unpackaged roll. The Netherlands Food and Consumer Product Safety Authority says that food businesses must inform guests about the allergens present.

    Keep the information for each product you buy to hand, and make it clear to guests where they can ask for it.

  • Assuming every roll contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So a claim on one roll doesn’t automatically apply to another.

    Check the ingredients list for the exact product before stating on a buffet label that it contains iodised salt.

Brands to consider

Albert Heijn

Offers an individual AH wholemeal roll for serving straight away.

  • Albert Heijn states that this roll contains 100% wholemeal flour, 7,1 g of fibre per 100 g, weighs 70 g per roll and contains iodised salt.
  • Check the current packaging or product information: Albert Heijn warns that ingredients, nutritional values and allergen information may change.

Jumbo

Has listed a part-baked frozen version of wholemeal rolls.

  • Jumbo’s instructions for this product say to bake it from frozen for 6 minutes at 200 °C.
  • The product page says this item is no longer available online. When buying, choose a currently available product and follow its own preparation instructions.

PLUS

Offers, among other products, packaged multigrain rolls for baking at home.

  • PLUS states that its multigrain rolls contain 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • Another PLUS multigrain version, made with sourdough, contains 34% wholemeal wheat flour as well as wheat flour. Compare the ingredients for each product.

Dirk

Offers 1 de Beste multigrain rolls in a pack of four.

  • Dirk describes these as rolls made with a mix of grains that are baked in the oven.
  • Check the product description, ingredients and nutritional information on the packaging before presenting them as a wholemeal option.

ALDI

Offers an individual white roll and also stocks wholemeal rolls in its fresh daily bread range.

  • The wholemeal rolls are another type of roll to consider if the shape isn’t a deciding factor.
  • ALDI describes its individual roll as white, so it isn’t a wholemeal roll.

Lidl

Offers a range of fresh bread.

  • The range is a good starting point when looking for a suitable type of roll.
  • Check the product description and ingredients for a specific roll in store before choosing it for a wholemeal buffet.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No. The word ‘multigrain’ alone doesn’t confirm that only wholemeal flour has been used. Check the product description and ingredients for the exact product. Even within the PLUS range, the stated proportion of wholemeal wheat flour varies from one multigrain roll to another.

Does a hotel have to provide allergen information for rolls on the breakfast buffet?

Yes. The Netherlands Food and Consumer Product Safety Authority says that food businesses must inform guests about the allergens present, including for unpackaged products. Make sure staff can provide the information for the product you’ve bought and that guests know where to find it.

Does every Dutch roll contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list for the roll in question if you want to mention this.

Can fresh and part-baked rolls be served side by side on the buffet?

Yes, as long as you keep track of each product’s identity and allergen information, and prepare the part-baked rolls according to their own instructions. Fresh individual rolls can be served straight away; part-baked versions also require oven and stock planning.