For Easter breakfast, choose a roll that is explicitly described as wholemeal, and check the ingredients, fibre per 100 g and allergens on the packaging. A fresh wholemeal roll is ready to serve straight away; you can buy a wholemeal bake-at-home option in advance, but you’ll need to prepare it at home. A white roll, or one labelled only as multigrain, is not automatically wholemeal.
If you’re looking for a wholemeal roll for Easter brunch, compare the product descriptions and fibre per 100 g. Albert Heijn lists 7.1 g of fibre per 100 g for its AH wholemeal roll; PLUS lists 7 g per 100 g for its wholemeal multigrain rolls.
If you’re buying for several people and want to prepare the rolls just before serving, consider bake-at-home rolls. PLUS’s wholemeal multigrain rolls come with oven and air fryer instructions; check the storage instructions on the packaging too.
If you need to take cereals containing gluten or the possible presence of other allergens into account, the label on the product you choose is key. The Albert Heijn and PLUS rolls mentioned here contain cereals containing gluten and should not be considered gluten-free.
First, decide whether you want to serve fresh rolls straight away for Easter breakfast or bake part-baked rolls at home. Then check whether the wholemeal description, nutritional information and ingredients of the specific product suit your household.
When: if you want to buy individual fresh rolls close to serving time.
Consider: check the latest product information and whether the rolls are available when you do your shopping.
When: if you want to shop in advance and bake the rolls just before brunch.
Consider: you’ll need suitable equipment and time to prepare them according to the packaging.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for an explicit wholemeal description and compare fibre per 100 g. The word ‘multigrain’ alone doesn’t confirm that a roll is wholemeal. | If I want a wholemeal roll for Easter brunch, I want to be able to recognise it on the label and compare its fibre content. Around 46% of consumers clearly prioritise wholemeal options and fibre. |
| Serving time | Check whether the rolls are fresh or part-baked; for a bake-at-home product, read the preparation and storage instructions. | I want to serve the rolls at the right time without overlooking the time needed to bake them. For around 36% of consumers, this planning is the top priority. |
| Ingredients and allergens | Read the ingredients and allergen information on the exact packaging, including if you want to know whether iodised salt has been used. | If someone at the table needs to avoid certain ingredients, checking them comes before my preference for fresh or bake-at-home rolls. For around 18% of consumers, suitability for their household comes first. |
The product name or colour is no substitute for the ingredients list. PLUS lists 2.29 g of fibre per 100 g for its white rolls and 7 g per 100 g for its wholemeal multigrain rolls; these figures apply to those specific products.
If you’re looking for a wholemeal option, first check the explicit product description, then compare the nutritional information per 100 g.
The wholemeal rolls from Albert Heijn and PLUS mentioned here contain cereals containing gluten. Wholemeal describes the flour used; it doesn’t mean a product is gluten-free.
If you need a gluten-free product, choose one that is explicitly labelled as such and check the latest label.
Part-baked rolls still need to be prepared at home. PLUS says its wholemeal multigrain rolls take 8–10 minutes in an oven at 220 °C or 4 minutes in a preheated air fryer at 200 °C.
Read the instructions on the packaging you buy and plan the preparation around serving time.
Ingredients, nutritional values and allergen information can change. This matters especially when a particular ingredient is key to your choice.
Use product information to help you choose in advance, but check the packaging of the product you actually buy.
AH wholemeal roll is a fresh wholemeal wheat roll, sold individually.
PLUS multigrain rolls are part-baked wholemeal multigrain rolls with oven and air fryer instructions.
Not automatically: the wholemeal rolls from Albert Heijn and PLUS mentioned here contain cereals containing gluten. If you need a gluten-free product, look for an explicit gluten-free label and check the packaging of the product you choose.
Check the ingredients list for the specific product. Albert Heijn and PLUS list iodised salt in the wholemeal rolls mentioned here; don’t assume this applies to other rolls.
Follow the instructions on the packaging you buy. For its wholemeal multigrain rolls, PLUS recommends 8–10 minutes in an oven at 220 °C; for a preheated air fryer, PLUS recommends 4 minutes at 200 °C.
According to the Voedingscentrum, bread can be frozen, but it may dry out if it is kept in the freezer for a longer period. If the bake-at-home rolls are in unopened packaging, first follow the storage and use-by instructions on the pack.
