Who are these rolls suitable for?

Holidaymakers who keep an eye on fibre

You’re looking for a roll for breakfast or lunch, and want to check its wholemeal status and fibre content without overlooking the practicalities of shopping for a holiday cottage.

Households that like to plan ahead

You want to bring or store rolls for several meals. In that case, it makes a difference whether your holiday cottage has an oven, air fryer or freezer.

Shoppers checking ingredients and allergens

You want to know which grains a roll contains and what allergens or warnings are listed on the current packaging before you buy it.

What should you look for when choosing?

Choosing between a ready-to-eat, long-life part-baked or frozen roll comes down to when you’ll eat it and what’s available in your holiday cottage kitchen. Check each product individually to make sure it meets your requirements for wholemeal ingredients and fibre.

Ready-to-eat wholemeal roll

When to choose it: opt for this if you plan to eat the rolls on the day you buy them.

What to consider: time your shopping around when you’ll eat them and check the range at your chosen shop.

Long-life part-baked rolls

When to choose them: consider these for several meals if you want to bring rolls with you in advance.

What to consider: you’ll need suitable cooking equipment. A multigrain label doesn’t automatically mean the rolls are wholemeal.

Frozen wholemeal rolls

When to choose them: consider these for several days if you have a suitable freezer and oven.

What to consider: make sure your plans allow for the freezer space needed and cooking the rolls from frozen.

What to consider What to check when buying Who it matters to
Wholemeal ingredients and fibre Look for an explicit wholemeal claim and compare fibre per 100 g. A dark colour or a multigrain name isn’t enough. I want to choose breakfast rolls for my holiday with their wholemeal status and fibre in mind; this is the top priority for around 33% of consumers.
Ingredients and allergens Check the pack to see which grains are used and whether it lists any allergens or warnings about possible traces. If I need to avoid certain ingredients, I want to know what’s in the roll before bringing it with me; this check is the top priority for around 25% of consumers.
Cooking and storage Check the storage instructions and cooking time. Make sure you have the required oven, air fryer or freezer. For several breakfasts, I want to be able to store and prepare rolls without making an extra trip to the shop; around 25% of consumers put this planning first.
Availability Check the range at your shop or in your delivery area shortly before you leave, and decide which other wholemeal roll would also suit you. I don’t want to rely on a particular roll if I might not be able to buy it when I get there; availability is the main concern for around 17% of consumers.

Common mistakes

  • Assuming brown or multigrain means wholemeal

    A dark colour or several types of grain won’t tell you how much wholemeal flour a roll contains.

    Look for a wholemeal claim, read the ingredients and compare fibre per 100 g.

  • Checking for an oven only after you arrive

    Part-baked and frozen rolls may not fit your plans if you don’t have the necessary equipment or freezer space.

    Before buying, check what’s in the kitchen and read the product’s cooking and storage instructions.

  • Assuming an online range reflects local shop stock

    A particular roll may not be available at every shop or in every delivery area.

    Check what’s on offer shortly before you leave and consider whether another type of wholemeal roll would also suit you.

  • Relying on old allergen information

    The ingredients and warnings on the pack you buy are what matter when making your choice.

    Read the current label, even if you’ve looked at the same roll online before.

Brands to consider

Albert Heijn

An example of a ready-to-eat wholemeal wheat roll.

  • Albert Heijn states that its AH Pistolet volkoren contains 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • The product contains wheat and gluten; check the current label before buying.

Jumbo

An example of wholemeal rolls that are cooked from frozen.

  • The Jumbo Volkoren Pistolets described here contain 6,7 g of fibre per 100 g and take 6 minutes to cook from frozen at 200 °C.
  • Check whether this variety is currently available and whether your holiday cottage has a freezer and oven.

PLUS

An example of long-life multigrain rolls with a specified wholemeal base.

  • PLUS states that these rolls contain 56% wholemeal wheat flour, 3% wholemeal rye flour and 7,0 g of fibre per 100 g.
  • The variety described contains wheat, rye, barley and oats, and may contain soya, milk and sesame. Check the label and cooking instructions.

ALDI

A brand to consider if a wholemeal roll would suit you just as well as a pistolet.

  • ALDI includes wholemeal rolls in its daily fresh bread range.
  • Check which rolls are available at each shop and compare the information for the product you choose.

Lidl

A brand to browse for a suitable wholemeal alternative in its bread range.

  • Lidl explains on its information page that wholemeal products are made from the entire grain.
  • Check the specific roll’s product name, ingredients and nutritional information.

Dirk

A brand to browse for different types of rolls as well as pistolets.

  • Dirk’s search results include wholemeal rolls, wholemeal pointy rolls and multigrain pistolets.
  • Check whether the roll you choose is wholemeal and what its nutritional values are.

Bread alternative on Joybuy

This rye product could be an alternative to bread for your holiday cottage. If you’re specifically looking for wholemeal rolls, check both the type of bread and the wholemeal claim before buying.

Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

A product to consider if you’re looking for a rye alternative to rolls for breakfast or lunch. The title describes a bun, but the description also refers to sliced rye bread, so check the product format before buying.

According to the product information, it contains cereals containing gluten, including wheat and rye. Only compare its fibre content with that of rolls if the nutritional information on the packaging clearly states the values per 100 g.

View on Joybuy

Frequently asked questions

How can I tell if a roll is wholemeal?

Look for an explicit wholemeal claim and check the ingredients list. Albert Heijn states that its wholemeal pistolet contains 100% wholemeal flour; PLUS specifies the percentages of wholemeal wheat and rye flour in its wholemeal multigrain pistolets. The word ‘multigrain’ alone isn’t enough to determine whether a roll is wholemeal.

Can I cook part-baked rolls without an oven?

You can if the packaging gives an alternative cooking method for that variety and you have the necessary equipment. For the multigrain pistolets described here, PLUS gives instructions for cooking in a preheated air fryer at 200 °C for 4 minutes as well as in an oven at 220 °C for 8–10 minutes. Follow the instructions on the pack you buy.

How can I tell if a roll contains iodised salt?

Check the ingredients list for the specific product. The varieties described from Albert Heijn, Jumbo and PLUS list iodised salt in their product information. Don’t assume another roll contains the same ingredients without checking its label.