Who are these options for?

Fibre-conscious Christmas dinner planners

You want a roll whose wholemeal base you can check, rather than relying on its brown colour or the word ‘multigrain’. Compare the fibre listed per 100 g too.

Planners with an oven or air fryer

You want to bake the rolls just before serving. In that case, check the preparation instructions and make sure you have enough room in your oven or air fryer alongside the rest of your Christmas dinner.

Shoppers who check ingredients carefully

You take allergens into account when choosing, or want to know whether iodised salt is used. Check the ingredients and allergen information for the exact product: the rolls from Albert Heijn and PLUS discussed here contain cereals containing gluten.

What should you look for when choosing?

Start with the product description and ingredients, then decide whether you want to buy fresh rolls or bake them when you’re ready to serve.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for ‘wholemeal’ in the product description and check the ingredients. Compare fibre on the same basis: per 100 g. I want a roll for Christmas dinner that’s clearly wholemeal, not just a brown roll. For around 42% of consumers, checking for wholemeal ingredients and fibre comes first.
Baking and serving Check the preparation method and time for the exact product, and consider how much space you have in your oven or air fryer. If I want to serve the rolls warm just before the meal, baking them needs to fit in around the rest of the dinner. Serving time is the top priority for around 25% of consumers.
Availability and alternatives Check current availability. If you choose another brown or multigrain product, check its description and ingredients again. I don’t want to find out while shopping that my chosen rolls aren’t available, but an alternative still needs to meet my needs. For around 33% of consumers, finding an available option that suits them matters most.

Common mistakes

  • Assuming ‘multigrain’ or ‘brown’ means ‘wholemeal’

    According to the Voedingscentrum, ‘multigrain’ means that different types of grain are used. A brown roll may contain wholemeal flour, but its name alone doesn’t tell you whether it’s described as wholemeal.

    Read the product description and ingredients list. To compare fibre values, use the nutrition information per 100 g.

  • Assuming iodised salt is used

    Not every roll has to contain the same type of salt. Albert Heijn and PLUS list iodised salt in the products discussed here.

    If this matters to your choice, check the ingredients for the exact product rather than relying on a general assumption.

  • Assuming a product page means the item is available

    Jumbo says its Volkoren Pistolets are no longer part of its online range. So, the existence of a product page doesn’t mean you can order the rolls for your Christmas dinner.

    Check availability for when you plan to buy, and review the product description and ingredients again if you choose something else.

  • Checking allergens only after you’ve bought the product

    AH Pistolet volkoren contains wheat and gluten. PLUS lists cereals containing gluten and says its Pistolets meergranen may also contain soya, milk and sesame.

    Before buying, check both the allergen information and any ‘may contain’ statements for the exact product, especially if you’re catering for guests with allergies.

Brands to consider

Albert Heijn

AH Pistolet volkoren is a fresh roll with an explicit wholemeal description.

  • Albert Heijn lists 100% wholemeal flour, 7,1 g fibre per 100 g and iodised salt.
  • The product page says this roll is only available in store; it contains wheat and gluten.

PLUS

PLUS Pistolets meergranen are part-baked rolls that PLUS describes as wholemeal multigrain rolls.

  • The ingredients list includes 56% wholemeal wheat flour and 3% wholemeal rye flour; the nutrition information lists 7 g fibre per 100 g.
  • You’ll need room in your oven or air fryer to bake them. The product contains cereals containing gluten and may contain soya, milk and sesame.

Jumbo

At Jumbo, it’s important to distinguish between a wholemeal roll and a brown roll.

  • Jumbo lists 6,7 g fibre per 100 g for its Volkoren Pistolets. Wholemeal wheat flour is the first ingredient in its Bruine Pistolets.
  • Jumbo says its Volkoren Pistolets are no longer part of its online range. Don’t assume the Bruine Pistolets are the same wholemeal product without checking the label.

Dirk

Dirk offers, among other things, rolls described as ‘multigrain’.

  • A multigrain roll may be an option if you’re considering serving a selection of rolls at Christmas dinner.
  • Don’t take ‘multigrain’ as confirmation that a roll is wholemeal. Read the product description and ingredients for the roll you choose.

ALDI

ALDI describes wholemeal loaves and rolls in its bakery range.

  • ALDI says its wholemeal loaves are made with 100% wholemeal flour.
  • That information about wholemeal loaves doesn’t tell you what’s in an individual roll. Check the label of the product you want to buy.

Lidl

Lidl provides general information about wholemeal products and sells wholemeal rolls.

  • Lidl describes wholemeal products as being made from the entire grain.
  • Don’t choose a roll based only on this category information: check the description and ingredients for the specific product.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ means that bread is made from several types of grain; the word alone doesn’t mean those grains are wholemeal. Check the product description and ingredients list for the roll.

Does every roll contain iodised salt?

Don’t assume so. Albert Heijn and PLUS list iodised salt in the rolls discussed here, but if the type of salt matters to you, check the ingredients list for any other product you’re considering.

How can I fit part-baked rolls in around the rest of Christmas dinner?

Follow the instructions for the exact product and allow time and space in your oven or air fryer. PLUS says to bake its Pistolets meergranen in the oven at 220 °C for 8–10 minutes, or in the air fryer at 200 °C for 4 minutes.

Are the Albert Heijn and PLUS rolls discussed here gluten-free?

No. AH Pistolet volkoren contains wheat and gluten; PLUS lists cereals containing gluten in its Pistolets meergranen. Check the allergen information for the exact product every time you buy.