First, choose a roll whose product description and ingredients match what you’re looking for in a wholemeal option. Then compare fibre and salt per 100 g, and check the allergen information. A fresh roll is ready to serve, while bake-at-home and frozen options need time to prepare but let you serve warm rolls at the table.
You’re looking for a wholemeal roll rather than a white one. In that case, checking for wholemeal flour and the fibre content per 100 g is more useful than judging by the roll’s colour alone. The Netherlands Nutrition Centre lists wholegrain products as a source of fibre.
You want to serve warm rolls at the weekend breakfast table. A bake-at-home or frozen option takes time and requires suitable equipment. If you choose a frozen product, you’ll also need to follow its storage instructions.
You want to know which gluten-containing cereals a roll contains, and whether the packaging lists other allergens or warnings about possible traces. The salt content and whether iodised salt is listed may also influence your choice.
If you’re specifically looking for a wholemeal option, start with the product description and ingredients list. Then decide whether you want to eat straight away or have time to bake the rolls, and compare the nutritional information on the same basis.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal content and fibre | Check the product description, the flour used and the fibre per 100 g. The term ‘multigrain’ alone doesn’t prove that a roll is wholemeal. | I want to choose a wholemeal roll, so I need to know what flour it contains and how much fibre it provides. This is the top priority for around 50% of consumers. |
| Preparation and planning | Check whether the roll is ready to eat, part-baked or frozen, and read the preparation and storage instructions. | If I want to serve warm rolls, the preparation needs to fit my morning plans. This is the deciding factor for around 30% of consumers. |
| Ingredients and salt | Read the allergen information and any warnings about possible traces. Compare salt per 100 g and, if you wish, check whether iodised salt is listed. | I want to be able to check whether the ingredients and allergen information suit my needs before buying. For around 20% of consumers, checking the label is the top priority. |
According to the Netherlands Nutrition Centre, ‘multigrain’ refers to bread made with at least three different types of grain. The name doesn’t tell you whether the flour used is wholemeal.
Check the product description and ingredients list. For example, PLUS explicitly lists wholemeal wheat flour and wholemeal rye flour in the multigrain rolls reviewed.
A product name or short description doesn’t give you the same information as the ingredients list and nutrition table.
Compare fibre and salt per 100 g. The Netherlands Nutrition Centre recommends comparing products on the same basis.
Part-baked and frozen rolls come with preparation instructions. The PLUS and Jumbo products reviewed differ in both their preparation methods and the time they take.
Before buying, check what equipment and storage method the product requires, so you can make sure it fits your breakfast plans.
As well as the gluten-containing cereals used, product packaging may list other allergens or warnings about possible traces. This information varies from one roll to another.
Read the ingredients and allergen information on the specific pack you’re buying, even if you already know the product.
These product examples show how fresh, bake-at-home and frozen rolls can differ. Always compare the information for the specific product you’re considering.
The AH wholemeal roll reviewed is a fresh 70 g roll for anyone who wants breakfast without having to bake.
The Jumbo Wholemeal Rolls reviewed are part-baked frozen rolls that can be baked straight from frozen.
The PLUS multigrain rolls reviewed are part-baked wholemeal rolls that can be prepared in an oven or air fryer.
No, the name ‘multigrain’ alone doesn’t mean the flour is wholemeal. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain. If you’re looking for a wholemeal option, check the product description and ingredients list too.
Compare the nutritional information per 100 g so that differences in the weight of individual rolls don’t skew your comparison. You can also check the ingredients list to find out which flour has been used.
Read the ingredients, allergen information and any warnings about possible traces on the pack you’re buying. The rolls reviewed differ in the gluten-containing cereals and other allergens they list.
You can’t assume that every roll does, so check whether iodised salt is listed in the ingredients. The products reviewed from Albert Heijn, Jumbo and PLUS list it, but that doesn’t tell you anything about other rolls.
