Who is this choice for?

Households looking at wholemeal content and fibre

You’re looking for a roll to serve with sugar-coated aniseed sprinkles, with a label that clearly shows which grains it contains and how much fibre it provides per 100 g. According to Albert Heijn, the AH Pistolet volkoren contains 100% wholemeal flour and 7.1 g of fibre per 100 g.

Families who want to stick with rusk

You want to serve your sugar-coated aniseed sprinkles on a small, crunchy rusk rather than a roll. The Netherlands Nutrition Centre gives the fibre content of wholemeal rusk as 0.8 g per 10 g piece. Don’t compare that directly with a whole roll.

Hosts who want to bake rolls at home

You want to bake the rolls just before serving. According to PLUS, the PLUS Pistolets meergranen come with oven and air fryer instructions. Follow the instructions for the product you actually buy.

What should you look for when choosing?

First decide whether you want to serve your sugar-coated aniseed sprinkles on a roll or on rusk. Then choose a product within that category based on its label and the portion you plan to serve.

Wholemeal roll

Choose this: if you want a larger roll and would like to check the wholemeal content on the label.

Bear in mind: it has a different portion size and a softer texture than rusk. According to Albert Heijn, the AH Pistolet volkoren weighs 70 g per roll.

Multigrain bake-at-home roll

Choose this: if you want to bake warm rolls and the label confirms a suitable wholemeal content.

Bear in mind: multigrain doesn’t automatically mean fully wholemeal. Check the ingredients and allergens for the variety you choose, too.

Wholemeal rusk

Choose this: if serving a small, crunchy rusk matters more to you than having a roll.

Bear in mind: the portion size is different. The Netherlands Nutrition Centre gives nutritional information for wholemeal rusk per 10 g piece.

What to consider What to check when buying Who it matters to
Wholemeal content and fibre Check which types of flour are used and compare fibre per 100 g. Don’t judge by colour or the word ‘multigrain’ alone. I want a roll for my sugar-coated aniseed sprinkles with a clearly stated wholemeal content on the label. An estimated 50% of consumers put wholemeal content and fibre first.
Size and portion Check the weight per piece and compare the nutritional information per 100 g or per portion you’ll actually serve. For me, a small, crunchy rusk is just right for the occasion, rather than a whole roll. The familiar size is the deciding factor for an estimated 25% of consumers.
Baking and labelling Check the preparation instructions and read the latest ingredients list, allergen information and details of the salt or iodised salt used. When I’m baking for guests, I want to know how to prepare the roll and what it contains before serving it. An estimated 25% of consumers put these practical checks first.

Common mistakes

  • Assuming a brown or multigrain roll is wholemeal

    The colour and the presence of several types of grain don’t tell you how much wholemeal flour a roll contains.

    Read the ingredients list and compare the stated wholemeal flour content and fibre per 100 g.

  • Comparing a whole roll with a single rusk

    According to Albert Heijn, the AH Pistolet volkoren weighs 70 g; the Netherlands Nutrition Centre’s nutritional information for wholemeal rusk is per 10 g piece. Comparing them by piece can therefore confuse the product’s composition with its portion size.

    First decide how much you want to serve each guest, then compare the nutritional information on the same weight basis.

  • Assuming you know the ingredients from the product name

    A description such as ‘wholemeal’ doesn’t tell you what other ingredients or allergens a particular variety contains. The use of iodised salt also varies from product to product.

    Read the latest label before buying and serving, especially if ingredients or allergens are important to your guests.

Brands to compare

Albert Heijn

Albert Heijn lists both an AH Pistolet volkoren and an AH Liefde & Passie Desem pistolet volkoren.

  • The AH Pistolet volkoren lists 100% wholemeal flour and 7.1 g of fibre per 100 g. Albert Heijn also lists 7.1 g of fibre per 100 g for the sourdough variety mentioned.
  • The sourdough variety has a more extensive recipe, with grains and seeds. Check the ingredients and allergens for the variety you choose.

Jumbo

Jumbo lists a frozen variety of wholemeal rolls, with product-specific baking instructions.

  • The product information lists 6.7 g of fibre and 1.20 g of salt per 100 g, as well as instructions for baking from frozen.
  • Jumbo says this product is no longer part of its online range. Don’t plan to buy it online without checking current availability.

PLUS

PLUS offers a multigrain bake-at-home roll. Its product information lists a wholemeal base and preparation methods.

  • According to PLUS, this variety contains 56% wholemeal wheat flour, 3% wholemeal rye flour and 7 g of fibre per 100 g.
  • The variety contains several gluten-containing grains and may contain soya, milk and sesame. Check the latest packaging before serving.

Dirk

Dirk shows a pack of four multigrain rolls, weighing 300 g in total.

  • The number of rolls and the pack weight can help you plan portions.
  • Before treating the rolls as a wholemeal option, check the packaging to see which types of flour are used and how much fibre they contain.

ALDI

ALDI lists a roll and, separately, a wholemeal bun among its baked bread products.

  • The separate product categories give you a starting point for finding the size you want in store.
  • A wholemeal bun isn’t the same product as a wholemeal roll. Check the label on the bread product you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

Does multigrain mean the same as wholemeal?

No. The word ‘multigrain’ alone doesn’t tell you how much wholemeal flour a roll contains. Read the ingredients list: for example, PLUS lists 56% wholemeal wheat flour and 3% wholemeal rye flour in its multigrain rolls.

Can I compare the fibre in a roll and rusk per piece?

It’s better to compare them per 100 g or per portion you’ll actually serve. According to Albert Heijn, the AH Pistolet volkoren weighs 70 g and contains 7.1 g of fibre per 100 g. The Netherlands Nutrition Centre lists 0.8 g of fibre per 10 g piece of wholemeal rusk.

Does every wholemeal roll contain iodised salt?

Don’t assume so. Albert Heijn and PLUS list iodised salt in the rolls discussed here. For other varieties, check the ingredients list on the latest packaging.

Can I prepare all bake-at-home rolls in the same way?

No. Follow the instructions for the product you buy. PLUS gives oven or air fryer instructions for its multigrain rolls, while the Jumbo frozen variety mentioned has its own oven instructions for baking from frozen.