What should you look for when choosing?
When choosing wholemeal pancake mix for your store cupboard, one factor may make the difference: the grains it contains, how you plan to bake, the ingredients or how easy it is to prepare.
| What to consider |
What to check before buying |
Who it matters to |
| Whole grains and fibre |
Look for the wholemeal label and compare the grains and fibre listed in the nutritional information per 100 g, using the same basis. |
If you mainly want to know which grains the mix contains, look beyond the name on the front of the pack. Around 33% of consumers prioritise this fibre-focused choice. |
| Stock and yield |
Compare the pack weight and stated yield, and check which extra ingredients the recipe calls for. |
If you’re planning a baking session, you’ll want the mix and the other ingredients to be available at the same time. Around 27% of consumers put this kind of stock planning first. |
| Allergens and plant-based preparation |
Read the current ingredients list and any warnings about the possible presence of allergens; check the recipe separately. |
If you need to avoid an ingredient or want to bake without milk and eggs, both the dry mix and the preparation method matter. This is the main consideration for around 20% of consumers. |
| Ease of preparation |
Read the preparation instructions and check they suit the ingredients and kitchen equipment you have available. |
If you want to make pancakes at home at a particular time, you’ll want a recipe that’s practical to follow. Around 20% of consumers prioritise ease of preparation. |
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Frequently asked questions
Is wholemeal pancake mix gluten-free too?
No, wholemeal doesn’t mean gluten-free. The mixes discussed contain wheat or oats; if you need to avoid gluten, check the current allergen information on the pack.
Can I make wholemeal pancakes using plant-based ingredients?
Yes, as long as the mix and preparation method are suitable. For its wholemeal mix, Albert Heijn describes an option using a plant-based drink and apple sauce or an egg replacer, while the standard recipe uses milk and eggs. Check the allergen information for the dry mix too.
How should I store an unopened pack of pancake mix?
Follow the storage advice on the pack. AH, Jumbo and PLUS recommend storing the mixes discussed in a cool, dry place. The Netherlands Nutrition Centre explains that a product may still be fine after its best-before date: if it has been stored correctly, check it by looking at it, smelling it and tasting it.
What information on the label can help me choose?
Consider the ingredients, allergens, nutritional information, preparation method and storage instructions together. When comparing nutritional values, check whether they’re given per 100 g or per serving, and whether they refer to dry mix or the prepared product.