What should you look for when choosing?
Start with the wholemeal base and the nutritional information. Then check that the amount of batter and the ingredients you need to add suit the breakfast you want to make.
| What to look for |
What should you check? |
Who is this important for? |
| Wholemeal base and fibre |
Check which wholemeal flours are used and compare fibre per 100 g on the same basis: prepared product with prepared product. |
If I’m keeping an eye on fibre, I want to know which grains are in my pancakes. For around 40% of consumers, the wholemeal base comes first. |
| Yield per pack |
Compare the pack weight and stated yield, and check which ingredients you need to add during preparation. |
When making breakfast for several people, I want to know in advance how many pancakes I can make. This is the first consideration for around 30% of consumers. |
| Ingredients and allergens |
Read the current ingredients and allergen information on the pack. If you’re baking plant-based, check the recommended alternatives too. |
If I need to avoid certain ingredients or want to bake plant-based, both the mix and the preparation method need to suit my needs. Around 20% of consumers give this priority. |
| Preparation and texture |
Check how much liquid and how many eggs or egg alternatives you need, and read the cooking instructions. |
If I want to keep preparation to a minimum, I first check what I need to make the batter. This is the most important factor for around 10% of consumers. |
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Frequently asked questions
Is multigrain pancake mix automatically wholemeal?
No. The term ‘multigrain’ doesn’t confirm how much wholemeal flour is used. Lidl and ALDI describe the Belbake and Albona mixes mentioned here as multigrain. If you’re specifically looking for wholemeal flour, check the ingredients list on the pack.
Can I make wholemeal pancake mix without milk and eggs?
For its AH Wholemeal Pancake Mix, Albert Heijn describes a plant-based preparation using a plant-based drink, with apple purée or an egg replacer as optional additions. For another mix, follow the instructions on the pack or use a suitable recipe. The standard preparation for Koopmans Wholemeal calls for milk and eggs.
What should I look for on the label if I need to consider allergens?
Read the ingredients list and allergen information on the pack you’re buying, not just the product name. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed on the labels of prepacked foods.
How do I compare the fibre content of two pancake mixes?
Compare fibre values on the same basis, for example per 100 g of prepared product. Check which preparation method the nutritional information applies to, so you don’t compare the value for a dry mix directly with the value for prepared pancakes.