Who is this important for?

The family cook looking for wholemeal

You want to choose a mix for a family dinner that is explicitly sold as wholemeal, rather than relying on the term multigrain.

The planner catering for several people

You want to know how much mix is in a pack and how many packs you’ll need for your family. The wholemeal options mentioned from AH, PLUS and Jumbo don’t all come in the same pack size.

The family cook short on preparation time

You want to avoid having to buy lots of extra ingredients. Check separately whether an easy-to-prepare mix also meets your requirements for wholemeal.

What should you look for when choosing?

First decide whether wholemeal is a must for your dinner. Then consider how much mix you’ll need and what ingredients you have to add to make the batter.

What to considerWhat to check when buyingWho it matters to
Wholemeal Look for the wholemeal label and check the ingredients on the current packaging; don’t rely on the term multigrain alone. If wholemeal is my top priority, I want to see that clearly stated on the pack. Around 42% of consumers give this wholemeal choice top priority.
Quantity Compare the pack size with the amount you want to make for the people you’re serving. When catering for several people, I want to buy enough mix without ending up with more packs than I need. For around 33% of consumers, the quantity required comes first.
Preparation Check which extra ingredients you’ll need and follow the preparation instructions on the pack. On a busy evening, I want to make the batter with as few extra ingredients as possible. Ease of preparation is the top priority for around 25% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    The term multigrain doesn’t confirm that a pancake mix is wholemeal. ALDI describes the Albona option mentioned as a multigrain mix.

    If you’re specifically looking for wholemeal, check the product name and ingredients on the packaging.

  • Checking the ingredients you need only once you get home

    AH Wholemeal Pancake Mix calls for 700 ml semi-skimmed milk and 2 eggs. Koopmans Complete Pancake Mix, sold by Albert Heijn, only calls for 700 ml water; that doesn’t automatically make this complete mix wholemeal.

    Read the preparation instructions before you shop, and check separately whether the mix is wholemeal.

  • Skipping the label and preparation instructions

    Allergens matter when you’re serving food. Albert Heijn also states that the batter for Koopmans Complete Pancake Mix must not be eaten raw and needs to be cooked through.

    Check the current allergen information on the label and follow the preparation instructions for the mix you’re using.

Brands to consider

Koopmans

Koopmans Wholemeal Pancakes is a wholemeal option in a 400 g pack, listed by Jumbo and PLUS.

  • A brand option explicitly sold as wholemeal.
  • Check the current pack to see which ingredients you’ll need for preparation.

AH

AH Wholemeal Pancake Mix is a 300 g own-brand option.

  • The product name explicitly says wholemeal.
  • The preparation instructions mentioned call for 700 ml semi-skimmed milk and 2 eggs; check the instructions on your own pack.

PLUS

PLUS offers its own 400 g wholemeal pancake mix.

  • The wholemeal variety and pack size are clearly stated.
  • PLUS says that ingredients, nutritional values and allergen information can change, so check the packaging.

Jumbo

Jumbo lists its own 400 g Wholemeal Pancake Mix, as well as Koopmans Wholemeal Pancakes.

  • There’s both an own-brand option and a branded option labelled wholemeal.
  • Compare the ingredients and preparation instructions on the packs before choosing.

Albona

ALDI describes an Albona pancake baking mix as a multigrain option.

  • An alternative grain option if wholemeal isn’t a requirement.
  • Don’t treat the term multigrain as confirmation that this mix is wholemeal.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain pancake mix the same as wholemeal pancake mix?

No, the terms aren’t interchangeable. If you want wholemeal, look for a mix sold as wholemeal and check the ingredients on the current packaging; ALDI describes the Albona option mentioned as multigrain.

What extra ingredients do I need for wholemeal pancake mix?

It depends on the mix. AH Wholemeal Pancake Mix calls for 700 ml semi-skimmed milk and 2 eggs; check the preparation instructions on the pack for your chosen option.

Where can I check the allergens in pancake mix?

Check the packaging label before using the mix. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of pre-packed foods; when serving, refer to the information on the pack you’re using.

Can I taste pancake batter raw?

Follow the instructions for the mix you’re using rather than tasting the batter raw. The Koopmans Complete Pancake Mix sold by Albert Heijn explicitly states that the batter must not be eaten raw and needs to be cooked through.

How should I store opened pancake mix?

Follow the storage instructions on the packaging and seal an opened pack securely. PLUS pancake mix is described as needing to be stored in a cool, dry place; check whether your pack gives different instructions.