Who is this choice important for?

Hosts who want to offer a wholemeal option

You want to serve a grain product at Christmas dinner that is actually labelled as wholemeal. So you check the label rather than relying on seeds or a dark colour.

Hosts who want to serve croissants

You’re looking for a croissant for the Christmas table and are also considering a multiseed version. The right choice depends on what you want to serve: a croissant with seeds is not necessarily a wholemeal croissant.

Households that need to check ingredients

Before serving, you want to check which allergens, ingredients and nutritional values matter to your guests. To do this, read the current packaging for each product you choose.

What should you look for when choosing?

First decide whether the croissant itself needs to be wholemeal, or whether a separate wholemeal roll alongside a croissant will meet your needs. Then check what you can serve for each product and what the label says.

Croissant labelled as wholemeal

Choose this when: you want the croissant itself to meet your wholemeal preference.

What to consider: check the label on the packaging of the version you want to buy.

Multiseed croissant

Choose this when: you want to serve a croissant with seeds without presenting it as a wholemeal option.

What to consider: the presence of seeds alone doesn’t tell you whether the flour used is wholemeal.

Croissants with wholemeal rolls

Choose this when: you want to serve both croissants and a separate wholemeal option.

What to consider: you’ll need to plan for and serve two products; the roll doesn’t make the croissant wholemeal.

What to consider What to check when buying Who is this most important for?
Actually wholemeal Look for the wholemeal label on the product itself. Then compare the fibre per 100 g and read the ingredients. I want the wholemeal option on the table to be labelled as such, not just to contain seeds. For around 50% of consumers, choosing wholemeal matters most.
Serving and preparation Check the number of items, the weight per item and the preparation instructions; find out whether you need to buy the product in store. When serving several guests, I want to know how much I’ll need and when I can prepare it. This is the main concern for around 30% of consumers.
Ingredients and allergens Read the current allergen information and, if salt is relevant to your choice, compare the amount per 100 g. When I’m hosting guests for whom certain ingredients matter, I want to be able to check each product I choose before serving. This is the top priority for around 20% of consumers.

Common mistakes

  • Confusing multiseed with wholemeal

    Seeds or a dark appearance don’t tell you whether a croissant is labelled as wholemeal. You could end up serving something different from the wholemeal option you had in mind.

    First check the product description, then read the ingredients and nutritional information on the same per-100 g basis.

  • Relying on an allergen list you read earlier

    Product information can change. Albert Heijn lists both the allergens present and those that may be present in its multiseed croissant.

    Read the packaging of the product you’re actually going to serve, especially if your guests need to avoid certain allergens.

  • Assuming an in-store product will be available

    Albert Heijn and Lidl describe the multiseed croissants mentioned here as products available in store only. Make sure you check your shopping plans in good time.

    Before Christmas dinner, check whether you can get the version you’ve chosen, or plan to serve croissants with separate wholemeal rolls instead.

Brands to consider

Albert Heijn

Albert Heijn lists an 80 g AH Multiseed Croissant, which the product page says is available in store only.

  • The product page lists ingredients, allergens and nutritional values, including 3.6 g of fibre and 1.18 g of salt per 100 g.
  • This product is labelled as a multiseed croissant, not a wholemeal croissant; wheat flour is the first ingredient listed.

Jumbo

Jumbo lists croissants and separate wholemeal rolls in its bake-at-home range.

  • These separate product types give you the option of serving croissants alongside a wholemeal bread option.
  • A wholemeal roll is not a wholemeal croissant; check the details of each product you choose separately.

Lidl

Lidl lists a Multiseed Croissant as an in-store product, described as made with several types of seed.

  • The product description makes it clear that this is a multiseed version.
  • Don’t treat the multiseed label as proof that it’s wholemeal; check the label on the product you choose for ingredients, allergens and nutritional values.

Products at Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if a croissant is wholemeal?

Look for the wholemeal label on the packaging of the croissant itself. According to the Netherlands Nutrition Centre, seeds, a dark colour or the term multigrain are not equivalent proof that the flour used is wholemeal.

Can a multiseed croissant replace the wholemeal option?

Not if you want the croissant itself to be labelled as wholemeal. For example, the AH Multiseed Croissant lists wheat flour as its first ingredient and contains 3.6 g of fibre per 100 g, but the product page doesn’t describe it as wholemeal.

Do all croissants in the Netherlands contain iodised salt?

You can’t assume that every croissant does: check the ingredients list for the product you choose. Albert Heijn lists iodised salt in its multiseed croissant; the Netherlands Food and Consumer Product Safety Authority describes bakers’ salt as a possible source of iodine in bakery products.

What can I serve if I want both croissants and a wholemeal option?

Serve croissants and separate wholemeal rolls if you want to offer both choices. Jumbo lists these product types alongside each other in its bake-at-home range; check the packaging and preparation instructions for each product before buying.