Who is this choice relevant to?

Picnic families keeping an eye on fibre

You want to share slices and compare the fibre content per 100 g, rather than relying only on the word ‘wholemeal’ on the front of the pack.

Households comparing sugars

You check the amount of sugars and the ingredients in different ontbijtkoek products. If you’re choosing a version with no added sugars, you also check whether it contains a sweetener.

Organisers thinking about guests and getting food there

You’re bringing food for several people. Pre-sliced portions are easy to hand out, while allergens and storage instructions need attention when planning the picnic.

What should you look for when choosing?

Start with the nutritional information per 100 g, so different portion sizes don’t skew the comparison. Then choose a pack that suits the number of people eating and check the label for everyone who’ll be joining you.

What to look for What to check when buying Who it matters to
Fibre and wholemeal flour Compare fibre per 100 g and check which wholemeal flour is listed in the ingredients. If you want to compare the fibre in different ontbijtkoek products, the nutritional information is more useful than the colour of the packaging. Around 33% of consumers put this need first.
Sugars and ingredients Check ‘of which sugars’ per 100 g and look for added sugars or sweeteners in the ingredients. If you’re choosing between regular ontbijtkoek and a version with no added sugars, you’ll want to know what both contain. This is the main consideration for around 27% of consumers.
Sharing and taking it with you Check whether the ontbijtkoek is pre-sliced and read how to store the pack after opening. If you’re handing it out to several people in the park, you’ll want to bring slices without having to cut them there. This is the main need for around 20% of consumers.
Quantity for your group Compare the net weight and, if stated, the number of slices or portions. If you’re catering for a larger group, you’ll want to work out in advance how many slices to bring. Around 20% of consumers put the quantity per pack first.

Common mistakes

  • Assuming wholemeal ontbijtkoek is low in sugars

    The product pages for Jumbo, PLUS and Albert Heijn list 35.2 g, 34.1 g and 34 g of sugars per 100 g respectively for their regular sliced wholemeal ontbijtkoek. So the word ‘wholemeal’ doesn’t tell you how much sugar a product contains.

    Compare similar products per 100 g, looking at both fibre and sugars before checking the ingredients list.

  • Skipping the rest of the label when it says ‘no added sugars’

    Peijnenburg lists xylitol in its sliced wholemeal version with no added sugars, and states that it may contain nuts and milk. The product name doesn’t replace checking the ingredients and allergens.

    Read the current packaging, especially if someone with an allergy will be sharing the ontbijtkoek.

  • Judging by pack size alone

    The sliced wholemeal products in this comparison come in different pack sizes. A 345 g pack won’t necessarily contain as many slices as a 485 g pack.

    Check the net weight and the number of slices listed to work out how many packs you’ll need for your group.

  • Treating chilled toppings like the ontbijtkoek itself

    Even if you can take the ontbijtkoek with you according to the label, chilled accompaniments may have separate storage requirements.

    Pack anything that needs to stay chilled in a cool bag. The Netherlands Nutrition Centre recommends using a cool bag for chilled picnic foods.

Brands compared

Peijnenburg

Peijnenburg offers sliced 100% wholemeal ontbijtkoek and a separate sliced version with no added sugars. Both weigh 345 g and contain 12 slices.

  • Peijnenburg lists 5.1 g of fibre and 39 g of sugars per 100 g for the regular version; the version with no added sugars contains 17 g of fibre and 4.9 g of sugars per 100 g.
  • According to Peijnenburg, the version with no added sugars contains xylitol and may contain nuts and milk. Check the current packaging before sharing it.

Jumbo

Jumbo lists a 475 g pack of sliced wholemeal ontbijtkoek.

  • The product page lists 8.2 g of fibre and 35.2 g of sugars per 100 g, with 40.5% wholemeal rye flour.
  • According to Jumbo, this ontbijtkoek contains gluten, rye and wheat. The label also says to store it below 25 °C and protect it from moisture and heat.

Albert Heijn

Albert Heijn lists a 485 g pack of sliced wholemeal ontbijtkoek, with 16 portions of 30 g according to the product page.

  • The product page lists 5.7 g of fibre and 34 g of sugars per 100 g.
  • According to Albert Heijn, the product contains gluten and rye and may contain other cereals containing gluten. Check the packaging if allergens are a concern for your group.

PLUS

PLUS lists a 485 g pack of sliced wholemeal ontbijtkoek.

  • According to the product page, the ontbijtkoek contains 41% wholemeal rye flour, 5.7 g of fibre and 34.1 g of sugars per 100 g.
  • PLUS states that wheat, barley and oats may be present. If you have an allergy, check the current packaging.

Koek & Bakker

ALDI lists a 485 g pack of sliced wholemeal ontbijtkoek under the Koek & Bakker brand, as well as a separate Zero version.

  • The 485 g sliced pack gives you a clear starting point for working out how much to bring on a picnic.
  • To choose based on fibre, sugars or allergens, compare the nutritional information and ingredients on the relevant pack.

Sliced ontbijtkoek on Joybuy

This sliced wholemeal ontbijtkoek is a good fit for a picnic where you want to share slices. Compare the nutritional information and check the allergen information on the packaging if it matters to your group.

g'woon sliced wholemeal ontbijtkoek, 485 g

g'woon sliced wholemeal ontbijtkoek 485 g

A pre-sliced loaf to share on a picnic. The pack contains 485 g; for a comparison of sugars and fibre, check the nutritional information per 100 g.

If you have an allergy, check the current ingredients and allergen information on the packaging, paying particular attention to rye.

View on Joybuy

Frequently asked questions

How do I compare ontbijtkoek if the slices aren’t the same size?

Compare the nutritional values per 100 g. The Netherlands Nutrition Centre recommends using this basis when comparing products. Then check the information per slice if you want to know what you’ll be taking in one portion.

Can I take ontbijtkoek to the park without a cool bag?

Follow the storage instructions on the packaging for the ontbijtkoek. Pack anything that needs to stay chilled, such as chilled toppings, separately in a cool bag. The Netherlands Nutrition Centre recommends using a cool bag for chilled picnic foods.

Should I check for allergens in wholemeal ontbijtkoek?

Yes. If someone in your group has an allergy, check the ingredients and allergen information for the specific product. The Netherlands Food and Consumer Product Safety Authority explains that allergens present must be clearly stated on the label. Also read any warning about possible traces.

Does ontbijtkoek with no added sugars also mean sugar-free?

No. ‘No added sugars’ doesn’t mean that the product contains no sugars. Peijnenburg lists 4.9 g of sugars per 100 g for its sliced wholemeal version with no added sugars, and includes xylitol in the ingredients. So check both ‘of which sugars’ and the ingredients list.