Choose wholemeal ontbijtkoek for a late-night snack based on the label, not just the ‘wholemeal’ claim. The Netherlands Nutrition Centre gives the values for a 30 g reference slice as 1.3 g fibre, 11.1 g sugars and 0.15 g salt. If you want to avoid added sugars, compare the ingredients and total sugar content too. If your main concern is your shopping budget, compare the price per kilo.
If you fancy a slice of wholemeal ontbijtkoek later in the evening, check how much fibre your chosen portion contains, and compare the sugars and salt too. The Netherlands Nutrition Centre gives 1.3 g of fibre per 30 g slice as a reference for wholemeal ontbijtkoek.
If you’re specifically looking for a wholemeal option with no added sugars, check the ingredients and the ‘of which sugars’ figure as well as the claim on the pack. This will give you more information about the product you’re choosing.
If you’re buying ontbijtkoek for several snack breaks, compare the price per kilo and the pack size. Comparing pack prices alone isn’t very useful if the packs don’t weigh the same.
First, check that the product is labelled as wholemeal ontbijtkoek. Then compare the label information that matters most for your late-night snack.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Check the wholemeal claim and compare the fibre content on the same basis, for example per 100 g. | If I have a slice later in the evening, I mainly want to know whether I’m choosing wholemeal ontbijtkoek and how much fibre my portion contains. For around 42% of consumers, fibre content is the deciding factor. |
| Added sugars | For an option with no added sugars, also read the ingredients list and the ‘of which sugars’ figure in the nutrition information. | A no-added-sugars claim matters more to me than the wholemeal claim alone, but I also want to know the total sugar content. Around 33% of consumers would make this their top priority when buying. |
| Price per kilo | Compare similar wholemeal options by price per kilo and check how many grams are in each pack. | If I’m buying ontbijtkoek for several snack breaks, I want to compare packs fairly, even when they contain different amounts. For around 25% of consumers, price per kilo is the most important factor. |
Wholemeal tells you something about the grain used, but not, by itself, how much sugar the product contains. The Netherlands Nutrition Centre gives 1.3 g of fibre and 11.1 g of sugars as the reference values for a 30 g slice of wholemeal ontbijtkoek.
Compare fibre, sugars and salt on the same basis, such as per 100 g or per slice of the same weight.
A claim about added sugars doesn’t tell you, by itself, how much sugar the product contains in total. PLUS also lists xylitol in the Peijnenburg option with no added sugars, along with a warning that the product is not suitable for animals.
Read the ingredients and the ‘of which sugars’ figure. Keep any product carrying this warning out of reach of pets.
Wholemeal ontbijtkoek is sold in packs of different weights, so pack prices alone don’t give you a fair basis for comparison.
Compare the price per kilo of similar options, then check whether the ingredients and pack size suit your needs.
Albert Heijn and PLUS point out that ingredients and allergy information can change. A pack you bought before, or an online product page, may not match the pack you’re buying now.
Check the allergen information on the current packaging every time you buy.
Peijnenburg offers sliced wholemeal ontbijtkoek and a sliced wholemeal option with no added sugars.
Albert Heijn lists both AH Ontbijtkoek Volkoren Gesneden and a sliced wholemeal option from Peijnenburg.
Jumbo lists its own wholemeal ontbijtkoek and sliced wholemeal options from Peijnenburg.
PLUS lists PLUS Ontbijtkoek Volkoren Gesneden, weighing 485 g, as well as wholemeal options from Peijnenburg.
This sliced wholemeal ontbijtkoek is a handy choice if you fancy a slice as a late-night snack. Check the current packaging for the ingredients and nutritional values.
No image available
A sliced option for anyone looking to enjoy wholemeal ontbijtkoek as a late-night snack. Check the current packaging for the ingredients and nutritional values, including fibre, sugars and salt, using a clear serving size or per 100 g.
No, the wholemeal claim doesn’t tell you that. For a 30 g reference slice of wholemeal ontbijtkoek, the Netherlands Nutrition Centre lists 11.1 g of sugars alongside 1.3 g of fibre. So compare the nutrition information of the products you’re considering.
The claim doesn’t tell you, by itself, how much sugar the ontbijtkoek contains in total. Before choosing an option, check the ingredients list and the ‘of which sugars’ figure on the label.
Follow the storage and use-by instructions on the packaging of the ontbijtkoek you buy. This way, you can follow the guidance for that specific product.
Ingredients and allergy information can change, even for a product you’ve bought before. So check the allergen information on the current packaging rather than relying on an old product page or a previous pack.
