Who is this choice relevant to?

Festival-goers comparing fibre content

You want to know which wholemeal ingredient is used in the ontbijtkoek and how much fibre there is in a slice. The Netherlands Nutrition Centre gives 1.3 g of fibre for a 30 g slice of wholemeal ontbijtkoek; check the values and portion size for the product you choose.

Campers looking to pack light

You want portions you can take with you without cutting them, and somewhere dry to store them. Jumbo lists six 58 g portions in its pack of six wholemeal ontbijtkoek bars.

Shoppers avoiding added sugars

You’re looking for a wholemeal option with no added sugars and want to know which sweetener it contains. The Peijnenburg option mentioned contains xylitol and polyols; bear the packaging warnings in mind, especially if you’re taking dogs to the campsite.

What should you look for when choosing?

Decide what matters most to you at the campsite: the ingredients in the ontbijtkoek, the convenience of the portions or avoiding added sugars. Then compare the packaging and label of the option that suits your needs.

What to look for What to check before buying Especially for
Wholemeal ingredients and fibre The wholemeal ingredient listed and the amount of fibre per 100 g and per portion. If fibre is my main priority, I want to know what one slice contributes, not just see the word wholemeal on the packaging. This comparison comes first for around 45% of consumers.
Portions and storage The number of portions, the weight per portion and the instructions for protecting the product from moisture and heat. When I’m out all day, I want to be able to take ontbijtkoek with me without having to manage a large, opened pack. Ease of carrying and storage comes first for around 33% of consumers.
Added sugars The ingredients, sugars and any sweeteners or polyols, including the warnings on the label. I want to avoid added sugars, but only if the sweetener used and the warnings are right for me. This is the main reason for choosing a product for around 22% of consumers.

Common mistakes

  • Relying on the word ‘wholemeal’ alone

    Wholemeal ontbijtkoek products don’t all have the same nutritional value. Peijnenburg lists 5.1 g of fibre per 100 g for its standard sliced wholemeal option; Jumbo lists 8.2 g per 100 g for its 475 g sliced option.

    Check the nutritional information per 100 g and per portion as well as the ingredients, so differences in slice size don’t skew your comparison.

  • Assuming ‘no added sugars’ means it’s suitable for everyone

    The Peijnenburg wholemeal option with no added sugars contains xylitol and polyols. The packaging warns that excessive consumption may have a laxative effect and that xylitol is unsuitable for animals.

    Check the ingredients and warnings before choosing this option, and keep it out of reach of dogs.

  • Leaving an opened pack in a hot or damp tent

    Storage instructions vary from product to product. For its 475 g sliced wholemeal ontbijtkoek, Jumbo says to protect it from moisture and heat and to store it below 25°C.

    Choose a larger pack only if you can seal it properly after opening and store it according to the instructions on the label.

Brands compared

Peijnenburg

Offers both a standard sliced wholemeal ontbijtkoek and a sliced wholemeal option with no added sugars.

  • Peijnenburg lists 37% wholemeal rye flour and 5.1 g of fibre per 100 g for its standard sliced option.
  • According to the product information, the option with no added sugars contains xylitol; read the warnings before use and keep it away from animals.

Jumbo huismerk

The product information mentioned includes a 475 g pack of sliced wholemeal ontbijtkoek and a pack of six wholemeal ontbijtkoek bars.

  • Jumbo lists 40.5% wholemeal rye flour and 8.2 g of fibre per 100 g for its sliced option.
  • The pack of six bars contains 58 g portions; Jumbo lists 20.5 g of sugars per portion. The sliced option needs to be protected from moisture and heat.

Koek & Bakker

ALDI describes a 485 g pack of sliced wholemeal ontbijtkoek from Koek & Bakker.

  • The ontbijtkoek is pre-sliced, so you won’t need to cut any slices at the campsite.
  • If you want to compare its fibre, sugars or ingredients, use the nutritional information and allergen details on the packaging.

Sliced wholemeal ontbijtkoek at Joybuy

This sliced wholemeal ontbijtkoek suits anyone who wants to take slices with them and can keep the pack dry at the campsite.

g'woon wholemeal ontbijtkoek, sliced, 485 g

g'woon wholemeal ontbijtkoek, sliced, 485 g

For anyone who wants to take sliced portions with them and can keep them dry.

The pack contains 485 g. According to Joybuy’s product information, the ingredients list includes 43% wholemeal rye flour and glucose-fructose syrup.

If you have an allergy, check the current packaging: the rye listing and allergen information need clarification.

View at Joybuy

Frequently asked questions

Does wholemeal mean ontbijtkoek is low in sugar?

No. Wholemeal ingredients and sugar content are two different things. Albert Heijn lists 34 g of added sugars per 100 g for its sliced wholemeal ontbijtkoek; according to the product information, the Peijnenburg option mentioned with no added sugars contains 4.9 g of sugars and 24 g of polyols per 100 g. Compare the ingredients and nutritional information for the specific option.

How should I store wholemeal ontbijtkoek at a festival campsite?

Follow the storage instructions on the packaging and protect an opened pack from moisture and heat. For its 475 g sliced wholemeal option, Jumbo specifies a temperature below 25°C; Albert Heijn advises storing its sliced wholemeal option in a cool, dark and dry place.

Is wholemeal ontbijtkoek gluten-free?

The word ‘wholemeal’ doesn’t mean it’s gluten-free. Rye is listed as an ingredient in several of the ontbijtkoek products mentioned, so check the current ingredients and allergen information for the product you want to buy.

Does Dutch ontbijtkoek always contain iodine from baker’s salt?

Don’t assume that it does. Check the ingredients on the packaging or ask the manufacturer which salt is used in that specific ontbijtkoek if iodine is important to your choice.