For an Easter brunch, compare regular wholemeal ontbijtkoek by its fibre and sugar content per 100 g. A Peijnenburg variety labelled ‘no added sugars’ is another option if you also want to consider the xylitol it contains. If you’re serving guests, check the current label for rye, gluten and portion size too: the word ‘wholemeal’ doesn’t tell you about these.
You want to serve wholemeal ontbijtkoek and compare the fibre content listed for different products per 100 g. As a reference, the Netherlands Nutrition Centre lists 1.3 g of fibre for a 30 g slice of wholemeal ontbijtkoek.
You look beyond the wholemeal label and want to know how much sugar a variety contains. If it’s made with xylitol, check the ingredients and warnings on the packaging too.
You’re serving ontbijtkoek to several people and checking whether rye, gluten and any warnings about possible traces are suitable for your guests. The number of slices and the portion size matter too.
Decide what matters most for your Easter brunch: fibre, sugar, ingredients that may affect your guests or ease of serving. Then compare the relevant information on the packaging of the variety you’re buying.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal ingredients and fibre | Compare the stated proportion of wholemeal flour and the fibre per 100 g. For sliced products, check the weight of each portion too. | If fibre is my main priority, I want to compare products using the same amount of cake. Around 36% of consumers prioritise wholemeal ingredients and fibre. |
| Sugars and sweeteners | Check the sugars per 100 g and the ingredients list. For a variety containing xylitol, check the warnings on the label too. | Anyone looking to limit their sugar intake will also want to know which sweeteners the cake contains. For around 29% of consumers, limiting sugar is the top priority. |
| Allergens and ingredients | Check the current packaging of the product you buy for rye, gluten-containing cereals and any warnings about possible traces. | If a guest needs to avoid certain ingredients, I want to know exactly what this pack says before serving it. Allergens and ingredients are the top priority for around 21% of consumers. |
| Portions and ease of serving | Check the pack size, the stated number of portions and whether the ontbijtkoek is pre-sliced. | With several guests at the table, I want to know how many slices I can serve. Ease of serving matters most to around 14% of consumers. |
The wholemeal label doesn’t tell you how much sugar the ontbijtkoek contains. Albert Heijn lists 34 g of sugars per 100 g for AH Volkoren Gesneden; Jumbo lists 35.5 g per 100 g for Jumbo Volkoren Ontbijtkoek 280 g.
As well as checking the ingredients, compare fibre and sugars per 100 g, and check the weight of each slice.
The Peijnenburg variety reviewed contains xylitol and 24 g of polyols per 100 g. The packaging warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.
Read the label before serving this variety, and keep the cake and packaging out of reach of pets.
The varieties reviewed from Albert Heijn, Jumbo and Peijnenburg list rye or gluten-containing cereals. A general product name doesn’t tell you whether the variety you’ve bought is suitable for a guest’s needs.
Before serving, check the ingredients and allergens on the current packaging of the specific cake you’ve bought.
Worth considering if you want to compare a wholemeal variety labelled ‘no added sugars’ with regular ontbijtkoek.
The AH Volkoren Gesneden reviewed comes pre-sliced, making it a convenient option if you’re planning portions for brunch.
The Jumbo Volkoren Ontbijtkoek 280 g reviewed gives you a specific label to use when comparing fibre, sugars and ingredients.
Lidl Netherlands lists a 485 g pack of sliced wholemeal ontbijtkoek as an option if pack size and serving style are your main priorities.
This sliced wholemeal ontbijtkoek is a good fit for an Easter brunch when you want to serve the slices straight from the pack. Check the packaging separately if allergens or nutritional values will determine your choice.
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For a brunch where you want to serve the slices without cutting them; the pack contains 485 g of sliced ontbijtkoek.
Joybuy lists rye in the ingredients. If anyone has an allergy, check the current packaging and allergen information before serving.
Only compare fibre and sugars with other products once you’ve checked the label to see what quantity the figures refer to.
No. The wholemeal label doesn’t tell you how much sugar the cake contains. Albert Heijn lists 34 g of sugars per 100 g for AH Volkoren Gesneden, while Jumbo lists 35.5 g per 100 g for its Volkoren Ontbijtkoek 280 g. So compare the nutritional information for the varieties you’re considering.
Don’t assume they’re suitable: the varieties reviewed from Albert Heijn, Jumbo and Peijnenburg list rye or gluten-containing cereals. If you’re serving someone who avoids gluten, check the current packaging of every product you plan to serve.
Read the ingredients and warnings for the variety you’ve chosen. The Peijnenburg ontbijtkoek reviewed contains xylitol and polyols; the packaging warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals. Keep the cake out of reach of pets.
No, you can’t tell from the product category. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. If baker’s salt matters to your choice, check the ingredients information for the specific ontbijtkoek.
